Neha Kumar Sharma

• Managed branding campaigns and event marketing initiatives in print, video, web and social media.
• Oversaw development of traditional and social media marketing campaigns to drive sales and customer engagement.
• Oversaw account budgets, internal billings and monthly P&L to achieve financial goals.
• Conducted and evaluated market research to adjust marketing strategy to meet changing market and competitive conditions.
• Created official company page on various social media platforms to facilitate interaction with customers.
• Developed and recommended product positioning, packaging and pricing strategy to produce highest possible long-term market share.
• Identified low-cost opportunities to increase visibility and drive traffic.
• Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends.
• Maximised outreach by implementing marketing strategies to grow customer base.
• Promoted brand awareness through SEO optimisation and attractive web design.
• Crafted marketing plans based upon extensive research and prospects targeting.
• Managed, mentored and developed team of 3 managers.
• Evaluated return-on-investment and profit-loss projections, submitting in-depth reports to marketing managers.
• Created and submitted press releases to more than 5+ media outlets ahead of product launches.
• Planned and managed budgets in excess of 110 Mm
• Successfully identified and captured target customers through social media and newsletter sign up campaigns.
• Conducted regular business risk analysis by closely monitoring competitor trends, activities, pricing changes, deals, acting on developments accordingly.
• Created sales strategies to promote advertising offerings and motivate larger deals.
• Managed escalated client enquiries with exceptional professionalism and enthusiasm.
• Prepared detailed marketing forecasts on daily, weekly and quarterly basis.
• Oversaw social media marketing, adapting content based on follower engagement and conversion rates.
• Oversaw implementation of marketing strategies, reporting results using Excel and Google Analytics.
• Developed pricing strategies with sales department to remain competitive, aligning with budget and target market trends.

• Liaised with customers to determine needs and provide recommendations.
• Forecasted product sales and achieved quarterly and annual sales objectives.
• Collected customer and market feedback and reported information to company leadership.
• Exceeded specific team goals and resolved issues, partnering with upper management team to share and implement continuous improvements.
• Managed relationship building between company and high-paying clients, completing regular visits and providing loyalty discounts.
• Increased profitability by developing pipelines utilising multiple marketing channels and sales strategies.
• Profiled, targeted and prospected territory within and beyond existing customer base.
• Maintained friendly and professional customer interactions.
• Drove revenue and profit margins through exceptional customer service, implementing protocols and investigating sales reports for speedy resolution.
• Created strategic sales plans, designed to increase sales, customer loyalty and market awareness.
• Educated customers on available processes and services.
• Retained existing customers and substantially grew customer base, product line and sales volume.
• Generated monthly and annual sales reports.
• Oversaw daily operations over 50+ customer accounts with combined annual target of 60 million
• Contacted customers to set-up appointments, monitor satisfaction levels and upsell additional offerings.
• Taking complete ownership for a portfolio of accounts – Standard and High Value advertisers
• Expanded territory by converting cold leads and negotiating profitable contracts.
• Closed large sales in line with company targets.
• Achieved 150 % of the annual target for FY 2018 - 2019 and over 100% in FY2020-21
• Closure of Large Value deals, Renewals, Annual Subscriptions of assigned accounts.
• Successfully bid, planned and executed Times Business awards Chennai & Bangalore
• In charge of executing all campaigns for the client across india involving the marketing mix

Key Clientele:

• CASAGRAND
• VGN Group
• Olympia Group
• SPR Market of India
• L&T Housing
• Alliance Group
• Appaswamy
• CEEBROS
• Radiance

• Managing key accounts of assigned region and drive annual revenue of INR 100 million
• Forecasting and planning to achieve targeted Volume and Market Share in the assigned territory.
• Taking complete ownership for a portfolio of accounts – Standard and High Value advertisers
• Cross Selling- Up Selling of new inventories to existing clientele Developed research strategies to assess market demand for new offerings.
• Negotiated optimal placement of advertisements across different media types.
• Liaised with stakeholders to identify key sales objectives.
• Monitored consumer patterns, anticipating changes and maintaining marketing strategy relevance in dynamic landscape.
• Advised business clients on best mix of products for maximum sales and consumer engagement.
• Helped teams reach ambitious sales objectives with multi-channel marketing strategies.
• Created customer awareness of goods, services and special promotions with creative advertising strategies.
• Selected distribution channels best suited to bespoke advertising objectives.
• Attracted clients, negotiated contracts and closed deals through sales strategies
• Led strategic development of online and traditional advertising plans.
• Provided top-notch service to 80+ clients in average 7 Years
• Built and maintained courteous and effective working relationships.
• Actively listened to customers to fully understand requests and address concerns.
• Met schedule using excellent planning and coordination skills.
• Achieved 30% - 40% growth on monthly productivity
• Achieved an exponential increase in sales with 117% of target achievement

Key ContributionsSuccessful retention and development of Large value deals:

• Akshaya Homes – INR 60 Mm.
• GRT Jewellers – INR 15 Mm.
• Prince Jewellery – INR 12 Mm.
• VGN Developers - 20 Mm

Key Clientele

• Akshaya Homes
• VGN Developers
• GRT Jewellers
• Prince Jewellers
• Sowbhagya
• Jain Housing
• Star Health Insurance
• Hero Motors
• Nalli
• Casa Grand
• NAC Jewellers
• JCS
• Lalitha Jewellery
• Vasanth & Co
• Girias
• Raymonds