Generative Art, Web3, NFT, Astronomy
Shaffaf E
Technology Consultant
Bengaluru,India
Summary
Experienced global executive with over 5+ years experience in technology consulting, sales and product management. Currently building solutions in the MarTech space leveraging cloud platforms and providing technology consulting in digital transformation and customer experience management. Motivated to learn, grow and excel in Cloud Technology.
Recipient of the '3rd Most Competitive Business Leader - 2019' award by D2C-CNBC.
Hands-on experience building different AI/ML solutions.
Overview
6
6
years of post-secondary education
5
5
years of professional experience
5
5
Certificates
Work History
Associate Director of Technical Sales - CX
Moonraft Innovation Labs - A UST Company
Bangalore, Karnataka
07.2021 - 09.2022
- Collaborated with design, data and technology teams to identify, validate and implement right user experience, CX and digital transformation solutions.
- Developed techno-functional consulting expertise in different technologies - Cloud, Front-end, CMS, DXP, CDP etc.
- Responsible for working with C-level executives of clients from BFSI, Healthcare, Retail, Entertainment and Government sectors (primarily from US, EMEA and APAC geographies) on varying digital transformation projects in a leadership role.
- Managed concept-to-launch of a new B2B SaaS product for development process acceleration, which reduced project development efforts by 20-30%. Evangelized product vision and built trust by maintaining accurate and achievable product roadmap. Developed requirements documentations and wireframes for various sections and features of the product.
- Led development of few digital experience use cases for augmented healthcare insurance service delivery using Adobe Experience Platform, Adobe Target and Adobe Experience Manager.
- Coordinated closely with organizational leadership to build a new productized service offering on Digital Experience Platforms (DXPs), by leveraging different tools for hyper-personalization, customer data platforms, omnichannel content delivery etc.
- Established and maintained relationships with different technology partners in Customer Experience Management and Digital transformation spaces.
Key Account Manager
Tata Steel (Tata Group)
New Delhi, Delhi
04.2019 - 07.2021
- Exclusively handled key customer accounts in Delhi-NCR region, managing a sales volume of over 180 crores INR (~ 23 M USD) - by supporting sales and reporting for large and medium-sized accounts.
- Worked with central sales and marketing teams to collaboratively reach targets, consistently meeting or exceeding personal quotas.
- Increased sales volume by 205% - by securing high-value accounts through consultative selling, efficient sales planning, effective customer solutions, implementation of various TQM practices and promoting compelling business opportunities.
- Developed three new customer accounts for Engineering segment, with annual potential revenue of over INR 100 crores INR.
- Trained teams to optimize service delivery in alignment with client needs to boost customer satisfaction.
- Conducted market research and analysis to produce critical report that helped in market development and brand penetration.
- Created sales forecasts to target daily, monthly and yearly objectives and assisted central marketing teams in preparation of Annual Business Plans.
- Fostered lasting relationships with customers through effective communication and quick response, resulting in long-term loyalty and expanded client base.
- Proposed new digital model for management and analysis of customer complaints using Machine Learning and NLP.
International Business Development Intern
Apollo Hospitals
New Delhi, Delhi
04.2018 - 06.2018
- Business Expansion Market Research for 23 African countries
- Design & Execution of Diplomats Engagement Program & formulation of a Corporate Engagement Strategy
Engagement Lead - Project Manager
Moonraft Innovation Labs
Bangalore, Karnataka
03.2017 - 06.2017
- End-to-end ownership of development and implementation of different digital solutions by leading teams of designers and developers
- Took detailed requirements, determined right front-end strategy and crafted exceptional user experiences
- Coding, review and validating user stories. Met project deadlines without sacrificing build quality
Mainframe Technology Developer
IBM
Chennai, Tamil Nadu
02.2016 - 02.2017
- Designed, Developed, Tested, deployed and Maintained EMR system for a major US Health Insurance client (Technologies used - Watson NLP, COBOL, VSAM, IMS DB/DC, SQL, DB2 and REXX).
Education
MBA in International Business - Finance And Marketing
Indian Institute of Foreign Trade
New Delhi 06.2017 - 03.2019
Bachelor of Technology (B.Tech) - Electrical and Electronics Engineering
Mar Athanasius College of Engineering
Kerala 06.2011 - 05.2015
Skills
Problem Solving
undefinedTimeline
Associate Director of Technical Sales - CX
Moonraft Innovation Labs - A UST Company
07.2021 - 09.2022
Key Account Manager
Tata Steel (Tata Group)
04.2019 - 07.2021
International Business Development Intern
Apollo Hospitals
04.2018 - 06.2018
MBA in International Business - Finance And Marketing
Indian Institute of Foreign Trade
06.2017 - 03.2019
Engagement Lead - Project Manager
Moonraft Innovation Labs
03.2017 - 06.2017
Mainframe Technology Developer
IBM
02.2016 - 02.2017
Bachelor of Technology (B.Tech) - Electrical and Electronics Engineering
Mar Athanasius College of Engineering
06.2011 - 05.2015
Google Cloud Certified - Cloud Digital Leader
CBAP Certified Business Analytics Practitioner
Design Thinking Professional - IBM
Data-driven Decision Making – pwc
Data Science in Python - University of Michigan
Accomplishments
- Among the 'Top 3 Most Competitive Business Leaders - 2019' by UnStop-CNBC from over 5000+ nominations across India
- National Winner HUL CarpeDiem 2018, National Runners-Up L&T OutThink 2019
- National Finalist - Pepsico CTG, Google, TataSteel, ICICI, ValueLabs, Virtusa Case Study Competitions
Certification
Google Cloud Certified - Cloud Digital Leader
Interests
Quote
There’s no reality except the one contained within us. That’s why so many people live an unreal life. They take images outside them for reality and never allow the world within them to assert itself.
Hermann Hesse
Projects
- Industry 4.0 as an enabler of Sustainability Initiatives in Steel Industry - Tata Steel | IIFT - 2020
- Digital Disruptions in the Management Consulting Business Models (Strategy) - IIFT Dissertation - 2019
- Market Research and GTM strategy for the Nutraceuticals market - Hindustan Unilever - 2018
- Digital Opportunities for Telecom Infrastructure companies in the Smart City domain - KPMG - 2018
Similar Profiles
Priya ShrivastavaPriya Shrivastava
QA Engineer at Moonraft innovation labsQA Engineer at Moonraft innovation labs
Ashok MattaparthiAshok Mattaparthi
Web Developer at Moonraft Inovation Labs Private LimitedWeb Developer at Moonraft Inovation Labs Private Limited
Amber DanielsAmber Daniels
QC Lab Supervisor at Bright Innovation LabsQC Lab Supervisor at Bright Innovation Labs