Aadish Kadam
Marketing Manager
Paris
Summary
Results-driven Marketing Manager who develops and implements successful marketing plans and brand strategies. Utilizes customer insights to develop creative strategies that drive customer loyalty and brand recognition. Strategic brand management professional with talent for leveraging industry and market trend knowledge to create innovative development plans. Proven history of building key partnerships and rapport with customers. Excels in problem-solving and account support to enable strong results in marketing strategy execution.
Overview
5
5
years of professional experience
5
5
Languages
Work History
Assistant Brand Manager
L'Oréal
Clichy
01.2023 - 06.2023
- Proposed, monitored and coordinated marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences across each country in the zone.
- Mobilized and collaborated with other departments (sales, logistic, education, legal, etc. ) and partner agencies to meet the requirements on marketing and retail activities.
- Regularly coordinated assets and information from the brand teams to zone agencies and countries (media and PR).
- Provided detailed feedback reports on marketing activities of the zone.
- Adapted the communication material (imagery, digital, point of sale) in line with zone needs and brand recommendations.
Assistant Omnichannel Manager
Estée Lauder companies
Levallois
01.2022 - 07.2022
- Analyzed and reported regularly on key metrics (using several software including multiple BI tools, Google analytics, microsoft suite, Radius8, Oncehub, etc) for all omnichannel capabilities deployed in the region.
- Conducted competitive analysis with other brands in the same industry to learn and implement new practices.
- Coordinated with all brand-market instances in the region regarding their KPIs and best practices for low performers. This included conducting regular workshops to monitor monthly performance of various promotional campaigns and customer activations.
- Organized challenges within the region to improve on key metrics between affiliates and at store-level as well.
- Piloted new capabilities in the region and tracked progress throughout and post the go-live phase. Aided in creating guidelines and playbooks for implementation and continuous monitoring of the various capabilities.
- Regularly monitored the customer flows on brand.coms and retailer.coms in order to ensure proper implementation of brand strategy and coordinated with brand and technical teams in case of issues.
- Collaborated with cross functional teams to bring about implementation of cross channel projects.Presented to teams and VPs regarding omni performance in the region and roadmaps for the coming years.
CEO
Travonova
Bangalore
06.2019 - 04.2021
- I was responsible for understanding the needs of various vendors in the sector through feedback and addressing their issues through our platform by promoting them and their services.
- The entire go-to market strategy of the firm was being changed regularly to better align with market demands. To perform market analysis, I conducted targeted market surveys to understand the wants of potential clients and market readiness of offerings.
- For digital marketing and increasing visibility, I worked on web development and sales integration using growth hacking and no-code tools.
Business Development Manager
Pragati Limited
Bangalore
04.2018 - 08.2020
- I conducted market research to identify business opportunities and customer relationship management strategies for 7 clients which helped the company enter 3 new markets and develop strong ties with international customers.
- Organized exhibitions and other events to generate potential leads. This included complete preparation, logistics and execution of the events.
- Developed supply chains to speed up the development process and increase revenue through brand recognition in the market. This involved international brand partnerships, vendor development, among others. I was responsible for the general strategy of the firm while entering any new market and sector.
- To improve productivity, I developed SOPs to organize and harmonize the company's activities, saving 30% of the company's man power time. I also created weekly and monthly summaries, to track progress of projects.
- The firm was quite large which required me to collaborate and coordinate with multiple teams to execute projects which were unprecedented. This meant working simultaneously with technical and managerial staff to ensure it fit well into the business strategy overall, all while leading the development team myself.
Education
MIM - Marketing
Essec Business School
Cergy, FranceBachelor's of Technology - Mechanical Engineering
PES University
Bangalore, IndiaSkills
Software tools - Microsoft Excel, Word and PowerPoint, Adobe Photoshop, Lightroom and Premiere Proundefined
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Marathi
Bilingual or Proficient (C2)
French
Elementary (A2)
Timeline
Assistant Brand Manager
L'Oréal
01.2023 - 06.2023
Assistant Omnichannel Manager
Estée Lauder companies
01.2022 - 07.2022
CEO
Travonova
06.2019 - 04.2021
Business Development Manager
Pragati Limited
04.2018 - 08.2020
MIM - Marketing
Essec Business School
Bachelor's of Technology - Mechanical Engineering
PES University
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