Prashant Kumar

• Developed a product roadmap & value proposition for a major telecom company to create a super app aimed at increasing customer wallet share
• Defined OKRs for team, collaborating closely with UX and engineering teams to align stakeholders and prioritize product roadmaps in global environment
• Led creation and launch of internal marketplace platform, driving innovation and significantly improving operational efficiency for large engineering team
• Achieved remarkable 4x ROI, met OKRs, and successfully drove adoption initiatives
• Integrated AI and Generative AI into platform, including custom-developed Gen AI-powered chat and knowledge management solution
• Collaborated with cross-functional teams to identify and recommend new product features, contributing to 45% increase in monthly active users
• Led MarTech practice, developing comprehensive points of view and sales solutions for customer demos, driving sales growth
• Developed and refined product strategy through customer collaboration, ensuring alignment with market trends
• Mentored 5 product managers and guided 20 engineers, fostering customer-centric culture and impact.

· Leveraged market research and data insights to develop growth strategies for a major Telecom player, resulting in a 15%+ customer base increase in both 2021 and 2022.

· Engaged C-level executives and delivered comprehensive marketing capabilities, including targeted advertising and personalization, resulting in a 30%-100& increase in customer engagement, reduce cost by 20% -60% across marketing campaigns.

· Guided multiple clients across regions through Adobe Experience Cloud solutions, achieving remarkable conversion increases of 50-500% for across use case.

· Leveraged customer feedback, key data, analytics, and other relevant data points to assess value, define backlog, and make data-driven decisions to prioritize product direction and optimize outcomes.

· Presented Proof of Concept (POC) for interest-based advertising leveraging blockchain technology, aimed at enabling users to monetize their data, which was showcased to Adobe CEO as a pioneering innovation from India.

· Established a Global Centre of Excellence, becoming the go-to hub for product knowledge, best practices, and use cases, reducing time-to-market by up to 40% and saving $500,000 in operational costs annually.

· Led the development of multiple innovative solutions from ideation to Proof of Concept, displayed at Adobe India Symposiums and Adobe Summits in both 2018 and 2019.Engaged C-level executives and delivered comprehensive marketing capabilities, resulting in increased customer engagement and reduced costs.

• Secured project funding by presenting strong business case to finance team, demonstrating high ROI and significant organizational impact
• Drove digital transformation by modernizing marketing solutions, crafting value proposition, and defining strategic roadmap
• Led requirement gathering for Adobe solutions, resulting in program impact of over $30 million USD
• Led development of e-commerce platform for major airline, resulting in 25% increase in customer revenue
• Worked with multiple business units within large Amusement Park in capturing and stitching data from CRM, Web Analytics, and Smart Wrist Band (IOT) into Data Platform for single customer view
• This initiative helped marketing team run data-driven campaigns, resulting in 20% increase in revenue by retargeting customers with relevant and personalized content.

• Guided multiple clients across regions through Adobe Experience Cloud solutions, achieving remarkable conversion increases of 50-500% for across use case
• Leveraged customer feedback, key data, analytics, and other relevant data points to assess value, define backlog, and make data-driven decisions to prioritize product direction and optimize outcomes
• Increased revenue by 20% through targeted marketing campaigns and personalized content for a large retailer

• Forged close partnerships with data analytics and business intelligence department, skillfully managing large datasets and transforming them into actionable insights through impactful reports
• Empowered team of analysts by clearly communicating business needs through meticulously crafted functional specification documents, ensuring alignment and efficient data analysis.

• Contributed to the largest product development initiative by designing and implementing software modules for the Insurance