BHAVYA TYAGI
Mumbai
Summary
- Majored in Marketing and Strategy from NMIMS Mumbai, with experience in content development, sales, corporate strategy, product development, marketing communication.
- I am a strategic thinker and self-motivated. I work like an entrepreneur taking ownership of business end to end. Deep understanding of making business strategy, products & working in cross-functional teams.
- Built new business verticals at prior organizations- OTT content development and sales at CollabX, Rusk Media and content devices at Shemaroo
Overview
8
8
years of professional experience
Work History
Chief Revenue Officer
CollabX Entertainment Pvt. Ltd.
- Current
- Successfully Led revenue growth across business functions- Influencer marketing, Studio business, Talent casting etc
- Managed and grew India's biggest digital creators talent roster, and now expanding to Bollywood and sports, with expansion in brand clientele via strategic agency partnerships
- Developed our OTT web-series and films slate by extensively working with a mix of experienced and young writers, and went through over 200 concepts to slate a handful as part of our slate
- Successfully locked one show with an OTT platform, and multiple others in advanced stage of conversations, expecting close in FY24 itself
- Currently developing YouTube IPs for our biggest creators- Ashish Chanchlani, Nischay Malhan and pitching to brands in partnership with YouTube's brand sales team.
Head of OTT Programming & Acquisitionss
Rusk Media Pvt Ltd
03.2021 - 05.2023
- Led SVOD P&L with a focus on driving commissioned and licensing deals for existing and new IPs
- Managed business expansion for existing AVOD/branded content across platforms
- Liaison with internal and external stakeholders ensuring quality content selection, planning and content creation for digital platforms, while managing resources, project budget, and deliverables within strict timelines per established SOPs
- Led operations on Rusk's biggest IP- Playground
- Managed execution of IP creation from idea generation to concept sales, Bible, scripting, shoot and project delivery, while leading critical decisions regarding budget, timelines and selection of team HODs(writing, direction, Cast etc.)
- Conceptualized and drove various projects to facilitate data backed creative decision making
- Successfully closed licensing deals for library content across platforms like Voot, Zee5, Stage etc
- Built non-fiction slate from scratch, and implemented third party consumer research to pitch only select ideas
- Experience working with creative talents; performed the role of a Creative Producer on Rusk Media's first OTT release
- Acquired licensing rights from content creators to monetize their content across platforms.
Product Manager
Shemaroo Entertainment Limited
05.2017 - 03.2021
- Established Shemaroo in the Hardware Devices with a line of Content Led- Audio products, Heading the complete Product Development cycle with multiple Manufacturers, from Product Ideation, Design, Development and Commercialization
- Drive product strategy by defining the product roadmap plan through careful analysis of customer requirements, market landscape, technology trends & business intelligence
- Collaborating with the Sales Team for the planning and co-developing of the pricing and Sales strategy
- Established Business Alliances with large format retail chains while also handling Online Sales on major E-retailers
- Evaluating overall portfolio P&L statements, to forecast the Annual Operating plan to build growth strategies
- Design and execute multi-channel 360-degree Brand marketing campaigns in alignment with the business objectives
- Strong analytical skills to evaluate media campaigns, & optimize future campaigns to scale Brand awareness and growth KPIs
- Developed detailed business and product requirements and user stories to be used in New Business Initiatives
- Strong financial and business acumen, worked on building vision and business plans for all New Businesses and Categories for the Next 5 years while working in the Strategy team.
Summer Intern
AIR WORKS INDIA PVT LTD
04.2016 - 05.2016
- Remodelled the pricing structure by studying past data of major vendors and formulated a more effective pricing strategy
- Prepared survey reports for refurbishment sales, coordinated with procurement team and vendors to enable outsourcing.
Project Engineer
Wipro Technologies
02.2013
- Mentored a development team for Utility sector client on various development and support aspects
- Worked with Business Analysis Capability team and developed demand and supply dashboard.
Education
Master of Business Administration -
Narsee Monjee Institute of Management Studies, Mumbai
03.2017
B.Tech, Information Technology -
Krishna Institute of Engineering & Technology
06.2012
Accomplishments
Monjee Shemaroo Shrimad Bhagavad Gita at NASSCOM Design4India, Design Awards 2019
Awarded thShrimadiBhagavadeGitaf the Year, IREC 2019 for creative concept and design innovation
Timeline
Head of OTT Programming & Acquisitionss
Rusk Media Pvt Ltd
03.2021 - 05.2023
Product Manager
Shemaroo Entertainment Limited
05.2017 - 03.2021
Summer Intern
AIR WORKS INDIA PVT LTD
04.2016 - 05.2016
Project Engineer
Wipro Technologies
02.2013
Chief Revenue Officer
CollabX Entertainment Pvt. Ltd.
- Current
Master of Business Administration -
Narsee Monjee Institute of Management Studies, Mumbai
B.Tech, Information Technology -
Krishna Institute of Engineering & Technology
Similar Profiles
Rajeev GuptaRajeev Gupta
Senior Manager – Human Resource (HR Operations, Payroll, Compliance & Audit) at Culver Max Entertainment Pvt. Ltd Formerly known as Sony Pictures Networks India Pvt. LtdSenior Manager – Human Resource (HR Operations, Payroll, Compliance & Audit) at Culver Max Entertainment Pvt. Ltd Formerly known as Sony Pictures Networks India Pvt. Ltd
Saketh GollamoodiSaketh Gollamoodi
Assistant Director at Northstar Entertainment Pvt LtdAssistant Director at Northstar Entertainment Pvt Ltd
DEVNIDHI BAJORIADEVNIDHI BAJORIA
Head of Marketing & Client Servicing at Applause Entertainment Pvt. Ltd.Head of Marketing & Client Servicing at Applause Entertainment Pvt. Ltd.
Navmita Das NandiNavmita Das Nandi
AVP Employee Engagement - Reward and Recognition at HSBCAVP Employee Engagement - Reward and Recognition at HSBC
Prerana JadhavPrerana Jadhav
Software Development Senior Analyst at AccentureSoftware Development Senior Analyst at Accenture