Ashwati Nair

• Planned and carried out Search Engine Marketing initiatives and leveraged referral networks to promote business development for Roseate Hotels- based out of UK .
• Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
• Strategically planned, implemented and monitored social media content and campaigns using complex editorial calendar for Launderette (Online Laundry and Dry-cleaning App) and Audio Odigos (Free Audio Guide App in partnership with MoT and Archaeological Survey of India)
• Provided writing support blogs, social calendars and web content, sms and push notifications for Launderette and Audio Odigos
• Partnered with graphic designers to create static and video content for social platforms and web and app products
• Utilized social media marketing tools such as - Google Analytics , Tweet Deck , FB Suite, Google Adwords, Firebase

Product Links -

Launderette - https://www.launderette.in/

Audio Odigos - https://www.audioodigos.com/

Roseate Hotels - https://www.roseatehotels.com/

• Developed technical solutions required to accommodate specific user-facing assets through coding websites using HTML and CSS
• Communicated findings and insights to senior management to establish best practices and guide analysis into action and results.
• Discovered root causes of problems and identified appropriate solutions and provide the same to internal teams .
• Assisted with server and network support for special projects.
• Oversaw technical issues and troubleshooting requests to resolve user problems.