Aadil Bashir
Hyderabad
Summary
I am an experienced Digital Marketing Specialist with experience in managing DV360 Google Ads campaigns. I have a proven track record in achieving campaign objectives and a deep understanding of the digital marketing landscape. I am a strategic thinker with a creative flair and a passion for driving results. I am a team player who is able to work independently and thrive in a fast-paced environment.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Digital Media Senior Associate
Google Operation Centre
Hyderabad
10.2022 - Current
- Experience with programmatic advertising platforms, such as Google Display & Video 360 (DV360),Google Ads and CM360.
- Experience in troubleshooting ad creative issues,low spend or over spend, Audience issue,and location based restrictions (GDPR).
- Troubleshoot technical issues related to ad serving, tracking, and creative implementation, collaborating with internal teams and external vendors to resolve issues in a timely manner.
- Familiarity with audience targeting, segmentation, and Creation of new audiences.
- Knowledge of ad fraud prevention measures and tools, and experience in implementing fraud detection and prevention strategies.
- Certifications or training in ad operations, digital advertising platforms, (e.g., Google Ads certifications, DV360 Operations Certification).
- Foster strong relationships with external partners, such as ad networks, publishers, and technology providers, to optimize campaign performance and explore new opportunities.
- Collaborate with cross-functional teams, including marketing, creative, and analytics, to ensure seamless campaign execution and alignment with overall marketing strategies.
- Monitor campaign performance, analyze key metrics, and provide regular reports to internal stakeholders, highlighting insights and recommendations for optimization.
- DV360 reporting.
Process Associate
GENPACT
Hyderabad
07.2021 - 07.2022
- Manual Ad reviewer and policy implementation.
- Labeling creatives/Ads based on the policy violation
- Knowledge of ad fraud prevention measures and tools, and experience in implementing fraud detection and prevention strategies.
- Experience in troubleshooting ad creative issues, including resolving discrepancies, optimizing creative formats, and addressing ad-serving errors.
- Labeling location based creatives for violation.
Customer Care Representative
SYKES
Hyderabad
01.2020 - 07.2021
- Delivered fast, friendly and knowledgeable service for routine questions and service complaints.
- Interacted with customers to provide and process information in response to inquiries, concerns and requests about services and products.
- De-escalated customer issues with proven conflict mediation and problem-solving abilities.
- Maintained high satisfaction score by consistently resolving first-call issues.
- Recommended potential products or services after analyzing customer needs.
- Documented customer correspondence in CRM and Salesforce to track requests, problems and solutions.
Education
Master of Arts - International Relations
01.2017
Bachelor of Arts - Social Sciences
01.2014
Skills
- Strategic Planning
- Campaign Optimization
- Customer Targeting
- KPI Understanding
- Data Analytics
- Customer Service
- Keyword Analysis
- Creative Idea Development
- Account Management
- Campaign Management
- Operations Support
Languages
Urdu, KAshmeri
First Language
English
Proficient
C2
Certification
- The Fundamentals of Digital Marketing-The Google Digital Garage Issued Jan 2022
- Google Ads Essential Training-LinkedIn Issued May 2022
Timeline
Digital Media Senior Associate - Google Operation Centre
10.2022 - Current
Process Associate - GENPACT
07.2021 - 07.2022
Customer Care Representative - SYKES
01.2020 - 07.2021
IUST - Master of Arts, International Relations
GDC Boys - Bachelor of Arts, Social Sciences
- The Fundamentals of Digital Marketing-The Google Digital Garage Issued Jan 2022
- Google Ads Essential Training-LinkedIn Issued May 2022
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