AADHIRA ANANDH M
Thiruvananthapuram
Summary
Accomplished storyteller with over a decade of experience. My skills lie in crafting high-impact PR strategies for clients, leading teams, and delivering compelling narratives that drive visibility and business growth. I occasionally delve into crisis communications and manage to achieve a near-positive output for all parties
Overview
11
11
years of professional experience
Work History
Account Director
Madchatter Brand Solutions
Thiruvananthapuram, India
10.2024 - Current
- Lead CXO communications and PR storytelling for B2B, technology, fintech, real estate, and consulting clients, working closely with founders and senior leaders.
- Owned PR strategy end-to-end, from narrative development, media opportunity mapping, content creation, and coverage execution.
- Developed press releases and leadership content to strengthen the overall brand narrative and positioning.
- Drive executive visibility through topical PR and repurposed LinkedIn content, adapting tone for varied audiences.
- Managed multiple client accounts independently while maintaining quality, consistency, and timelines.
- Managed live crisis situations across client accounts in real estate and managed office spaces, owning the full response from first alert to resolution.
- On a high-stakes media crisis for a real estate and managed office client, I identified inaccurate content published by a digital business publication, engaged the journalist directly, negotiated edits to the story, and secured the correction on the same day.
- Developed crisis communication frameworks and response protocols for client teams, including press statements, fact sheets, and internal holding lines.
- Managed social media, LinkedIn, and GEO mandates for clients, overseeing content strategy, platform presence, and search-optimised content to build visibility and audience engagement.
PR Lead
CommsCredible
Chennai
04.2021 - 09.2024
- Formulated and implemented extensive PR strategies for fintech startups, a Big 5 consultancy, and NBFCs; also secured substantial media coverage, enhanced brand visibility
- Established strong media relations, securing high-profile coverage on national television, newspapers, and magazines
- Oversaw comprehensive client management, providing daily, weekly, and monthly updates
- Composed engaging press releases, articles, and additional PR materials that attracted substantial media interest
Analyst-Media Lead
IPAC
Chennai
11.2019 - 04.2020
- Orchestrated election strategy for DMK in Tamil Nadu 2021 polls, contributing to its success
- Cultivated productive relationships with media outlets and reporters
- Conducted meticulous quality assessments on various reports within the organisation
Journalist
Times Now, Mirror Now and BTVI
Mumbai
05.2015 - 08.2019
- Led the editorial planning and coverage for key events at leading general and business news channels
- Reported on MSMEs, trade, economy, and everything business for The Dollar Business (Hyderabad-based magazine)
Education
PG Diploma - Print Journalism
Indian Institute of Journalism & New Media
Bengaluru, KA05.2015
B. Com - Finance & Accounting
Madras Christian College
Chennai, TN04.2013
Skills
- Communications (both internal and external)
- Media relations
- Leadership Decision-making
- Advanced writing, editing
- Positivity Amicable
- Polyglot (I speak 4 languages)
Accomplishments
- PR Comeback of the Year | FY23 | CommsCredible
- Extra Punch award | Times Now | 2017
Timeline
Account Director
Madchatter Brand Solutions
10.2024 - Current
PR Lead
CommsCredible
04.2021 - 09.2024
Analyst-Media Lead
IPAC
11.2019 - 04.2020
Journalist
Times Now, Mirror Now and BTVI
05.2015 - 08.2019
PG Diploma - Print Journalism
Indian Institute of Journalism & New Media
B. Com - Finance & Accounting
Madras Christian College