Aaina Maini
Chicago
Summary
Analytical professional with technical knowledge and critical thinking skills to thrive in data-driven environments. Tackles challenges with positivity and drive to overcome. Works great alone or with others and consistently exceeds expectations.
Overview
5
5
years of professional experience
Work History
Sr. Marketing Analyst
Alation Inc
02.2023 - Current
- Prepared detailed reports on the effectiveness of marketing campaigns and channels, enabling more informed decision-making, and optimizing marketing investments
- Partnered with data and business teams to create dashboards and reports in SFDC, Tableau, and Clari, using single-touch and multi-touch attribution models to measure funnel performance
- Successfully implemented the Adobe Marketo Measure (Bizible) instance that allowed for a closer look at the buyer journey.
- Leveraged marketing data to forecast marketing campaign success and sales trends
- Facilitated workshops to define and refine project scopes, translating complex data into actionable insights for cross-functional teams
- Crafted and documented comprehensive data metrics and business rules, significantly enhancing report accuracy and reliability.
- Provided support to the Marketing Operations team by serving as the POC, and boosting their productivity by 20% in managing production issues
- Co-owned and maintained SFDC marketing objects - Lead, Contact, Campaign and Campaign Members, Activities
- Presented findings to management and executive leadership and fielded questions to help refine strategies
Customer Success Ops Analyst
Alation Inc
03.2022 - 01.2023
- Developed and optimized customer success dashboards in tools like Tableau and Salesforce, capturing and visualizing key metrics to enhance visibility into customer health, retention, and engagement
- Automated reporting processes for customer success metrics, reducing manual workload by over 30% and enabling faster, data-driven decision-making
- Partnered with cross-functional teams, including Product Management and Marketing, to ensure alignment on customer-facing requirements, resulting in a 20% improvement in customer satisfaction scores
- Conducted data-driven research to identify trends in customer behavior and engagement, providing actionable insights to executives that informed strategic adjustments and improved customer retention
- Supported Customer Success leadership in designing and implementing a scalable knowledge management system, improving resource accessibility by 40% for Professional Services and Support teams
Business Analyst
Simplify Healthcare
01.2020 - 02.2022
- Worked within the Product Development and Implementation team for commercial healthcare providers.
- Mapped and documented interfaces between legacy and new systems.
- Created, analyzed, and validated detailed functional specifications, and implemented detailed process flows and user stories to document system requirements and design solutions.
- Delivered elements of systems design, including data migration rules, business rules, wireframes, or other detailed deliverables.
- Designed test plans, scenarios, scripts, cases, and results matrices to validate system functionality
- Delivered timely support by tracking issues and communicating resolutions to end users
Volunteer
Science of Spirituality
- Ensured proper setup and maintenance of audio-visual equipment for events, including projectors, microphones, and speakers.
- Operated video switchers, cameras, monitors, digital recorders and other AV equipment during live events.
- Gathered, arranged and analyzed marketing data.
- Developed and implemented multi-channel digital marketing strategies.
Education
Bachelor's - Computer Science Engineering
SRMIST
India05.2018
Master's - Business Analytics
University of Illinois
ChicagoSkills
- Excel and SQL
- Strategy - Marketing/CustomerSuccess/Product
- Data Validation
- KPI analysis and ROI assessment
- Reporting and Presentation
- JIRA/DevOps
- UAT and Documentation
- Additional Tools - Marketo, Alation, Adobe Marketo Measure (Bizible)
Projects
- Pricing and Demand Forecast Model: The Gage Hospitality Group, Performed exploratory analysis to understand the implications from various types of data.Used multinomial choice model to develop a special algorithm that can be used by the Gage group to understand their pricing and demand relationship for every season. Developed this model using python that resulted in an increased revenue share of upto 25%
- GMO Analysis: Analyzed the results of GMO in India using classification algorithms and cross validation for the best feature selection. Carried analysis in R (R-shiny) and python using unstructured data sets from Food Security Authority- India, Canada. Published the results as a research paper https://acadpubl.eu/hub/2018-118-22/articles/22a/41.pdf
Timeline
Sr. Marketing Analyst
Alation Inc
02.2023 - Current
Customer Success Ops Analyst
Alation Inc
03.2022 - 01.2023
Business Analyst
Simplify Healthcare
01.2020 - 02.2022
Volunteer
Science of Spirituality
Bachelor's - Computer Science Engineering
SRMIST
Master's - Business Analytics
University of Illinois
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