Aakanksha Arora

Ø Identifying the target audience and optimizing paid campaigns across diverse social platforms is essential for maximizing impact.

Ø Strategically developed and executed initiatives to enhance online presence across multiple platforms.

Ø Utilizing marketing automation tools such as Salesforce and Pardot.

Ø Coordinated with internal stakeholders to address their requirements.

Ø Managed external vendors and agencies to oversee critical projects.

Ø Leveraging tools like Google Analytics, Ads manager, and google ads to run successful campaigns.

Ø Led the planning and execution of educational and sales webinars to drive lead generation.

Ø Analyzing campaign reports on a daily, monthly, and annual basis. Leverage data and insights to guide marketing strategies.

Ø Created objective-oriented digital content to drive engagement and conversions.

Ø Strategized, planned, and developed paid digital marketing campaigns across Facebook, Adwords & Instagram. Involved in campaign optimization, budgeting, and targeting strategies.

Ø Developed and executed digital acquisition campaigns in line with national marketing plans.

Ø Oversee online marketing efforts, including SEO, SEM, social media, email marketing, and other digital initiatives.

Ø Optimized landing pages, and lead generation campaigns for better online conversions.

Ø Collaborated with partner agencies, and the in-house creative team for strong execution of marketing plans.

Ø Conduct market research to understand customer needs, industry trends, and competitor activities

Built a network of influencers and brand advocates

Ø Single-handedly designed and implemented social media strategy and tactics across Facebook, Instagram, and Twitter for the brand Cover Story and Ancestry.

Ø Managed digital media agency for creating effective digital video ads, display marketing and carousel ads. Managed budgeting, targeting, and bidding.

Ø Creating & managing content delivery across all social media platforms. collaborating with Design, Product & procurement teams for optimal reach.

Ø Worked on performance tools i.e Google Analytics to monitor website performance & weekly reporting.

Ø Collaborated with the right mix of influencers and bloggers incoherent with the brand personality.

Ø Managing Paid campaigns on Facebook and Google Adwords.

Ø Optimizing for A/B testing.

Ø Initiated and strategized towards Pinterest marketing for building organic website traffic (SEV)

Ø Lead generation collaborated with various referral marketing sites to build better brand awareness.

Ø Managed company-owned store, responsible for target achievement.

Ø Marketing and Promotion brand activation

Ø Consumer Engagement programs

Ø Deep-dived into the competitor insights and numbers, monthly reporting on sales analysis to adopt better brand promotion tactics.