MOHAMMED ASHRAF

A dedicated and goal-oriented professional currently in the final stages of my PhD at Jamia Millia Islamia, specializing in Travel Psychology. My ongoing doctoral work, coupled with close collaboration with expert faculty across the country, has enhanced my research methodologies and academic writing skills. In addition to my research, I have presented at international conferences, contributing to global discussions in my academic field. With over seven years of practical experience in the tourism and hospitality industry, I have developed strong industrial skills in tour operations, customer service, and strategic planning. Previously, I contributed to the academic environment at the Central University of Kerala, where I gained valuable teaching, research, and administrative experience. I aim to leverage my academic and industrial experiences to contribute meaningfully to the growth and development of a forward-thinking institution.

• One day workshop on "Personality Development – Path to Travel Industry" on 21st March 2022 at MES Mampad College (Autonomous), Kerala.
• One day training session on "Inter-linkage Between Geography and Tourism Industry" for Vocational Teachers in Delhi on 12th January 2023.
• Orientation session on UGC NET/JRF organised by Smriti, Jamia Millia Islamia on 14th January 2023.

• Ashraf, M., Porya, A., Vajpai, G. N., & Chowdhary, N. (2024). Framework for understanding tourist experiences at dark heritage sites: a Cognitive-Emotional Perspective. Tourism Recreation Research, 1-19. (ABDC-'A', Q-1, SCOPUS)
• Ashraf, M., Mishra, S., & Chowdhary, N. (2023). Tourist motivation and reflection on experiences at cremation sites of Varanasi. In Cases on traveler preferences, attitudes, and behaviors: Impact in the hospitality industry (pp. 131-147). IGI Global. (SCOPUS)
• Prakash, M., Ashraf, M., Tiwari, P., & Chowdhary, N. (2024). The transition from a common location to a tourist destination: Attributes and features that attract visitors. In Tourism Planning and Destination Marketing, 2nd Edition (pp. 213-235). Emerald Publishing Limited.
• CBSE Text Book for Class IX and X, Goyal Brothers Publications.
• Ecotourism and the Changes in the Lifestyle of Local Community - An Analytical Study in Thenmala, Kerala, Sibi P.S & Ashraf, M., Rurality, Ruralism and Rural Tourism, Ane Books Pvt. Ltd., 2020.

• FMOS 2024 Research Conference on “Finance, Marketing, and Operations for Sustainable Business” from 7th to 8th of June, 2024 organized by American Institute of Applied Sciences in Switzerland.
• Presented a research paper on "Transformation of Dark to Spiritual Experiences” in the two day National Symposium on Spiritual Tourism organised by Pondicherry University.
• Presented a research paper on "Feeling of Crowdedness Among the Backpackers" in an International Conference on Redefining Tourism Through G20’s Key Priority Areas organised by Mizoram University.
• Presented a paper on "Perception, Satisfaction and Revisit Intention of Visitors at Kerala Literature Festival" in 3rd International Research Conference 2022 held at CHRIST University, Bangalore.
• Tourism and Lifestyle Changes - An Analytical Study in Thenmala Village, International Conference on Rurality, Ruralism and Rural Tourism-Challenges and Coping Strategies, Jamia Millia Islamia, New Delhi held between 15 to 19 November, 2018.
• Responsible Tourism and the Experience of Host Community- A Phenomenological Study in Bekal, Kerala, International Conference on Responsible Tourism Practices in India: Issues & Challenges, Pondicherry University, Puducherry held between 07 to 09 November 2019.
• Social Inclusiveness and Empowerment Through Responsible Tourism- An Exploratory Study in Bekal, International Seminar on Tourism and Sustainable Development - Issues, Challenges and Best Practices, Mangalore University, Karnataka held between 27 to 28 December 2019.
• Destination Development Through Community Based Tourism - a Rural Tourism Model of Theni, Asian Tourism Research Conference 2020 on Interpreting the Landscape of Asian Tourism, Mahatma Gandhi University, Kerala held between 01 to 03 December 2020.

• One-day National Training on "100+ Smart Ways to Use ChatGPT for an Exciting Classroom: Empowering the Next Generation of Educators- Training on Pedagogical Excellence with Generative AI" on 8th February, 2024.
• Academic Writing Workshop conducted by Graduate Research Meet, Department of Humanities and Social Sciences, IIT Guwahati from 11 to 15 October 2022.
• Attended a Pre-conference Workshop on "Disruptive Method in Qualitative Research" held on 16th November 2022 at CHRIST University, Bangalore.
• ICSSR sponsored workshop on "Research Methodology in Social Science for Ph.D/PDF Scholars" (05-10-2021 to 10-10-2021) organised by PG & Research Department of Economics Muthurangam Government Arts College (Autonomous) Vellore, Tamil Nadu.
• ATAL Academy FDP on "Responsible Tourism in the New Normal" from 06/12/2021 to 10/12/2021 at Department of Tourism and Hospitality Management, Jamia Millia Islamia, New Delhi.
• Online International Panel Meet on "Venturing into the Panorama of Dark Tourism: Discover the Untold Tales" organised by Jyoti Nivas College (Autonomous), Bangalore on 4th April 2022.
• CRiT Summer School on Tourism and SDGs in 2022.
• Global Young Tourism & Hospitality Leaders’ Summit 2021 organised by Lovely Professional University on October 30,2021.
• Mendley Training Certificate of Achievement programme organised by I20R India on 10th December 2021.

• Acted as the faculty co-coordinator of World Tourism Day celebration-2019 in Central University of Kerala
• Nominated as the Department coordinator for Job Fair hosted by Central University of Kerala in November, 2019
• Supervised students (2019-21 batch) of Department Tourism Studies for Summer Internship Report
• Acted as the faculty coordinator for Destination Field Visit-I and Destination Field Visit -II of Department of Tourism Studies, Central University of Kerala
• Qualified JRF & Assistant Professor in June, 2020
• Cleared UGC NET consecutively four times in 2018 and 2019
• Selected as Best Internship Project 2016-18 for the project titled 'Community Based Local Tourism Circuit in Theni District of Tamil Nadu' in Pondicherry University.

I, Mohammed Ashraf, hereby declare that the information contained herein is true and correct to the best of my knowledge and belief.