Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Additional Information
Languages
Timeline
Generic

ARVIND KUMAR R

CHENNAI

Summary

  • PPC Lead with a proven track record of driving substantial revenue growth and increasing market share for high-volume e-commerce businesses.
  • Possessing a deep understanding of complex digital marketing ecosystems, I excel in developing and executing data-driven PPC strategies across multiple platforms.
  • Proven ability to lead and mentor high-performing teams while delivering exceptional results. Skilled in leveraging advanced analytics and automation tools to optimize campaign performance and maximize ROI.

Overview

4
4
years of professional experience
1
1
Certification

Work History

PPC LEAD

OJcommerce
02.2024 - Current
  • Develop and implement robust PPC strategies aligned with overall business objectives. Manage and optimize high-budget PPC campaigns across Google, Bing, and Meta platforms.
  • Analyze campaign performance metrics to identify opportunities for improvement and optimization.
    Conduct in-depth keyword research and competitor analysis to identify high-performing campaigns.
  • Build and lead a high-performing team of 8 PPC specialists. Collaborate with cross-functional teams, including marketing, sales, and product development.
    Stay up-to-date with the latest PPC trends and industry best practices.
  • Developed and executed strategic plans for process improvement, driving operational excellence across the organization.
  • Managed the development and implementation of standard work documents, ensuring consistency in operations while maximizing efficiency.

Digital Ads Specialist - Team Lead

Vendasta
03.2023 - 01.2024
  • Lead and mentor a team of 8 digital ads specialists to plan, execute and manage digital advertising campaigns for various clients across different industries and markets.
  • Establish and communicate the vision, goals and expectations of the team and ensure the alignment and integration of the digital advertising strategies with the overall marketing plans.
  • Provide guidance, feedback and coaching to the team members to enhance their skills, performance and career development.
  • Evaluate and allocate the resources and workload of the team to achieve quarterly goals and ensure the timely and quality delivery of the campaigns.
  • Foster a positive, collaborative and innovative culture within the team and across the organization.

Digital Ads Specialist

Vendasta
09.2022 - 03.2023
  • Plan, execute and manage digital advertising campaigns for various clients across different industries and markets
  • Writing compelling and relevant ad copies for Google Ads campaigns using keyword research, competitor analysis and best practices. Working on creatives for FB Ads campaigns using tools such as Canva, Adobe Photoshop
  • Use multiple platforms and formats to reach the target audience and achieve the campaign objectives, such as awareness, engagement, conversion and retention.
  • Monitor and analyze the performance of ads using various metrics and KPIs, such as impressions, clicks, CTR, CPC, CPA, ROAS, etc.
  • Optimize the campaigns based on the data-driven insights and best practices to improve the efficiency and effectiveness of ads.
  • Create and deliver reports and dashboards to showcase the results and recommendations of the campaigns to the clients and stakeholders.

Digital Marketing Executive

Arena Animation
10.2020 - 08.2022
  • Ran ads using various platforms such as Google, Meta to generate leads for the institution courses with a daily budget of 10,000(INR).
  • Oversee website SEO and ensure the optimization of the site’s content, structure, speed, performance and user experience.
  • Maintain social media presence and engage with the target audience on platforms such as Facebook, Twitter, Instagram and LinkedIn.
  • Track and analyze the results of the digital marketing campaigns using various tools and metrics, such as Google Analytics, Meta Business Suite.
  • Create and deliver reports and recommendations to the manager on the effectiveness and improvement of the digital marketing strategies.

Education

PG in Digital Marketing - Digital Marketing

Imarticus Learning
Banglore
07.2022

Bachelor In Engineering -

SA Engineering College
Chennai
04.2016

High School Diploma -

Dhanish Mat.Her.Sec.School
Chennai
04.2012

Skills

  • Digital advertising platforms: Google Ads, Meta Ads, MatchCraft, Bing Ads, LinkedIn ads, Snapchat ads, Simplifi ads
  • Dashborads: Google Data Studio, Google sheets and Docs, Google Ads Dashboards, FB Ads Manager, MatchCraft, Tableau Public
  • Analytics tools: Google Analytics, Meta Business Suite, Microsoft Clarity, Spyfu, etc
  • Marketing tools: Google Tag Manager, Meta Pixel, Bing UET, Zapier,Pabbly,Tapclicks, etc
  • Content creation tools: WordPress,Canva, Adobe Photoshop, Grammarly, QuillBot, WordTune, Chat GPT, Gemini
  • Communication: Written(Ad Copies) and verbal communication, Training, Presentation Skills, Teamwork and Collaboration

Certification

  • Fundamentals of digital marketing
  • Google Ads Display Certification
  • Google Ads Display Certification
  • Google Ads Search Certification
  • Google Analytics Individual Qualification
  • Google My Business certificate
  • Google Ads Shopping Certification
  • Google Ads Video Certification


Accomplishments

  • Promoted as a Team Lead After Completing My Probation Period.
  • Generated over 1000 leads and achieved highest ROI through targeted and optimized digital advertising campaigns across various platforms and channels.
  • Conducted market research and customer feedback surveys that helped identify trends between students and courses which helped in promoting the In-Demand course.
  • Handling a daily Ad spent of $28,000 in Google,Bing Ads and $15,000 in Meta Ads.

Additional Information

Date of Birth : 21-06-1995

Sex : Male

Nationality : Indian

Marital Status : Single

Languages

Tamil
Bilingual or Proficient (C2)
English
Bilingual or Proficient (C2)
Hindi
Upper intermediate (B2)
Telugu
Elementary (A2)

Timeline

PPC LEAD

OJcommerce
02.2024 - Current

Digital Ads Specialist - Team Lead

Vendasta
03.2023 - 01.2024

Digital Ads Specialist

Vendasta
09.2022 - 03.2023

Digital Marketing Executive

Arena Animation
10.2020 - 08.2022

PG in Digital Marketing - Digital Marketing

Imarticus Learning

Bachelor In Engineering -

SA Engineering College

High School Diploma -

Dhanish Mat.Her.Sec.School

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