Rekha Motwani
Summary
Results driven marketing professional with 15+years experience in creating and executing successful digital marketing strategies.
My expertise lies in leveraging data-driven insights to drive business growth and achieve ROI objectives.
With a proven track record of developing and managing high-performing teams, I have led teams driving digital campaigns across various industries, including financial services, edutech and B2B space.
Overview
12
12
years of professional experience
Work History
AVP (Media– ARM Worldwide)
ARM Worldwide
04.2023 - Current
Business Head (Media– ARM Worldwide)
ARM Worldwide
04.2022 - 03.2023
- Spearheaded overall business strategy, resulting in 150% increase in revenue within the first year
- Developed and implemented innovative media campaigns, driving full funnel approach
- Led a team of 35+ team members, fostering a collaborative and high-performance work culture
- Established and nurtured key client relationships, resulting in 100% client retention
- Manage relationships with external vendors, platforms, and technology partners
- Stay informed about updates and changes to advertising platforms and adjust strategies accordingly.
Sr.Consultant (Media – ARM Worldwide)
ARM Worldwide
03.2021 - 03.2022
- Handled digital marketing mandate of Bajaj Finance Ltd
- Including Search Engine Marketing (SEM), Affiliate Network, Email Marketing
- Drive digital growth, business transformation and brand development through strategic thinking encompassing owned, earned and paid media platforms
- Devising profitable campaigns for upselling & retention, formulating GTM strategies
- Coach and up-skill the team members on digital trends, inter-personal skills, account management and customer retention.
Consultant (Havas Media)
Havas Media
12.2020 - 01.2021
Manager (Brand Solutions – ARM Worldwide)
ARM Worldwide
10.2018 - 11.2020
- Understanding client goals/objectives and their entire digital marketing needs including Search Engine Marketing (SEM), Social Media, Digital PR, Influencer Marketing, Display Advertising, Affiliate Network, Email Marketing, & more
- Research on industry & competitor trends to apply best practices to client portfolio
- Ensuring cost and campaign optimization at all times to ensure that client get maximum ROI against money spent on campaigns
- Servicing Clients from finance, education and hospitality sectors
- Bajaj Finserv, NIIT, SOIL, Bloom Hotels
- Work jointly with internal team to drive campaign strategy & development
- Identify growth opportunities from the client portfolio and drive revenue
- Serve as a day-to-day point of client contact
- Prepare client presentations, reports and conduct in-person client meetings
- Coordinating with finance team for timely invoicing of all executed campaign along with updates on payment status from client
- Keeping a tab on emerging online trends and best practices within digital marketing industry.
Consultant (Digital Operations– Bidbox Pvt.Ltd.)
Bidbox Pvt.Ltd.
01.2018 - 09.2018
- Handling the Social Media Management of Bidbox and its partners across all social media channels like LinkedIn, Twitter, Facebook, Quora
- Create and curate interesting & relevant content for clients on board
- Primary ownership to keep the brand visible across all digital channels
- Creating Newsletters, Email Marketing campaigns, promotional media to be used across various platforms
- Proposal building after through analysis of client requirement
- Digital Media planning, distribution of client budget basis client requirement, campaign objective
- Engaging with clients, resolving their concerns pertaining to campaign, their retention and renewal of contract
- Managing team responsible for content management and creatives
- Bringing more and more clients on-board and make them use digital platform to promote themselves
- Helping them understand digital media benefits and rational (As some of them are first time user of this medium).
Founder (BOHEMO-Silver Jewelry company)
BOHEMO
- 12.2017
- Started silver/fashion jewelry import-export venture by the name BOHEMO
- Identifying clients and sharing customized catalogs as per their needs
- Successful in getting samples evaluated by clients like Samantha Wills, Shop HQ
- Email marketing.
Sr.Account Director (Bloomberg TV India)
Bloomberg TV India
10.2011 - 09.2013
- Providing customized on-air marketing solutions to clients based on their marketing/ campaign requirements
- Generating, managing and scaling up revenue from key clients like Hyundai Motor, Hero MotoCorp, Maruti Suzuki, Sony India, Sistema Shyam Teleservices, Interglobe Aviaton
- Focus on driving revenue through branded alliances
- Leading a team which is responsible for building & nurturing customer relationships in the market resulting in better business opportunities for the channel
- Revenue generation through Non Traditional means of advertising by providing clients with customized on-air/on- ground solution
- Focus on selling special features on the channel resulting in increased revenues
- Client relationship management which primarily involves maintaining a cordial relation with the advertisers and the media agencies and being updated on their upcoming events/ launches.
Education
Post Graduate Diploma in Business Administration (Marketing & HR) -
Symbiosis Centre for distance learning
01.2010
Bachelor of Commerce (EAFM Hons.) -
Maharani College, Rajasthan University
01.2004
Diploma in German Language -
Rajasthan University
01.2004
Skills
- Media Relations
- Partnership Development
- Performance Improvement
- Growth Planning
- Project Management
- Strategic Planning
- Client Relationships Management
- Business Planning
- Employee Coaching and Mentoring
Previous Experience
- Fever 104 FM (HT Media Ltd), Dec'10-Sept'11, Deputy Manager
- DNA (Diligent Media Corporation Ltd), Sep'07-June'10, Deputy Manager
- Hindustan Times Media Ltd., Oct'06-Sept'07, Sr.Exec-Media Marketing
- Yes Bank Ltd., June'06-Sept'06, Associate Sales Manager
- Naukri.com, Feb'05-Feb'06, Sr.Exec-Client Servicing
Awards
AdGully Women Disruptors Award 2023- Best Business Head in Media, 2023
Timeline
AVP (Media– ARM Worldwide)
ARM Worldwide
04.2023 - Current
Business Head (Media– ARM Worldwide)
ARM Worldwide
04.2022 - 03.2023
Sr.Consultant (Media – ARM Worldwide)
ARM Worldwide
03.2021 - 03.2022
Consultant (Havas Media)
Havas Media
12.2020 - 01.2021
Manager (Brand Solutions – ARM Worldwide)
ARM Worldwide
10.2018 - 11.2020
Consultant (Digital Operations– Bidbox Pvt.Ltd.)
Bidbox Pvt.Ltd.
01.2018 - 09.2018
Sr.Account Director (Bloomberg TV India)
Bloomberg TV India
10.2011 - 09.2013
Founder (BOHEMO-Silver Jewelry company)
BOHEMO
- 12.2017
Post Graduate Diploma in Business Administration (Marketing & HR) -
Symbiosis Centre for distance learning
Bachelor of Commerce (EAFM Hons.) -
Maharani College, Rajasthan University
Diploma in German Language -
Rajasthan University
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