Vidushi Tandon
Private Label Seller & E-commerce Entrepreneur
New Delhi
Summary
With over a decade of experience, I am a results-oriented leader and skilled problem solver, having played pivotal roles in building and leading front-line teams at Zomato and driving private label brand growth on Amazon. My background spans Sales, Team Management, Leadership, Partner Growth, and Performance Management, with a strong focus on key business metrics. At Zomato, I led initiatives that enhanced partner experience, increased market penetration, and boosted team productivity. On Amazon, I applied strategic insights in SEO, product listing optimization, and ad management to maximize brand discoverability and sales. I am dedicated to continuous improvement, delivering impactful results through data-driven strategies and process optimization.
Overview
10
10
years of professional experience
3
3
years of post-secondary education
Work History
Amazon Private Label Brand Owner
Independent Business Owner
01.2024 - Current
- Launched and managed a private label brand with 100 SKUs targetting the North America Market on Amazon, achieving 30% month-over-month sales growth within the first six months by optimizing product listings and targeting high-traffic keywords.
- Negotiated contracts with suppliers for better pricing and terms, reducing overall costs for the business.
- Managed financial aspects of the business, including budgeting, financial reporting, and tax preparation.
- Developed and implemented end-to-end strategies for product listing optimization, including keyword research, SEO, and compelling copywriting. This led to a 40% increase in organic search rankings, improving product visibility and search rankings.
- Analyzed market trends and competitor activity to identify profitable product opportunities, resulting in increased sales and customer engagement.
- Managed Amazon PPC ad campaigns with a 25% decrease in ACoS (Advertising Cost of Sales), leading to a 15% increase in overall profitability.
- Enhanced customer satisfaction by implementing a review and feedback strategy, increasing average product rating to 4.8 stars.
- Streamlined FBA logistics and inventory management, reducing stockouts by 80% and maintaining a 95% fulfillment rate.
Zonal Head
Zomato Limited
08.2022 - 12.2023
- Led the dining business for Delhi NCR, managing a team of 16 Key Account Managers to drive growth and engagement.
- Established the dining business from the ground up post-Covid, currently boasting a supply network that includes over 3,500 participating restaurants.
- Grown Ads Sales business by 295%, Transactions, and GMV by 200% YOY, respectively.
- Launched innovative initiatives such as Dining Delights, Deals, Party Packages, and the 'Go Out' program to enhance customer offerings and drive monthly transaction growth.
- Collaborated cross-functionally with central teams, finance, table reservations, and online ordering to support dining partner growth and operational efficiency.
- Led complex projects from conception through completion, ensuring timely delivery without compromising quality or budgetary constraints.
- Directed the deployment of Gold, focusing on swift response times for Denial of Service (DOS) issues, and assigned Sales Support Associates to manage ads, new supply, and DOS escalations.
- Effectively supervised and managed the recruitment and hiring processes for the city. In addition, offered coaching, mentorship, and professional development opportunities for Key Account Managers.
Program Manager
Zomato Limited
09.2021 - 07.2022
- Handled team of 16 quality analysts and two team leads.
- Led Merchant Support and Quality performance across Restaurant Partner Team.
- Responsible for ensuring high standards of productivity and quality assurance met by both in-house teams and third party vendors.
- Built process for Performance Evaluation,Training Schedule and KPI for 318 agents both in-house and our third party vendors.
- Identified and implemented product changes required in support in order to achieve better restaurant partner experience.
- Analyzing data across support to improve TAT for tickets, chats by solving for efficiency and improving Merchant satisfaction.
- Managed stakeholder communication across multiple lines of business on operational milestones, process changes, escalations.
- Assisted business in recruiting diligent professionals committed to high principles of service and performance.
- Created tools and benchmarks to improve performance and keep teams on task.
Area Sales Manager - Ad Sales
Zomato Limited
10.2019 - 08.2021
- Handled the biggest Revenue market in Delhi leading team of 8 Business Analysts.
- Formulated targets and incentive plans for sales team in line with city operating plans.
- Handled special projects related to lead management and allocation, taking single-point responsibility of process improvement.
- Driving revenue, advertiser education & advertiser satisfaction by developing understanding of both online and traditional media. To have strong consultative sales, analytical, and technical skills, with a focus on client service, and ability to thrive in a dynamic, team-focused environment delivering against set targets.
- Grew and sustained regions revenue by new client acquisitions, renewals and identifying new business development opportunities in city.
- Served as product consultant educating teams and clients on product solutions and driving product adoption by overlooking smooth transition of merchants to new models.
Partner Growth Manager - Enterprise Sales
Zomato Limited
07.2018 - 10.2019
- Consistently acquired & managed critical accounts, increasing portfolio value by 100% in Q2 + Q3 to 20 merchants and annual billing of 3.5 CR.
- Mentored Business Analysts in improving their sales, communication, client servicing and revenue management skills.
- Developed and fostered relations with India's biggest restaurant groups, National hotel groups, International chains and global marketing agencies.
- Maintained revenue from existing clients and added incremental revenue every month by onboarding Enterprise accounts across all verticals of Zomato- Ad sales, Zomato Gold, Zomato Pro, Table Reservations and Online ordering, Hyper Pure, Piggy Bank.
- Effectively optimised client campaign performance by providing timely feedback and suggestions after analysing tracked data, driving better business results for them and delivering month on month growth.
- Helped conceptualising new products by finding right mix of business requirement and product fit.
Senior Key Accounts Manager - Strategic Accounts
Zomato Limited
09.2016 - 06.2018
- Played key role in acquiring and engaging right set of restaurants to use Zomato’s products and help users and merchants derive maximum value from it.
- Designed and curated Zomato branding campaigns for key clients.
- Consistently maintained 100% contract renewal rates for my client base and also added incremental business through acquiring new restaurant partners on Zomato Ads, Zomato Gold,Online ordering and Table Reservations,
- Managed end-to-end client relationship including pitching, negotiation, contracting, billing/ invoicing, and payment collection, result tracking and troubleshooting.
- Fast track appraised to be part of Partner Growth Team which handles highest ad sales revenue of Zomato globally.
Associate Sales Support
Zomato Limited
03.2015 - 10.2016
- Managed correspondence between sales team and their clients.
- Provided data and reports to help sales team grow their portfolio.
- Kept track for all ongoing campaigns and sales targets of Business Analyst's.
- Thrived in fast-paced environment with energy and enthusiasm.
- Collaborated with team members to achieve target results.
Education
Bachelor of Arts -
Delhi University
06.2011 - 06.2014
Skills
- Amazon Marketplace Management
- Product Sourcing & Vendor Negotiation
- SEO & Keyword Optimization
- Amazon PPC & Ads Management
- E-commerce Strategy & Sales Growth
- Data Analysis & Performance Tracking
- Inventory Management & Demand Forecasting
- Brand Development & Positioning
- Customer first approach
- Number Oriented
- Leadership
- Empathy
Timeline
Amazon Private Label Brand Owner
Independent Business Owner
01.2024 - Current
Zonal Head
Zomato Limited
08.2022 - 12.2023
Program Manager
Zomato Limited
09.2021 - 07.2022
Area Sales Manager - Ad Sales
Zomato Limited
10.2019 - 08.2021
Partner Growth Manager - Enterprise Sales
Zomato Limited
07.2018 - 10.2019
Senior Key Accounts Manager - Strategic Accounts
Zomato Limited
09.2016 - 06.2018
Associate Sales Support
Zomato Limited
03.2015 - 10.2016
Bachelor of Arts -
Delhi University
06.2011 - 06.2014
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