Sudheer Reddy
Digital Marketing Manager
Hyderabad
Summary
Working in the Digital Marketing field for the past 5 years gave an opportunity to understand the business goal and develop a digital marketing strategy ( Customer Acquisition Funnel) to create brand awareness, generate leads and conversion by using tools like Google Ads, Google analytics, agile CRM, Facebook, Email, SMS, Content Marketing, SEO and YouTube.
Overview
3
3
Certifications
5
5
years of post-secondary education
6
6
years of professional experience
Work History
Digital Marketing Manager
Ethnus
Bangalore
12.2020 - Current
- Digital Marketing Strategy and Implementation to Acquire Customers.
- Budget Planning and Executing Google Ads PPC Campaigns, Facebook Campaigns, and Email Campaigns based on ROI.
- Content Marketing Strategy and Implementation - Increased 50% organic traffic and generated organic leads through different channels.
- Provided weekly updates on digital marketing campaigns to my CEO, discussing strategic initiatives and methods for improvement.
- Increased customer engagement to 30% through social media.
- Evaluated monthly performance statistics and used data to inform future strategies.
- Contributed my ideas to implement CRM, Chatbot, and other channels which can help our team to improve leads, quality of leads, and data analysis.
Digital Marketing & SEO Manager
ConduiraOnline
Hyderabad
07.2018 - 12.2020
- Measure and report performance of all digital marketing campaigns, and assessed against ROI and KPIs
- P&L owner of Business to Customer (B2C) vertical. Planned, budgeted, and implemented strategies for rapidly acquiring and retaining customers. Added 300,000+ users to the platform in 24 months.
- Identified growth opportunities with different organizations and influencers to increase market share.
- Monitored and optimized Google PPC and Facebook Campaigns.
- Build, implemented and updated effective SEO strategies to improve traffic. Responsible for content planning and implementing to increasing organic traffic to website. Achieved 90% growth in Organic Traffic.
- Employed tools like Google Analytics, Google Search Console and Google Tag Manager to evaluate campaign success and identify opportunities and key performance trends.
Digital Marketing Associate
MyBusTickets
Hyderabad
08.2015 - 06.2018
- Handled marketing budget of 3 Lacs/year and increased CLTV to 50%
- Creating and Optimizing Display Ad Campaigns and Search Engine Marketing in Google AdWords
- Responsible for (SEO) Site Rank, Traffic, Pages crawling-Indexing, and Keywords Ranking
- To track weekly traffic from Google Analytics and performing data analysis for improving company’s sales and performance. Increased 50% sales during time
- As Project Manager I am responsible for product planning, executing, controlling, and closing work
- Responsible for MyBusTickets Website and App planning, executing, controlling, and closing work
- To work closely with creative team and product development team
- Identified opportunities in market which helped us to make necessary changes to improve daily operations and service quality
Education
MBA - Marketing
Pendekanti Institute of Management
Hyderabad 08.2013 -
B.Tech - Electrical And Electronics
Bomma Institute of Technology And Science
Khammam, TG 08.2008 -
Skills
Google Ads - PPC
undefinedCertification
Executive Program in Strategic Digital Marketing in upGrad from Cambridge University.
Timeline
Digital Marketing Manager
Ethnus
12.2020 - Current
Executive Program in Strategic Digital Marketing in upGrad from Cambridge University.
12-2019
SEO certification from eMarketing Institute. (2018)
12-2018
Digital Marketing & SEO Manager
ConduiraOnline
07.2018 - 12.2020
Google Adwords Display & Search Certification. (2018)
05-2018
Digital Marketing Associate
MyBusTickets
08.2015 - 06.2018
MBA - Marketing
Pendekanti Institute of Management
08.2013 -
B.Tech - Electrical And Electronics
Bomma Institute of Technology And Science
08.2008 -
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