Summary
Overview
Work History
Education
Skills
ADDITIONAL ACHIEVEMENTS
Timeline
Generic
Aafreen Fatima Khan

Aafreen Fatima Khan

Greater Noida

Summary

Dynamic Creative Content Strategist and Sales Growth Leader with over 5 years of experience in scaling revenue, building brand identity, and driving social media engagement for travel, lifestyle, and consumer brands. Known for blending business acumen with compelling storytelling, creating campaigns that achieve double-digit sales growth, while delivering viral content and high engagement rates. Adept at being both behind and in front of the camera, connecting authentically with audiences to convert them into loyal customers.

Overview

6
6
years of professional experience

Work History

Sales Head & Social Media Manager

CAPTURE A TRIP
Faridabad
02.2023 - 08.2023
  • Increased sales by 17% while managing social media, with an 8% engagement rise.
  • Produced four viral Instagram posts, reaching over 1 million views.
  • Designed fun, informative campaigns to drive organic leads, and strengthen brand trust.
  • Balanced P&L responsibilities with influencer collaborations to boost bookings.
  • Built and maintained corporate image, brand and identity.
  • Led social media and Sales training sessions for staff to enhance their understanding of best practices and brand voice consistency.
  • Monitored social media trends and leveraged insights to optimize content strategy and improve audience engagement.

Digital Content Manager

Justwravel
Noida
02.2021 - 01.2023
  • Developed engaging digital travel-related content for social media channels.
  • Collaborated with graphic designers to create visually appealing multimedia assets.
  • Analyzed audience engagement data to refine content strategies and improve reach.
  • Managed content schedules to ensure timely publication across various platforms.
  • Coordinated with cross-functional teams to align messaging and branding efforts.
  • Managed Instagram growth from 59K to 100K followers.
  • Executed Brand collaborations with Yoga Bar, Zingbus, PeeSafe, and GoStops.

Deputy Sales Manager

Justwravel
Noida
03.2022 - 01.2023
  • Delivered 25% higher sales than the previous year; 'Best Performer of the Quarter, Q1, and Q2.'
  • Led a team in achieving multi-product targets across seasons.
  • Developed quarterly sales and marketing plans for FY 2022–2023.
  • Led sales team to develop innovative promotional strategies for travel packages.
  • Collaborated with marketing to enhance brand presence and attract new customers.

Assistant Sales Manager

Justwravel
Noida
02.2021 - 03.2022
  • Generated ₹1.3 Cr in revenue with a 22% conversion rate from just four products.
  • Assisted in developing sales strategies for travel packages and services.
  • Collaborated with team members to ensure smooth customer interactions and support.
  • Trained new sales associates on product knowledge and customer service techniques.
  • Created content for sales campaigns, and launched premium travel products.

Business Development Associate

VEDANTU
11.2020 - 01.2021
  • Converted 18% of organic leads and 6% of cold calls into enrollments.
  • Integrated digital campaigns to support student recruitment.

Sales Executive And Tour Leader

WanderOn
Noida
03.2019 - 11.2020
  • Onboarded Bollywood celebrities for Instagram Lives, driving lockdown engagement.
  • Developed travel packages tailored to client preferences and budgets.
  • Provided expert advice on destinations, accommodations, and travel logistics.
  • Managed client inquiries through phone, email, and in-person consultations.
  • Led diverse groups on guided tours, ensuring safety and engagement.

Creative Head & Content Manager |

Travel Chapes
Noida
09.2023 - Current
  • Crafted brand identity, logo, and storytelling position “Chapes” as a symbol of exploration.
  • Boosted engagement by producing niche-specific, trending content that blends creativity with information.
  • Coordinated with video editors and graphic designers for high-quality visuals and reels.
  • Appeared on camera to deliver relatable, trust-building videos, fostering an organic audience connection.
  • Managed design projects from ideation to execution, ensuring timely delivery.
  • Supervised junior designers, providing guidance and feedback on their work.
  • Coached and mentored junior members in the creative department.
  • Monitored current trends in advertising and design industry to keep up with the latest developments.
  • Supervised graphic designers, copywriters, photographers and other creatives on daily tasks.

Content Creator and Social Media Influencer

Self
Noida
06.2020 - Current
  • Lifestyle, fashion, and travel content creator with 40K+ Instagram followers.
  • Collaborated with Lakmé, Dove, Dyson, Swiggy, Love Beauty and Planet, Plum, and many more.
  • Promoted small businesses, hotels, restaurants, and salons across Delhi NCR, and travel destinations.
  • Produced sponsored content and destination showcases, maintaining authentic audience trust.
  • Delivered multiple viral reels, exceeding 1M views, with measurable ROI for brands.
  • Created engaging content for diverse social media platforms to increase audience interaction.
  • Engaged with followers to build community and foster relationships across digital channels.

Education

MBA - Tourism And Hospitality Management

Jamia Millia Islamia
New Delhi
01-2020

Bachelor of Arts - English (Hons.)

Aligarh Muslim University
Aligarh
01-2018

Skills

  • Brand identity
  • Content strategy
  • Visual storytelling
  • Social media management
  • Influencer collaboration
  • Mentorship and coaching
  • Social media strategy
  • Sales expertise
  • Verbal and written communication
  • Sales team training
  • Pipeline management
  • Direct sales

ADDITIONAL ACHIEVEMENTS

  • Senior Cultural Proctor, AMU (2017–18); organized Filmsaaz student film festival and celebrity onboarding
  • Managed large-scale university events with Boman Irani, Swara Bhaskar, and Zeeshan Ayyub as guests
  • Winner of multiple inter-school, university competitions in oration, dance, and theatre

Timeline

Creative Head & Content Manager |

Travel Chapes
09.2023 - Current

Sales Head & Social Media Manager

CAPTURE A TRIP
02.2023 - 08.2023

Deputy Sales Manager

Justwravel
03.2022 - 01.2023

Digital Content Manager

Justwravel
02.2021 - 01.2023

Assistant Sales Manager

Justwravel
02.2021 - 03.2022

Business Development Associate

VEDANTU
11.2020 - 01.2021

Content Creator and Social Media Influencer

Self
06.2020 - Current

Sales Executive And Tour Leader

WanderOn
03.2019 - 11.2020

MBA - Tourism And Hospitality Management

Jamia Millia Islamia

Bachelor of Arts - English (Hons.)

Aligarh Muslim University
Aafreen Fatima Khan