Sudheer Reddy
Digital Marketing Manager
Hyderabad
Summary
Working in the Digital Marketing field for the past 5 years gave an opportunity to understand the business goal and develop a digital marketing strategy ( Customer Acquisition Funnel) to create brand awareness, generate leads and conversion by using tools like Google Ads, Google analytics, agile CRM, Facebook, Email, SMS, Content Marketing, SEO and YouTube.
Overview
3
3
Certifications
5
5
years of post-secondary education
6
6
years of professional experience
Work History
Digital Marketing Manager
Ethnus
Bangalore
12.2020 - Current
- Digital Marketing Strategy and Implementation to Acquire Customers.
- Budget Planning and Executing Google Ads PPC Campaigns, Facebook Campaigns, and Email Campaigns based on ROI.
- Content Marketing Strategy and Implementation - Increased 50% organic traffic and generated organic leads through different channels.
- Provided weekly updates on digital marketing campaigns to my CEO, discussing strategic initiatives and methods for improvement.
- Increased customer engagement to 30% through social media.
- Evaluated monthly performance statistics and used data to inform future strategies.
- Contributed my ideas to implement CRM, Chatbot, and other channels which can help our team to improve leads, quality of leads, and data analysis.
Digital Marketing & SEO Manager
ConduiraOnline
Hyderabad
07.2018 - 12.2020
- Measure and report performance of all digital marketing campaigns, and assessed against ROI and KPIs
- P&L owner of Business to Customer (B2C) vertical. Planned, budgeted, and implemented strategies for rapidly acquiring and retaining customers. Added 300,000+ users to the platform in 24 months.
- Identified growth opportunities with different organizations and influencers to increase market share.
- Monitored and optimized Google PPC and Facebook Campaigns.
- Build, implemented and updated effective SEO strategies to improve traffic. Responsible for content planning and implementing to increasing organic traffic to website. Achieved 90% growth in Organic Traffic.
- Employed tools like Google Analytics, Google Search Console and Google Tag Manager to evaluate campaign success and identify opportunities and key performance trends.
Digital Marketing Associate
MyBusTickets
Hyderabad
08.2015 - 06.2018
- Handled marketing budget of 3 Lacs/year and increased CLTV to 50%
- Creating and Optimizing Display Ad Campaigns and Search Engine Marketing in Google AdWords
- Responsible for (SEO) Site Rank, Traffic, Pages crawling-Indexing, and Keywords Ranking
- To track weekly traffic from Google Analytics and performing data analysis for improving company’s sales and performance. Increased 50% sales during time
- As Project Manager I am responsible for product planning, executing, controlling, and closing work
- Responsible for MyBusTickets Website and App planning, executing, controlling, and closing work
- To work closely with creative team and product development team
- Identified opportunities in market which helped us to make necessary changes to improve daily operations and service quality
Education
MBA - Marketing
Pendekanti Institute of Management
Hyderabad 08.2013 -
B.Tech - Electrical And Electronics
Bomma Institute of Technology And Science
Khammam, TG 08.2008 -
Skills
Google Ads - PPC
Google AnalyticsFacebook MarketingEmail and SMS MarketingAffiliate Marketing
Google Tag Manager
Google Search Console and SEMrush
Certification
Executive Program in Strategic Digital Marketing in upGrad from Cambridge University.
Timeline
Digital Marketing Manager
Ethnus
12.2020 - Current
Executive Program in Strategic Digital Marketing in upGrad from Cambridge University.
12-2019
SEO certification from eMarketing Institute. (2018)
12-2018
Digital Marketing & SEO Manager
ConduiraOnline
07.2018 - 12.2020
Google Adwords Display & Search Certification. (2018)
05-2018
Digital Marketing Associate
MyBusTickets
08.2015 - 06.2018
MBA - Marketing
Pendekanti Institute of Management
08.2013 -
B.Tech - Electrical And Electronics
Bomma Institute of Technology And Science
08.2008 -