Looking for Product Roles Possesses background in website design and testing. Executed strategies that drove website traffic from social media and search engines.
Hi, I’m
Aishwarya Mona
Seeking Opportunities In Product Management
Bangalore
Summary
Overview
5
years of professional experience
5
years of post-secondary education
Work History
Glance
Ux Researcher
05.2021 - Current
Job overview
- Played pivotal role in enhancing user engagement by proposing UX changes, resulting in remarkable 50% increase in daily active users for Glance products
- Conducted field research across diverse geographies (USA, India, Indonesia, LATAM) for various brands including Xiaomi, Realme, Redmi, Samsung, Oppo, Motorola, Verizon, and Tracfone
- Contributed to Glance's flagship program by delving into user behavior, pain points, and product awareness
- Facilitated USA launch of Glance's 'Spaces' product through comprehensive market research, including exploratory studies and usability testing
- Collaborated with Google on launch of Glance's flagship product for Jio devices, focusing on users with low digital literacy
- Studied behavior patterns, pain points, and moments of delight
- Conducted quantitative studies for ongoing product feedback, integrating findings into NPS and BAT assessments for Glance
- Conducted interviews across Glance products, including Glance Live and lock screen features.
- Identified, documented and reported on technical factors impacting interface performance
- Researched and proposed new solutions to make website more user-friendly
- Implemented strategies to increase web site traffic
- Designed elevated and brand-right creative to achieve marketing and merchant objectives
- Devised diagrams to outline system interactions and sequences underpinning interfaces
Bright Capital
Product Analyst
11.2019 - 04.2021
Job overview
- Focusing on Bright Debt Manager product
- Developed multiple revenue projection dashboards, including those for consumer acquisition rates, subscription pricing, and factors such as retention
- Designed operational dashboards covering user acquisition funnels, user action history (payments, wallet activity, subscription plans), and analytics for social media advertising spend
- Conducted investor metric analysis to evaluate company performance over recent months
- Assessed user metrics, including growth, acquisition, CAC, retention, paying users, turnover, and average transaction amounts on platform.
Swiggy
Growth Analyst
11.2018 - 09.2019
Job overview
- Led user acquisition strategies, optimizing marketing channels and partnerships
- Conducted data analysis to drive actionable insights for user growth and engagement
- Monitored key metrics (CAC, CLV, conversion rates) for performance evaluation
- Executed A/B tests to enhance user experience and drive growth
- Collaborated with marketing teams for cohesive growth initiatives
- Stayed informed about industry trends and conducted market research
- Integrated user feedback into growth strategies for continuous improvement
- Established partnerships to expand Swiggy's user base.
- Created and presented real-time reports on current market conditions to upper management
- Conducted end-to-end market research processes through primary and secondary research methods .
- Created and managed database of information gathered from research
- Analyzed survey data and generated insights by importing data sheets from survey projects into survey analysis software
- Gathered data on competitors to analyze prices, sales and methods of marketing and distribution
- Forecasted and tracked marketing and sales trends by thoroughly analyzing collected data
- Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts
Education
IIM AmritsarAmritsar,India
EMBA from General Management
01.2022 - 01.2024
University Overview
Bangalore UniversityBangalore
Economics Honors
01.2015 - 01.2018
University Overview
Skills
Product AnalyticsProduct Lifecycle Planning
Qualitative Research
Quantitative Research
Usability Testing
Survey Design
Product Usability Assessment
Web Design
Task Prioritization
Remote Testing
Prototyping
User Experience Testing
Interpersonal Communication
Other
Other
- SQL for Data Sciences - Coursera.
- Concise Product Management-Udemy
Previous Experience
Previous Experience
- Accounts Management, InMobi, Bangalore
- Product Analytics Internship,Unacademy,Bangalore
Timeline
IIM Amritsar
EMBA from General Management
01.2022 - 01.2024
Ux Researcher
Glance
05.2021 - Current
Product Analyst
Bright Capital
11.2019 - 04.2021
Growth Analyst
Swiggy
11.2018 - 09.2019
Bangalore University
Economics Honors
01.2015 - 01.2018