Pranay Arora
Artist Manager and Experience Curator
New Delhi
Summary
Vibrant extrovert with a passion for people and a knack for bringing energy to every interaction. As a natural leader, thriving on connecting with others and cultivating meaningful relationships. Committed to ongoing learning and growth, and have kept my finger on the pulse of emerging trends and best practices in sales, marketing, and curation. Currently, channeling my enthusiasm and leadership skills into the dynamic world of artist management and experience curation, where I blend creativity with strategy to create unforgettable experiences. Whether engaging customers, , or collaborating with colleagues, I bring energy, creativity, and a results-oriented approach to everything I do.
Overview
6
6
years of professional experience
3
3
years of post-secondary education
Work History
Operations Executive & Artist Manager
All Star Sauce
04.2023 - Current
- Working towards the seamless execution of events by overseeing all operational aspects, including logistics coordination, venue management, vendor relations, and on-site event management, to ensure the successful delivery of high-quality experiences for clients and attendees.
- Managing a roster of talented artists, handling all aspects of artist relations, including contract negotiations, booking arrangements, scheduling, travel coordination, and accommodation logistics, to facilitate smooth and successful performances at events.
- Developed and maintained strong relationships with a network of industry partners, including venues, suppliers, sponsors, and talent agencies, to secure favorable terms, negotiate contracts, and optimize resources for event production and artist management activities.
- Implemented operational best practices and process improvements to streamline workflows, enhance efficiency, and optimize resource allocation, resulting in cost savings, time efficiencies, and improved overall operational performance.
- Proactively identify and pursue new business opportunities by prospecting, pitching, and securing artist bookings for clients, leveraging strong sales acumen and industry knowledge to expand the company's roster and drive revenue growth.
Director of Sales and Marketing
Zaz Communications
New Delhi
06.2022 - 01.2024
- Utilized consultative selling techniques to understand clients' marketing objectives and challenges, and effectively communicate how social media solutions could address their needs and drive measurable results.
- Managed 7 client profiles
- Actively generated and qualified leads through various channels, including cold calling, email outreach, networking events, and referrals, to build a robust pipeline of potential clients and opportunities.
- Collaborated closely with cross-functional teams, including marketing, account management, and product development, to tailor proposals and solutions to meet client requirements and exceed expectations.
- Negotiated pricing and contract terms with clients, leveraging strong communication and negotiation skills to achieve win-win outcomes and secure new business opportunities.
SALES ASSOCIATE
Byju's the learning application
02.2021 - 04.2021
- Engaged in direct sales activities to promote BYJU'S educational products and services, including personalized learning programs and online tutoring, to prospective customers, primarily parents and students.
- Leveraged effective sales techniques, including consultative selling and relationship-building strategies, to understand customer needs, address concerns, and tailor product offerings to meet individual requirements, resulting in increased customer acquisition and revenue growth.
- Demonstrated product knowledge and expertise by conducting product demonstrations and presentations to prospective customers, highlighting key features, benefits, and value propositions, and effectively overcoming objections to secure sales.
- Enhanced team productivity by fostering a positive work environment and providing support to colleagues as needed.
DIGITAL MARKETING INTERN
ANTS Digital
09.2020 - 01.2021
- Assisted in the development and implementation of social media marketing strategies across various platforms, including but not limited to Facebook, Instagram, Twitter, and LinkedIn, to increase brand visibility and engagement for clients.
- Conducted market research and competitor analysis to identify trends, opportunities, and best practices, contributing valuable insights to inform content creation and campaign optimization efforts.
- Supported the creation of compelling social media content, including graphics, videos, and written posts, that resonated with target audiences and aligned with client brand guidelines and objectives.
- Monitored and analyzed social media performance metrics, such as reach, engagement, and conversion rates, using tools like Google Analytics and social media management platforms, to track campaign effectiveness and identify areas for improvement.
EVENT ORGANISER AND PROMOTER
SLCT Experiences
08.2019 - 02.2020
- Demonstrated exceptional communication and interpersonal skills by effectively promoting various events and initiatives organized by the company.
- Played a pivotal role in driving attendance and engagement for events through strategic marketing approaches, including social media campaigns, direct outreach, and community engagement efforts.
- Coordinating logistics and operations for events
- Leveraged strong networking abilities to establish partnerships and collaborations with local businesses, influencers, and organizations, resulting in increased event visibility and participation.
- Collaborated closely with the marketing and events team to develop innovative promotional strategies tailored to specific target audiences, resulting in heightened brand awareness and event success.
- Assisted with day-to-day operations, working efficiently and productively with all team members.
- Excellent communication skills, both verbal and written.
SALES AND MARKETING INTERN
Project Striker
01.2020 - 02.2020
- Analyzed demographics to identify potential markets and tracked marketing and sales trends
- Investigated consumer opinions through surveys and social media data mining.
HUMAN RESOURCES INTERN
Youthwine
05.2018 - 06.2018
- Used strong administrative skills and assembled and managed a team for executing a marketing campaign.
Education
BBA (Business Development) - BBA Business Development
Amity University
Noida 03.2017 - 03.2020
Commerce -
Springdales School
New DelhiSkills
Adaptability
undefinedTimeline
Operations Executive & Artist Manager
All Star Sauce
04.2023 - Current
Director of Sales and Marketing
Zaz Communications
06.2022 - 01.2024
SALES ASSOCIATE
Byju's the learning application
02.2021 - 04.2021
DIGITAL MARKETING INTERN
ANTS Digital
09.2020 - 01.2021
SALES AND MARKETING INTERN
Project Striker
01.2020 - 02.2020
EVENT ORGANISER AND PROMOTER
SLCT Experiences
08.2019 - 02.2020
HUMAN RESOURCES INTERN
Youthwine
05.2018 - 06.2018
BBA (Business Development) - BBA Business Development
Amity University
03.2017 - 03.2020
Commerce -
Springdales School
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