Pallavi Attalani
Senior Account Manager
Summary
Strategic and insights-driven Market Research professional with 5+ years of experience leading quantitative research initiatives for major FMCG and consumer brands. Adept at managing end-to-end research projects, extracting actionable insights, and building strong client partnerships. Currently working as a Senior Account Manager at Kantar, leveraging advanced methodologies to drive data-backed decisions across categories such as food, beverages, personal care, and tobacco.
Overview
10
10
years of professional experience
2016
2016
years of post-secondary education
Work History
Senior Account Manager
Kantar
04.2025 - Current
- Lead strategic research initiatives for top-tier clients across the FMCG, Personal care, Media & Tobacco sectors like ITC, RPSG, L'Oreal, Amazon & Surya Nepal
- Mentor and guide junior team members, ensuring efficient execution and delivery of high-impact studies.
- Partner with clients to identify research needs, propose methodologies, and deliver actionable insights that influence business strategies.
- Manage multi-country research coordination and stakeholder alignment.
Account Manager
Kantar
04.2023 - 03.2025
- Executed end-to-end quantitative research studies for brands such as ITC, Mondelez, Pepsi, L'Oreal, and Martell.
- Designed and implemented various studies including product tests, quarterly trackers, post-launch evaluations, pricing research, usage and attitudes (U&A), and segmentation analysis.
- Delivered presentations with strategic insights to inform marketing and product development decisions.
- Led a team of 2-3 members, providing training and mentorship to ensure the successful execution of research projects.
- Partnered closely with internal stakeholders and client teams to translate consumer feedback into strategic action points and innovation opportunities.
Research Manager/Senior Research Manager
Kantar
07.2021 - 03.2023
- Been part of strategic research initiatives for ITC Tobacco Division and Surya Nepal Pvt. Ltd., with a strong focus on the tobacco category across both Indian and Nepalese markets.
- Designed and executed complex research projects, including end-to-end responsibility for questionnaire development, survey deployment, data analysis, and insight generation.
- Played a key role in managing large-scale quarterly and yearly consumer tracking studies among smokers, delivering nuanced insights to inform brand and category strategies.
- Spearheaded multiple research types such as product and pack testing, post-launch tracking, segmentation analysis, and U&A studies.
Associate Research Manager
Kantar
06.2016 - 06.2017
- Managed research for the ITC Foods Division across categories such as biscuits, noodles, confectionery, and spices.
- Conducted product tests and behavioral studies for emerging categories like chocolates and pulses.
- Provided consultative guidance to clients based on consumer insight findings.
Equity Research Intern
Ortem Securities Pvt. Ltd.
05.2015 - 06.2015
- Conducted industry and company analysis using secondary research and valuation tools.
Education
MBA - Finance & Marketing
Indian Institute of Social Welfare & Business Management (IISWBM)
B.Com (Honors) - undefined
Goenka College of Commerce & Business Administration
12th - ISC
M.P. Birla Foundation Higher Secondary School
Skills
- Strategic Client Management
- Quantitative Research Design & Execution
- Product & Pack Testing
- Usage & Attitude (U&A) Studies
- Segmentation & Pricing Studies
- Market Tracking & Post-Launch Evaluation
- Data Analysis & Insight Reporting
- Team Leadership & Cross-Functional Collaboration
- Microsoft Office
- SPSS
Interests
Reading
Cooking
Basketball
Internship
Equity Research Intern, Ortem Securities Pvt. Ltd., Kolkata, West Bengal, 05/01/15, 06/30/15, Conducted industry and company analysis using secondary research and valuation tools.
Timeline
Senior Account Manager
Kantar
04.2025 - Current
Account Manager
Kantar
04.2023 - 03.2025
Research Manager/Senior Research Manager
Kantar
07.2021 - 03.2023
Associate Research Manager
Kantar
06.2016 - 06.2017
Equity Research Intern
Ortem Securities Pvt. Ltd.
05.2015 - 06.2015
B.Com (Honors) - undefined
Goenka College of Commerce & Business Administration
12th - ISC
M.P. Birla Foundation Higher Secondary School
MBA - Finance & Marketing
Indian Institute of Social Welfare & Business Management (IISWBM)
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