Aaisha Khan
Mumbai
Summary
Marketing Manager with a strong record in developing strategic marketing plans that enhance visibility and drive revenue growth. Expertise in leading teams and managing projects, leveraging creativity and market trend analysis. Achieved increased market share by aligning marketing strategies with customer needs. Proven success in elevating brand recognition through innovative campaigns and effective communication.
Overview
17
17
years of professional experience
1
1
Certification
Work History
Marketing Manager (All India)
CooperVision
Mumbai
05.2022 - 10.2025
- Spearheaded product launches, executing end-to-end strategies for Aspire contact lens in India.
- Directed marketing budgets, optimizing A&P, OPEX, and CAPEX allocations across the department.
- Accelerated digital campaigns from initial planning to comprehensive ROI analysis.
- Managed core marketing activities, integrating ATL and BTL with retail stores and practitioners.
- Collaborated with agencies to design POS materials, enhancing market presence.
- Led private label initiatives for Lenskart and Vision Express, focusing on selection and branding.
- Streamlined brand requirements for both online and offline platforms.
- Coordinated in-store conferences, ensuring alignment of product and communication messages.
Senior Product Manager Marketing- International Markets
Vision Rx Lab Pvt Ltd
Kolkata
04.2021 - 05.2022
- Oversaw USA and Canada operations for premium eyewear brand NOVA.
- Executed brand launch strategies and market development initiatives in new regions.
- Developed customized product support materials for premium customer pitching.
- Designed product communication and training programs for export markets.
- Coordinated brand launches at international trade fairs, including SILMO and Vision Expo.
- Created optical stall designs and prepared product materials for effective communication.
Business Manager / Professional Service Manager
Cooper Vision India
Mumbai
02.2018 - 03.2021
- Promoted from Business Manager to All India Professional Service Manager in 2020.
- Developed and executed training and communication strategies for all contact lens brands.
- Led communication efforts for new brand launches, including Aspire on digital platforms.
- Successfully launched Aspire through online platforms and industry seminars.
- Implemented digital learning training programs tailored for Indian market needs.
Brand Manager Marketing
Harmony Distributers Pvt Ltd
Mumbai
08.2017 - 01.2018
- Brand development for modern trade businesses, such as Shoppers Stop, Lifestyle, Pantaloons, and Central, all over India for sunglasses from the Safilo Group, including Polaroid, Carrera, Jimmy Choo, Hugo Boss, and Marc Jacobs.
- Successfully launched five brands with over 150 stores across India in the modern trade business.
- POSM, communication of staff, retail placements of the stocks, and order sheet handling.
- Worked closely with the brand for the on-floor requirements of the sales team, and collaborated with the brand for prominent space and promotions in modern trade stores.
Varilux Product Consultant / Assistant Manager / Territory Sales Manager
Essilor India Pvt Ltd
Mumbai
12.2011 - 08.2017
- Joined as a Varilux Product Consultant, then promoted to Assistant manager and Territory sales manager for the Varilux brand of lenses.
- Major role of handling sales in volume for the given territory.
- Training with ophthalmologists/ Opticians and distributors in full West India.
- Conduct product presentations and training.
- Assist retailers on business development programs.
- Visiting the stores for any assistance in consumer complaints.
- Regular visits to the retail stores for brand push.
Professional Sales Representative
Johnson N Johnson Vision Care
Mumbai
01.2011 - 11.2011
- Responsible for individual sales targets for the assigned territory.
- Handling B2B clients' sales and marketing needs.
- Identifying gaps responsible for the brand movement in the outlet.
- Individual sales calls and visits are to be fulfilled.
Optometrist
Vijay Opticians
Mumbai
03.2009 - 12.2010
- Managed store operations for sales of frames, contact lenses, and sunglasses.
- Conducted eye tests and prescribed glasses and contact lenses.
- Recommended suitable eyeglasses and contact lenses to patients based on individual needs.
Education
Specialization - Digital Marketing
DMI Institute
London09-2025
MBA - Marketing Management
ICFAI Institute
Sikkim11-2014
BSE - Optometry
Aditya Jyot Eye Institute
Mumbai01.2009
12th - Science
Thakur College
Mumbai01.2005
Skills
- Microsoft Excel, Word, PowerPoint
- P&L management
- Data analysis
- Campaign management
- Strategic planning
- Product strategy
- Project management
- Brand management
- Marketing analytics
Personal Information
- Age: 37
- Date of Birth: 03/31/88
- Marital Status: Married
Languages
English
First Language
Hindi
Proficient (C2)
C2
Affiliations
- Reading
Certification
- HubSpot Academy
- Google Digital Garage
References
References available upon request.
Timeline
Marketing Manager (All India)
CooperVision
05.2022 - 10.2025
Senior Product Manager Marketing- International Markets
Vision Rx Lab Pvt Ltd
04.2021 - 05.2022
Business Manager / Professional Service Manager
Cooper Vision India
02.2018 - 03.2021
Brand Manager Marketing
Harmony Distributers Pvt Ltd
08.2017 - 01.2018
Varilux Product Consultant / Assistant Manager / Territory Sales Manager
Essilor India Pvt Ltd
12.2011 - 08.2017
Professional Sales Representative
Johnson N Johnson Vision Care
01.2011 - 11.2011
Optometrist
Vijay Opticians
03.2009 - 12.2010
Specialization - Digital Marketing
DMI Institute
MBA - Marketing Management
ICFAI Institute
BSE - Optometry
Aditya Jyot Eye Institute
12th - Science
Thakur College