Prateek Shekhar

Experienced Digital Analytics Specialist at Epsilon India with a proven track record in delivering actionable insights and optimizing digital performance across US, APAC, and EMEA markets for industries such as Healthcare, BFSI, e-Commerce, and Gaming. Skilled in Google Analytics 4, Adobe Analytics, and Google Tag Manager, with advanced expertise in exporting raw data to BigQuery for impactful reporting and visualization. Proficient in data analysis, query optimization, and data transformation, creating efficient, insightful dashboards in Tableau, Power BI, and Looker Studio. Strong command of SQL, Python, and JavaScript for data manipulation and automation to boost workflow efficiency and reporting precision. Adept in conversion optimization using Adobe Target, VWO, and Google Optimize, with a robust foundation in SEO, UI/UX, and business analytics. Renowned for strategic account management and effectively translating complex data insights into impactful client solutions.

• Nominated for Epsilon's Magnitude Award 2023
• Won iQuanti Gem Award - 2021

• Khushalie Nagpal, Epsilon, Manager - Prateek is a pleasure to work with! We have been working together for over 2 years now, he is through with his thought process, always ready to learn and accept any and every new challenge! A great team player, an amazing colleague. Off lately, his contribution to the project on Big query for GA4 has been commendable!!! It’s great to be working with you!! Looking forward to many more!!
• Vigya Choudhary, Epsilon, Lead Data Scientist - I have had the pleasure of knowing Prateek for almost two years now, during which time I have witnessed firsthand his exceptional skills and qualities. Prateek is a standout professional with a strong command of SQL and BigQuery, showcasing his analytical prowess and problem-solving abilities.
  
  In addition to his technical expertise, Prateek is well-versed in Google Analytics, consistently leveraging this to deliver valuable insights and drive data-informed decisions. His proficiency in these areas has significantly contributed to the success of numerous projects.
  
  One of Prateek's standout qualities is his exceptional presentation skills. He has a unique talent for distilling complex concepts into clear, concise presentations that resonate with both technical and non-technical audiences alike. Whether it's delivering insights from data analysis or pitching strategic recommendations, Prateek consistently captivates and engages listeners with his articulate delivery and compelling visuals.
  
  However, what truly sets Prateek apart is his remarkable leadership skills. Whether leading a task/project or collaborating with colleagues, Prateek demonstrates exceptional leadership qualities, inspiring others to perform at their best and fostering a collaborative work environment.
  
  I wholeheartedly recommend Prateek for any opportunity where dedication, skills, and leadership are valued. His passion for excellence and commitment to delivering results make him an invaluable asset to any team.
• Justin Lee, iQuanti Pvt. Ltd., Account Manager - Prateek is one of the smartest digital marketers I've worked with. He's someone you can rely on as a teammate - I've worked with him on two different US and Canadian clients that required various complex skillsets in SEO and CRO and it has been always a pleasure working with him. Words to describe him: diligent, detail-oriented, and results-focused. I would highly recommend Prateek as he would be a valuable asset to any team.