Aaditya V
Senior Campaign Manager
Mysuru
Summary
Senior Manager with a proven track record at Initiative Media, excelling in campaign management and performance tracking. Adept at optimizing creative assets and enhancing client communication, I thrive under pressure while ensuring quality assurance. My expertise in digital marketing drives successful outcomes, consistently aligning with client KPIs.
Overview
8
8
years of professional experience
3
3
years of post-secondary education
4
4
Certifications
3
3
Languages
Work History
Senior Manager
Initiative Media, Interpublic Group of Companies
04.2024 - Current
- Managed Tier 1 publisher campaigns to ensure timely execution of creative assets each month.
- Tracked monthly creative assets, ensuring alignment with campaign schedules.
- Generated tags in Campaign Manager and coordinated asset sharing with publishers to optimize performance.
- Developed monthly reports to monitor campaign KPIs against benchmarks.
- Learned LinkedIn campaign setups and assisted teammates during peak workload periods.
- Oversaw client billing by preparing estimates for monthly campaign expenditures.
Campaign Manager
iSOCRATES Madtech Pvt Ltd.
12.2022 - 12.2023
- Implemented and monitored all aspects of online ad campaigns.
- Created campaign strategies, including ad lines and uploaded creatives.
- Managed daily campaign operations, including tracking, reporting, and troubleshooting.
- Provided clients with daily delivery data and actionable insights.
- Maintained regular client communication through emails, chats, and calls.
- Conducted pre-QA and post-QA assessments of advertisements.
- Ensured team quality and productivity through effective oversight.
Process Specialist Programmatic
Paragon digital services pvt ltd.
04.2021 - 08.2022
- Facilitated DV360 campaign setup for team efficiency.
- Developed screenshot decks to enhance campaign clarity.
- Monitored campaigns daily to ensure timely deliveries.
- Provided support to team members regarding campaign setup inquiries.
- Delivered insights on campaign pacing and performance metrics.
Analyst
Annalect India Pvt Ltd.
01.2020 - 04.2021
- Configured campaigns using DCM tool for effective tracking and management.
- Conducted quality analysis to ensure accurate ad placements.
- Reported campaign performance metrics to clients for optimization strategies.
Ad-Operation Executive
Genisys Sytem Information Pvt Ltd.
08.2017 - 12.2019
- Responsible for implementing, Monitoring and enhancing all elements of the online Ad campaigns.
- Creating campaign, Followed by creating ad lines and uploading the creatives to the ad lines.
- Daily campaign management includes of tracking, reporting and troubleshooting of campaigns.
- Checking the day to day delivery and providing the clients with respective data and insights.
- Regular communication with clients through emails, chats and calls.
- Performing Pre-QA and Post QA of advertisements.
- Responsible for team's quality and productivity.
Education
B.COM - Commerce
Sarada Vilas Degree College
07.2014 - 07.2017
Skills
- Communication skills
- Ability to work under pressure
- Team collaboration
- Computer proficiency
- Digital marketing
- Campaign management
- Performance tracking
- Client communication
- Creative asset management
- Quality assurance
Certification
Ad-Operation Executive, 08/01/17, 12/24/19
Interests
Bike Riding
Playing Badminton
Exploring new places
Personal Information
Date of Birth: 09/04/95
Timeline
Senior Manager
Initiative Media, Interpublic Group of Companies
04.2024 - Current
Campaign Manager
iSOCRATES Madtech Pvt Ltd.
12.2022 - 12.2023
Process Specialist Programmatic
Paragon digital services pvt ltd.
04.2021 - 08.2022
Analyst
Annalect India Pvt Ltd.
01.2020 - 04.2021
Ad-Operation Executive
Genisys Sytem Information Pvt Ltd.
08.2017 - 12.2019
B.COM - Commerce
Sarada Vilas Degree College
07.2014 - 07.2017
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