Aadhya Gupta
Greater Noida
Summary
Experienced marketing professional skilled in strategy execution and brand communication across diverse environments. Utilizes a blend of analytical and creative approaches to align marketing efforts with audience insights and business goals. Committed to ongoing learning and adaptation to drive impactful results for teams and organizations.
Overview
3
3
years of professional experience
Work History
Content Strategist
Schbang
Delhi
09.2025 - 12.2025
- Developed content strategies that drove brand alignment and met business objectives.
- Conducted audience research and competitor analysis, identifying growth opportunities.
- Analyzed engagement and conversion data to refine strategies and optimize results.
- Created monthly content calendars based on performance metrics and campaign goals.
- Created strategic pitch decks and contributed to ideation for client acquisition and retention initiatives.
- Managed multiple accounts simultaneously, ensuring timely delivery and quality control.
Content Associate
TEMPLATOLIO
09.2024 - 08.2025
- Directed content strategy and execution for luxury hospitality brands, including Radisson, Leela Palace, Hilton, Ramada, and Ama Stays.
- Managed creation of website, social media, and marketing campaign content to ensure engagement.
- Spearheaded the development of newsletters, blog posts, and promotional materials to enhance customer retention.
- Managed social media accounts associated with the company's events portfolio.
Sales & Marketing Intern
TIMES OF INDIA (Bennett, Coleman & Co. Ltd.)
06.2023 - 08.2023
- Managed LinkedIn outreach, strengthening digital presence and improving audience engagement.
- Assisted in executing marketing campaigns that integrated traditional and digital strategies.
- Conducted market research to identify trends and insights for promotional content planning.
- Collaborated with sales team to understand client needs and support campaign execution.
- Gained experience using CRM tools like Salesforce ERP for tracking leads and campaign performance.
Education
(BBA) - Specialization Finance
Bennett University
Greater Noida01.2024
Skills
- Content Marketing Strategy
- SEO Optimization
- Campaign development
- Social Media Marketing
- Brand Positioning
- Market analysis
- Strategic Planning
- Microsoft Excel
- Microsoft PowerPoint
- Client Communication
Internship Projects
- Weber Shandwick | Content Strategy | (January-February 2026)
Worked on content strategy and brand communication for leading clients, including L&T and DLF Cyber Hub. Contributed to campaign ideation, content calendars, copy development, and cross-team coordination. Supported research, trend mapping, and performance insights to strengthen digital presence and engagement. - Brandmonkey | Social Media Marketing | (June–September 2024)
Handled complete social media management for multiple brands, including strategy planning, campaign execution, client coordination, and performance tracking. - Social Parindee | Social Media Marketing | (May–June 2024)
Managed social accounts for two clients, supported paid campaigns and local SEO efforts, and contributed to strategy execution and engagement growth. - Ferrous Coats Private Limited | Sales | (April–May 2024)
Assisted the sales team with lead management, client communication, and operational support to help achieve monthly targets.
Timeline
Content Strategist
Schbang
09.2025 - 12.2025
Content Associate
TEMPLATOLIO
09.2024 - 08.2025
Sales & Marketing Intern
TIMES OF INDIA (Bennett, Coleman & Co. Ltd.)
06.2023 - 08.2023
(BBA) - Specialization Finance
Bennett University