Aadil Rangraz

Role: Leading management and expansion of the Fashion portfolio across all major E-commerce channels, with a data-driven focus on maximizing GMV growth and profitability.

• Spearheaded brand growth from inception to ₹60 Cr annual sales through strategic e-commerce and offline retail expansion, achieving consistent national and international presence.
• Managed end-to-end operations across Myntra, Flipkart, Ajio, Nykaa & Amazon, achieving a steady 25.8% MoM and 35% Mo2M growth through strong branding and channel optimization.
• Drove ₹2.8 Cr in annual ad revenue and managed monthly ad spends of ₹10–15 Lacs through effective Meta and in-app campaigns (Myntra, Flipkart & Ajio).
• Strengthened portfolio profitability by onboarding premium partners like IndoEra & Ishin, contributing 10% of total GMV on comapny's offline sales.
• Directed full-scale P&L management for online and offline business models, including V-Mart store chains.
• Launched and scaled private label brands (Sangaria, Devastri, Kalini, IndiePicks) across leading marketplaces.
• Built strong marketplace and merchant relationships through consistent communication and collaboration.
• Implemented data-led ad, pricing, and discount strategies to optimize conversions and improve profitability.
• Streamlined inventory management across own and marketplace warehouses to maximize yield and reduce dead stock.
• Championed internal workflow initiatives to accelerate team productivity and enhance operational efficiency.

• Streamlined communication between departments to enhance operational efficiency.
• Developed process documentation to standardize workflows and improve training materials.
• Analyzed workflow bottlenecks and proposed actionable solutions for improvement.
• Analyzed customer feedback and identified areas for improvement in the existing processes.
• Coordinated with suppliers and vendors to ensure timely delivery of materials needed for production.
• Provided leadership in the development of process mapping techniques to optimize performance outcomes.