Apurva Khajuria

Content Quality Review and Analysis:

• Evaluated websites, ad creatives, and videos to ensure adherence to content policy guidelines.
• Applied expertise in ADSP (Amazon Demand Side Platform) ad program, Amazon Ads' highest revenue-generating program.
• Utilized analytical skills to assess data, identify trends, and address recurring issues in process.
• Conducted UAT for new processes before rolling out to productive queues.

Workflow Management:

• Monitored workflow efficiency and facilitated team re-assignments as needed.
• Cleared backlogs during high breach periods using strong analytical and problem-solving skills.

Document Preparation and Maintenance:

• Developed and maintained training documents, SOPs, and other essential documentation.
• Generated and presented weekly reports for stakeholders in Stores EN Ad program.

Key Achievements:

• Successfully resolved recurring issues in ADSP process, contributing to sustained revenue generation.
• Demonstrated analytical prowess in managing backlogs during peak periods.
• Ensured compliance with content policy guidelines, fostering high-quality content across platforms.
• Enhanced team efficiency through strategic workflow monitoring and re-assignment.
• Developed guidelines for consistent content formatting, tone, and style across various platforms.

• Social Media Management: Developed and executed compelling social media content to captivate target audiences.
  Enhanced reach through strategic ad placements for optimal engagement.
• Website Optimization: Streamlined website content and images for improved search engine rankings.
  Ensured a visually appealing and user-friendly online presence.
• Link-Building Expertise: Implemented effective link-building campaigns to elevate website authority and visibility.
  Fostered valuable connections to enhance online credibility.
• Analytical Insight: Monitored and evaluated website analytics to identify trends and areas for improvement.
  Utilized data-driven insights to refine strategies and boost overall performance.

• Optimized Advertising Impact: Developed engaging content tailored for social media posts to maximize reach and audience engagement.
• Strategic Marketing Channel Selection: Identified and selected suitable marketing channels for targeted campaigns, including impactful in-product marketing initiatives.
• Performance Metrics Tracking: Monitored key performance indicators (KPIs) to quantitatively assess the success and effectiveness of marketing campaigns.
• Expertise in Marketing Automation: Executed marketing campaigns using Oracle Eloqua Marketing Automation, streamlining processes for enhanced efficiency.
• Competitive SaaS Market Analysis: Conducted comprehensive market intelligence research on SaaS products to stay informed about industry trends and competitors.
• Demand Generation Excellence: Contributed to demand generation efforts through strategic planning and execution of effective email nurture campaigns.