15+ years experience in marketing professional with a proven record of accomplishment of business opportunities .Adaptive and deadline-oriented consistently executes and completes multiple projects in high-stress environments. Meticulous leader and strategic planner with comprehensive managerial acumen, offering vision and motivational acumen. Highly proficient in key account management & defining objectives in diverse market dynamics to achieve organizational goals.
Overview
15
15
years of professional experience
Work History
Deputy General Manager
SUN TV Network Pvt Ltd
Chennai, Tamilnadu
05.2008 - Current
Identifying business opportunities, monitoring competition & forging robust strategic alliances with channel partners.
Independently managing few key accounts to render end-to-end product support & bolster customer satisfaction.
Convening meetings to define objectives/goals and analyzing market trends to assign targets & boost brand visibility.
Streamlining processes, enhancing recall value & conducting practical job training to enhance operational efficiency KEY
Executed multiple BTL strategic campaigns for clients by formulating effective strategies to maximize brand positioning.
Led & mentored the teams successfully.
Executed multiple on-ground events & enhanced brand promotion for sponsors by liaising with channel partners.
Coordinated with marketing divisions & conducted market research/comparative analysis to boost market penetration.
Reviewed performance results to target and take corrective measures with authorization and escalation.
Drove year-over-year business growth while leading operations, strategic vision and long-range planning.
Established and administered annual budget with controls to prevent overages, minimize burn rate and support sustainability objectives.
Organized budgets, oversaw P&Ls and achieved margin targets consistently to stay on track with growth plans.
Delivered business strategy and developed systems and procedures to improve operational quality and team efficiency
Maximized efficiency by coaching and mentoring personnel on management principles, industry practices, company procedures and technology systems.
Applied performance data to evaluate and improve operations, target current business conditions and forecast needs.
Developed effective business plans to align strategic decisions with long-term objectives.
Enhanced operational efficiency and productivity by managing budgets, accounts and costs.
Assessed reports to evaluate performance, develop targeted improvements and implement changes.
Developed and maintained relationships with customers and suppliers through account development.
Developed value-added solutions and approaches by leveraging trends in customer marketplaces and industries.
Implemented operational strategies and effectively built customer and employee loyalty.
Response Executive
INFO MEDIA, NETWORK 18 GROUP
Chennai, Tamil nadu
06.2006 - 04.2008
Info media 18 (A NETWORK 18 GROUP): India is leading print media company with strong market presence in diverse business areas spanning Business Directories, Magazine Publishing, Printing Services, B2B online SME marketplace.
Space SELLING on B2B & B2C Magazines.
Resolved problems with high-profile customers to maintain relationships and increase return customer base.
Prepared sales presentations for clients showing success and credibility of products.
Created and implemented new business opportunities by utilizing strategic networking strategies.
Directed work of efficient administrative team maintaining accurate sales, inventory and order documentation.
Monitored sales team performance, analyzed sales data and reported information to area managers.
Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements.
Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
Communicated progress of monthly and quarterly initiatives to sales teams.
Achieved sales goals and service targets by cultivating and securing new customer relationships.
Managed revenue models, process flows, operations support and customer engagement strategies.
Education
MBA - Marketing
Loyola College | Pondicherry University
08.2006 - 04.2008
BBA - BANKING MANAGEMENT
The New College
08.2003 - 04.2006
Skills
Client account management
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Expertise
Relationship development & Management
Digital Marketing
Brand Management
Media Planning
Event Management
Problem solving
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline
Deputy General Manager
SUN TV Network Pvt Ltd
05.2008 - Current
MBA - Marketing
Loyola College | Pondicherry University
08.2006 - 04.2008
Response Executive
INFO MEDIA, NETWORK 18 GROUP
06.2006 - 04.2008
BBA - BANKING MANAGEMENT
The New College
08.2003 - 04.2006
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