Love engaging in art and craft with my son, writing poems and stories and am always passionate about having conversations!
Kshipra Rustogi
Lead, Qualitative Consumer Research
Gurgaon,Haryana
Summary
As a graduate in Psychology, I focus on humanizing research solutions through triangulation of socio-cultural understanding, behavior mapping and semiotics. With a penchant for understanding the role of technology in our lives, I aim to recognize patterns and pull insights from seemingly disaggregated sets of data using a multi-disciplinary approach
Overview
12
12
years of professional experience
6
6
years of post-secondary education
Work History
Lead
Quantum Consumer Solutions
Gurgaon, Haryana
11.2019 - Current
- Reporting to Head of Delhi Business, responsible for leading end - to – end Qualitative research projects execution with key client responsibilities
- Develop business development and research strategies for growth, front facing and servicing client, and building strong client relationships
- Conducting & overseeing qualitative fieldwork across offline and online with diverse target audience and co-facilitating workshops
- Conduct & support secondary research needs and dedicated towards product innovation - development of research frameworks and approaches
- Mentoring the development of a team of associates, and play a pivotal role in shaping a happy and motivated team
Account Director, Qualitative Research
Kantar India
Gurgaon, Haryana
07.2016 - 10.2019
- In my previous role, I was leading a team of two research executives to provide customized Qualitative consumer research solutions to clients in the domain of Automotive and Technology
Manager, Qualitative Research
FeedBack Market Research MENA
Sharjah, UAE
01.2015 - 07.2016
- Responsible for strengthening company presence on Qualitative Research in UAE and other countries in GCC. Develop business development and research strategies for growth, front facing and servicing clients (local and International), and building strong client relationships
Assistant Manager, Qualitative Research
TNS India
Gurgaon, Haryana
03.2013 - 12.2014
Research Executive, Qualitative Research
Nielsen IQ India
New Delhi, Delhi
11.2011 - 02.2013
Research Executive - Trainee
Vox Populi Research
Gurgaon, Haryana
09.2011 - 10.2011
Research Associate
Management Development Institute
Gurgaon, Haryana
05.2009 - 08.2011
- Worked under Prof. Pritam Singh and Prof. Asha Bhandarker on AICTE and AIMA funded projects resulting into books published by Sage: 'In search of a leader' stating examples of great Indian corporate leaders to create an architecture of Indian leadership style, and 'Meaning of Work Place' studying need-gaps between expected and provided work place characteristics
- Successfully participated as a Corporate Volunteer under Academic Chairman, Dr. Pritam Singh, for the NHRDN 14th Annual Conference ‘Towards the Next Orbit' held in December 2010
Education
Master of Arts - Psychology
Daulat Ram College
Delhi University 04.2007 - 03.2009
Bachelor of Arts - Psychology
Daulat Ram College
Delhi University 04.2004 - 03.2007
Senior Secondary, CBSE Board - Commerce
DPS Vasant Kunj
Delhi 04.2003 - 03.2004
Skills
Finished a 7-week course titled 'How to do Semiotics in 7 weeks' and has achieved basic proficiency in putting together a semiotic category code map
Accomplishments
Recognized for my role in firm building - devising and implementing culture building strategies
Interests
Timeline
Lead
Quantum Consumer Solutions
11.2019 - Current
Account Director, Qualitative Research
Kantar India
07.2016 - 10.2019
Manager, Qualitative Research
FeedBack Market Research MENA
01.2015 - 07.2016
Assistant Manager, Qualitative Research
TNS India
03.2013 - 12.2014
Research Executive, Qualitative Research
Nielsen IQ India
11.2011 - 02.2013
Research Executive - Trainee
Vox Populi Research
09.2011 - 10.2011
Research Associate
Management Development Institute
05.2009 - 08.2011
Master of Arts - Psychology
Daulat Ram College
04.2007 - 03.2009
Bachelor of Arts - Psychology
Daulat Ram College
04.2004 - 03.2007
Senior Secondary, CBSE Board - Commerce
DPS Vasant Kunj
04.2003 - 03.2004
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