Aadya Sharma
Jalandhar
Summary
Dedicated Content Strategist with 2+ years of proven expertise in crafting compelling, emotionally resonant content that drives meaningful connections and delivers tangible results. Implements proven copywriting frameworks like AIDA, PAS, and FAB to create high-converting narratives. Achieves measurable outcomes, including a 144% increase in organic traffic and 95% boost in user engagement. Excels in transforming complex ideas into relatable stories across various platforms. Committed to creating content that informs, inspires, and motivates action, fostering lasting relationships between brands and their audiences in the ever-changing content landscape.
Overview
4
4
years of professional experience
Work History
Content Strategist & Writer
MyAnatomy Integration
Bengaluru
11.2022 - Current
- Spearheaded comprehensive content strategies, resulting in a 150% increase in organic website traffic and a 75% boost in user engagement.
- Managed multi-platform editorial calendars, ensuring consistent content delivery across various digital channels.
- Produced SEO-optimized content, elevating the company's search engine rankings for key industry terms.
- Authored press releases published in prestigious outlets, including ETHRWorld from The Economic Times, EIN Presswire, BW Businessworld, and many more, enhancing the company's media presence.
- Single-handedly managed content planning and marketing for ITTL (India Tech Talent League) event series across four major Indian cities- Bengaluru, Pune, Hyderabad and Delhi.
- Developed and executed cross-platform social media strategies, growing following by 144%, and improving engagement rates by 95%.
- Collaborated on email marketing campaigns, increasing open rates by 25% and click-through rates by 15%.
- Conducted market research and competitor analysis, identifying content gaps, and creating innovative formats.
- Implemented A/B testing strategies, improving click-through rates on key landing pages by 35%.
- Performed content audits and optimization, resulting in a 45% increase in content performance metrics.
Freelance Content Writer
Self
Jalandhar
01.2022 - 10.2022
- Deliver high-impact, strategically crafted content across diverse high-value niches, including EdTech, Health & Wellness, Real Estate, B2B SaaS, Blockchain Technology, and Medical sectors.
- Consistently exceed client expectations by delivering meticulously researched, SEO-optimized content that drives significant increases in organic traffic and user engagement.
- Leverage industry-specific expertise to transform complex concepts into accessible, engaging narratives that resonate with target audiences and drive conversions.
- Implement data-driven content strategies, resulting in measurable improvements in key performance metrics across various platforms and industries.
- Cultivate long-term client relationships through exceptional quality, reliability, and adaptability to diverse industry needs and content requirements.
Research Intern
ISERDIndia - Intellectual's Society for Entrepreneurship and Research Development
Mumbai
07.2020 - 10.2020
- Conducted in-depth research on China's investment in Indian Pharmaceutical and Ayurveda sectors.
- Analyzed data on India's import trends of Chinese-made medicinal products.
- Created data visualizations and presentations to effectively communicate research findings.
- Designed promotional materials for International Trade and IPR Conference 2020.
- Managed social media content for organizational LinkedIn and Instagram accounts.
Education
Bachelor of Pharmacy -
Lovely Professional University
Phagwara, Punjab07-2021
Skills
- Content Strategy
- SEO Optimization
- Copywriting
- Social Media Management
- Email Marketing
- Market Research
- Data Analysis
- A/B Testing
- Video Content Creation
- Press Release Writing
- Event Planning
- Project Management
- Multi-Platform Content Development
- Editorial Calendar Management
- Microsoft Office Suite
- Canva
- Figma
Languages
Hindi
First Language
English
Proficient (C2)
C2
Accomplishments
Received a letter of appreciation in March 2024 from company leadership, acknowledging:
- Exceptional professionalism and tireless work ethic in managing multiple tasks.
- Creative ideas that significantly enhanced social media engagement.
- Outstanding support and contributions to the success of the ITTL event series.
Affiliations
Volunteer - Animal Saviors
• Provide daily care and nutrition to diverse animal species, ensuring their health and well-being
• Assist in rehabilitating traumatized animals through patient, empathetic interactions
• Lead community outreach initiatives to promote animal adoption and responsible pet ownership
• Support rescue operations and maintain hygienic living spaces for animals
• Contribute to volunteer training and coordination efforts
• Maintain accurate records of animal care activities and adoption processes
Timeline
Content Strategist & Writer
MyAnatomy Integration
11.2022 - Current
Freelance Content Writer
Self
01.2022 - 10.2022
Research Intern
ISERDIndia - Intellectual's Society for Entrepreneurship and Research Development
07.2020 - 10.2020
Bachelor of Pharmacy -
Lovely Professional University
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