Pallavi Attalani
Senior Account Manager
Summary
Strategic and insights-driven Market Research professional with 5+ years of experience leading quantitative research initiatives for major FMCG and consumer brands. Adept at managing end-to-end research projects, extracting actionable insights, and building strong client partnerships. Currently working as a Senior Account Manager at Kantar, leveraging advanced methodologies to drive data-backed decisions across categories such as food, beverages, personal care, and tobacco.
Overview
10
10
years of professional experience
2016
2016
years of post-secondary education
Work History
Senior Account Manager
Kantar
04.2025 - Current
- Lead strategic research initiatives for top-tier clients across the FMCG, Personal care, Media & Tobacco sectors like ITC, RPSG, L'Oreal, Amazon & Surya Nepal
- Mentor and guide junior team members, ensuring efficient execution and delivery of high-impact studies.
- Partner with clients to identify research needs, propose methodologies, and deliver actionable insights that influence business strategies.
- Manage multi-country research coordination and stakeholder alignment.
Account Manager
Kantar
04.2023 - 03.2025
- Executed end-to-end quantitative research studies for brands such as ITC, Mondelez, Pepsi, L'Oreal, and Martell.
- Designed and implemented various studies including product tests, quarterly trackers, post-launch evaluations, pricing research, usage and attitudes (U&A), and segmentation analysis.
- Delivered presentations with strategic insights to inform marketing and product development decisions.
- Led a team of 2-3 members, providing training and mentorship to ensure the successful execution of research projects.
- Partnered closely with internal stakeholders and client teams to translate consumer feedback into strategic action points and innovation opportunities.
Research Manager/Senior Research Manager
Kantar
07.2021 - 03.2023
- Been part of strategic research initiatives for ITC Tobacco Division and Surya Nepal Pvt. Ltd., with a strong focus on the tobacco category across both Indian and Nepalese markets.
- Designed and executed complex research projects, including end-to-end responsibility for questionnaire development, survey deployment, data analysis, and insight generation.
- Played a key role in managing large-scale quarterly and yearly consumer tracking studies among smokers, delivering nuanced insights to inform brand and category strategies.
- Spearheaded multiple research types such as product and pack testing, post-launch tracking, segmentation analysis, and U&A studies.
Associate Research Manager
Kantar
06.2016 - 06.2017
- Managed research for the ITC Foods Division across categories such as biscuits, noodles, confectionery, and spices.
- Conducted product tests and behavioral studies for emerging categories like chocolates and pulses.
- Provided consultative guidance to clients based on consumer insight findings.
Equity Research Intern
Ortem Securities Pvt. Ltd.
05.2015 - 06.2015
- Conducted industry and company analysis using secondary research and valuation tools.
Education
MBA - Finance & Marketing
Indian Institute of Social Welfare & Business Management (IISWBM)
B.Com (Honors) - undefined
Goenka College of Commerce & Business Administration
12th - ISC
M.P. Birla Foundation Higher Secondary School
Skills
- Strategic Client Management
- Quantitative Research Design & Execution
- Product & Pack Testing
- Usage & Attitude (U&A) Studies
- Segmentation & Pricing Studies
- Market Tracking & Post-Launch Evaluation
- Data Analysis & Insight Reporting
- Team Leadership & Cross-Functional Collaboration
- Microsoft Office
- SPSS
Interests
Reading
Cooking
Basketball
Internship
Equity Research Intern, Ortem Securities Pvt. Ltd., Kolkata, West Bengal, 05/01/15, 06/30/15, Conducted industry and company analysis using secondary research and valuation tools.
Timeline
Senior Account Manager
Kantar
04.2025 - Current
Account Manager
Kantar
04.2023 - 03.2025
Research Manager/Senior Research Manager
Kantar
07.2021 - 03.2023
Associate Research Manager
Kantar
06.2016 - 06.2017
Equity Research Intern
Ortem Securities Pvt. Ltd.
05.2015 - 06.2015
B.Com (Honors) - undefined
Goenka College of Commerce & Business Administration
12th - ISC
M.P. Birla Foundation Higher Secondary School
MBA - Finance & Marketing
Indian Institute of Social Welfare & Business Management (IISWBM)
Similar Profiles
Tripti PandeyTripti Pandey
Analysis Manager at KantarAnalysis Manager at Kantar
SRIMANNARAYANA REDDYSRIMANNARAYANA REDDY
Project Manager - PM Specialist at KANTARProject Manager - PM Specialist at KANTAR
Paulina Blanco Melo SwierzewskaPaulina Blanco Melo Swierzewska
Regional Account Director at KantarRegional Account Director at Kantar
Shashank DubeyShashank Dubey
Senior Research Manager at KantarSenior Research Manager at Kantar
IONEL TEPESIONEL TEPES
Senior Account Manager at Lyreco UKSenior Account Manager at Lyreco UK