Aakanksha Shriya

Company Overview: Influencer Management

• Spearheading end-to-end Influencer Marketing campaigns across Instagram, YouTube, and Telegram, ensuring seamless execution and measurable impact.
• Strategizing for brands to achieve optimal ROI through influencer outreach, media planning, engagement tracking, and comprehensive campaign reporting.
• Managing direct brand relationships and securing RO deals for sustained month-on-month campaigns.
• Handling an average RO/PO of ₹22 lakh, with a maximum budget of ₹1.2 crore for Oppo Mobile in a single month.
• Overseeing account management for renowned brands like Coca-Cola, Organic India, Hamdard, Oppo, Joyalukkas, Shell Engine Oils, Set Wet, John Players, Duolingo, GSK Pharma, Volkswagen, Twelfthman, and McVitie’s.
• Proficient in leveraging creator management platforms like ‘QORUZ’ for campaign execution and influencer collaborations.
• Developing innovative campaign strategies, including slogans, hashtags, taglines, and trending music recommendations, to enhance audience engagement and brand reach.
• Creating and refining scripts/storyboards tailored for influencers across various platforms to maximize target audience engagement.
• Analyzing campaign performance metrics, including views, engagement, interactions, and conversions, to evaluate ROI and optimize future strategies.
• Conducting in-depth competitive analysis on industry trends, competitor campaigns, and content strategies to refine marketing initiatives.

• Company Overview: Influencer Management | Client Service
• Develop and execute influencer marketing strategies, identify creative campaigns and build relationships with prominent influencers and thought leaders
• Negotiating with the Influencers & building strong relationships with social media influencers through regular communication
• Planning and selecting right influencers for client campaigns & ensuring timely deliverables for all campaigns
• Done Influencer outreach for Beauty & Fashion Campaign, Gaming Campaign, Food Campaign, Education Campaign & more
• Influencer Management | Client Service

• Develop and execute influencer marketing strategies and creative campaigns also identify and build relationships with prominent influencers and thought leaders
• Develop content ideas and write and curate content

• Responsible for leading the affiliates with an optimum strategy for picking the best revenue generating campaigns & explaining the best inventory to be utilized for the perfect result
• Developing and implementing monthly marketing plan for affiliates

• Company Overview: Retail Branch Banking/Loan Department
• Performed all the duties of a Vault Custodian
• Disbursement of Loan and aiding in settlements
• Performed account check, verification of CASA and Auction of Gold
• Performed fortnightly check of gold stock, stationery and maintenance of records getting it aligned with audit and compliance
• Cross selling of bank products which includes CASA, Insurance, Retail Assets (Personal Loan, Auto Loan, Gold Loan, SIP/MF, Credit Cards etc.)
• Retail Branch Banking/Loan Department