AADESH GAINDHER
Gurgaon
Summary
Business & Growth Leader with 11+ years of experience building and scaling sales, distribution, partnerships and GTM businesses across fintech, B2B commerce and FMCG in India and international markets. Proven track record of building businesses from the ground up, leading large cross-functional and field teams, launching new markets and products, and driving sustainable unit economics. At Tide, scaled SME acquisition to 500,000+ merchants and grew monthly loan disbursals 10X from ₹5 Cr to ₹50 Cr. Combines strong commercial ownership with deep execution expertise across partnerships, lending, distribution, digital products and large-scale operations.
Overview
12
12
years of professional experience
Work History
Head of Partnerships
Tide
Gurgaon
06.2024 - Current
- Led a national distribution team of 30 leaders and 500 field personnel.
- Managed distribution and cross-selling for loans, cards, and insurance, emphasizing SME acquisition.
- Built and scaled FOS vertical, onboarding over 500,000 SMEs onto the platform.
- Increased monthly loan disbursals from ₹5 crore to ₹50 crore.
- Achieved CM1-positive economics by May 2026; targeted CM2 positivity by March 2027.
- Collaborated with partners across 13 cities to enhance loan sourcing and market growth.
- Developed and launched FOS app and DSA portal, facilitating digital lead referrals.
VP- Growth
PickMyWork
01.2023 - 05.2024
- Grew partner base by 200,000 to 1.2 million through targeted plain sailing projects in eastern states.
- Expanded portfolio to include FMCG, pharma, and fintech sectors, delivering 67 new projects.
- Initiated nationwide onboarding activities across 30 cities with over 300 on-ground team members for ONDC.
- Supervised team analyzing market dynamics in Delhi NCR, establishing roadmap for successful ONDC project launches across multiple categories.
- Reduced operational and hiring costs by 25% through implementation of target-based salary and pay-per-task model.
AVP-Growth
PickMyWork
05.2022 - 12.2022
- Led cross-functional teams to execute growth strategies for Pickmywork's enterprise client base.
- Managed B2B & B2C vertical with 12 growth managers, overseeing partner base of 1 million across India.
- Worked closely with the BD team on tapping new opportunities and hiring the growth team to enable growth across multiple sectors and support rapid expansion.
- Oversaw sales & operations across PAN India for the organization.
Asst. GTM ManagerNorth
Udaan B2B
01.2022 - 05.2022
- Monitored out-of-stock levels to ensure product availability across all regions. (less than 10% for A, B, C SKUs) and ensured stock availability of FM SKUs.
- Ensured availability of DOTD SKUs and Peak Day SKUs.
- Collaborated with ground team to develop and implement strategies for liquidating slow-moving SKUs. with help of ground team.
- Assisted demand team in executing monthly activations on ground while tracking key performance parameters.
- Planning for new city & pin codes launch.
- Supported demand/supply team in North region by coordinating regional initiatives.
- Getting inputs from ground and planning strategies according to demographics.
Demand Lead - NCR
Udaan B2B
01.2021 - 12.2021
- Increased FOS productivity from 2 lakhs to 12 lakhs in NCR.
- Initiated wholesale pilot in NCR & generated 6% additional GMV without impacting margins.
- Launched satellite towns Agra, Panipat, Dehradun, and Saharanpur from Delhi warehouse, generating 80 lakhs additional GMV monthly.
- Started frequency-based beat mapping which resulted in 98% coverage & 22% growth in UTB.
- Initiated KYC and manual underwriting for top buyers, resulting in increased credit limits and higher SOW.
- Increased credit utilization to 43% which helped in increasing depth & width of credit.
- Identified potential market opportunities across various product portfolios. in different portfolios (Gx/Surgical/OTC/FMCG).
Area Lead - Delhi (East, West & South)
Udaan B2B
11.2019 - 12.2020
- Area expansion (Gurgaon & Faridabad), mapping & managing 13000 outlets across Delhi NCR.
- Handling a territory with monthly turnover of 10CR.
- Hired and mentored high-performance team of 150+. (BDE, TL, MIS).
- Target setting/Incentive rollout/On-ground execution plan.
- Handling Manual discounting buyers/Tgt vs Ach/ASPO/ Wallet share.
- Executed monthly activations including offers, QPS, and reward coins.
Sales Manager
Mjengo Ltd
01.2018 - 09.2019
- Handling an on-roll team of 3 ASM/6 SO with monthly turnover of 160M shillings.
- Managed team through target setting, incentive planning, stock allocation, and monthly activations.
- Planning GTM strategies for Cereos across all REs (Institutional/MT/Stand-alone/GT).
- Established distribution networks in Tanzania and Uganda to enhance market reach.
- Collaborated with R&D team on new product development for breakfast cereals (Cereos).
- Stock management- Stock movement/Requirement/Liquidation/Allocation.
- Planning Discounts/Offers/QPS/Distributor discounts.
- Supported tech team in enhancing FOS app to maintain market hygiene.
Customer Development Officer
Colgate Palmolive
Surat
01.2015 - 12.2017
- Managed relationships with 8 distributors, coordinating with sales team of 3 PSR and 27 BDE to maintain monthly turnover of 1.2 CR.
- Trained and developed the sales team.
- Drove monthly activations, tracking each parameter to assess performance.
- Guided and monitored team to ensure variable earnings aligned with targets.
- Appointed new distributors in Dharampur & Chikli with monthly turnover of 13 lakhs to limit dependency on WS.
Education
PGDM - Sales & Marketing
SLIMS
Ahmedabad01-2015
BCA -
LMCS&T
Jodhpur01-2012
XII -
KVS-2
Jodhpur01-2009
X -
KVS-1
Gandhinagar01-2007
Skills
- Partnership Development
- B2B Sales
- GTM
- New Product Development
- Business Strategy
- Key account management
- General trade management
- Data Analysis
- Cross-functional experience
- Team management
- Start-up expansion
- Strategic Financial Planning
Personal Information
Age: 35
Timeline
Head of Partnerships
Tide
06.2024 - Current
VP- Growth
PickMyWork
01.2023 - 05.2024
AVP-Growth
PickMyWork
05.2022 - 12.2022
Asst. GTM ManagerNorth
Udaan B2B
01.2022 - 05.2022
Demand Lead - NCR
Udaan B2B
01.2021 - 12.2021
Area Lead - Delhi (East, West & South)
Udaan B2B
11.2019 - 12.2020
Sales Manager
Mjengo Ltd
01.2018 - 09.2019
Customer Development Officer
Colgate Palmolive
01.2015 - 12.2017
PGDM - Sales & Marketing
SLIMS
BCA -
LMCS&T
XII -
KVS-2
X -
KVS-1