Pinky Tiwari Chaturvedi
Mumbai
Summary
Innovator of content strategies that skyrocket engagement, adept at leading creative teams to award-winning success. Passionate about using data and tech to enhance viewer experiences and streamline production.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Producer
Zee5
01.2020 - Current
- Led dynamic cross-functional teams to deliver multimedia projects including pre-launch concepts, BTS, and promotional videos for films/series on the app, within tight deadlines and budgets.
- Innovated content strategies that amplified audience engagement by 40%, leveraging cutting-edge digital trends.
- Transformed creative concepts into compelling digital narratives, ensuring brand alignment and strategic objectives were met.
- Collaborated with visionary directors, writers, and designers to produce award-winning digital campaigns and content.
- Launched high-profile digital projects, boosting viewership by 25% through strategic content placement and promotion.
- Orchestrated the creation of engaging promotional materials, achieving a 50% surge in social media interactions.
- Utilized data-driven insights to tailor content for target demographics, enhancing viewer retention by 30%.
- Pioneered the adoption of emerging technologies in production, streamlining workflows and expanding creative horizons.
- Evaluated market trends to identify opportunities for growth through the creation of compelling new content offerings or partnerships.
- Developed creative concepts, driving innovative marketing campaigns that increased brand visibility and engagement.
- Created engaging, compelling, and on-brand audio and video content for digital channels.
- Collaborated with cross-functional teams to align social media strategies with overall marketing goals.
- Crafted attention-grabbing visual assets using graphic design software, enhancing posts'' appeal and shareability.
- Developed a robust online presence by creating and maintaining an active company blog and engaging with industry influencers.
Senior Producer
Live History
09.2019 - 01.2020
- Coordinated with public relations to engage in at least 2 interviews daily and increased social media presence by 28%, acquiring a wider network and followers.
- Conducted site inspections to establish locations for the setting of the story and film exterior and interior scenes, providing greater realism to the video.
- Managed post-production process by evaluating overall tone, music selection, and special effects, rendering objectives.
- Established tone and theme of story to align with genre and convey accurate meaning, embodying concept, and objectives.
- Pitched new ideas to potential investors to obtain funds for new projects, developing and delivering consistent artistic vision.
Producer
Business Television India
10.2018 - 09.2019
- Led strategic orientation of Business Channel towards Politics for evening programming, resulting in increased viewership and audience engagement by 42%.
- Developed rapport with government agencies, businesses, and community leaders to stay on top of breaking news.
- Oversaw daily blog posts about general local happenings.
- Constantly monitored live feeds from other news agencies to keep up to date on all current events.
- Edited news pieces from hard news briefs to long-form featured news and produced live bulletins.
Assistant Producer
Times Now
06.2015 - 09.2018
- Collaborated with Editorial and Brand teams to ensure seamless production and delivery of high-quality content.
- Crafted compelling and impactful newscasts, providing direction to editors and graphic designers for the development of programming.
- Produced prime-time shows leading to a raise in TRP by 72% week on week basis
- Performed extensive research to back up stories.
Assistant Producer
tv9/NEWS9
09.2012 - 03.2015
- Handled news desk operations and creatively arranged relevant newscasts.
- I produced special features on politics, food, travel, lifestyle, and technology.
- Daily produced 3 segments
- Conducted extensive research and assisted in developing branded content strategies to engage TAG.
Content Writer
Vistaas Digital Media Pvt Ltd
03.2010 - 04.2011
- Scripted 3-5 engaging content articles on various topics, leveraging SEO best practices daily.
- Performed in-depth research into divine, lifestyle, and food to write clear and accurate copy.
- Developed content for email, social media posts, and blogs.
- Delivered high-quality written content that was insightful, informative, and entertaining.
Education
Bachelor of Mass Media - Journalism, Broadcast
S.N.D.T
Mumbai03.2012
Skills
- Project Management
- Content Development
- Meetings and presentations
- Digital Media Strategy
- Social Media Campaigns
- Content Strategy Development
- Influencer outreach
- Multimedia Editing
- MS Office Suite
- SEO Optimization
- Creative Direction and Strategy
- Content Creation
- Media Production
- FCP/After Effects/Premier Pro/CMS/INEWS/Figma/Social Platforms
Certification
- Udemy Certification in Agile Marketing
- Udemy Certification in Growth Marketing
Timeline
Producer
Zee5
01.2020 - Current
Senior Producer
Live History
09.2019 - 01.2020
Producer
Business Television India
10.2018 - 09.2019
Assistant Producer
Times Now
06.2015 - 09.2018
Assistant Producer
tv9/NEWS9
09.2012 - 03.2015
Content Writer
Vistaas Digital Media Pvt Ltd
03.2010 - 04.2011
Bachelor of Mass Media - Journalism, Broadcast
S.N.D.T
- Udemy Certification in Agile Marketing
- Udemy Certification in Growth Marketing
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