Summary
Overview
Work History
Education
Skills
Certification
Projects
INTERNSHIPS
Timeline
AAKARSH RAJ

AAKARSH RAJ

Hyderabad

Summary

Campaign Manager with extensive experience at Aayushee Media Consultancy, successfully leading over 30 advertising campaigns. Proficient in data analysis and process optimization, resulting in substantial cost reductions and improved client retention rates. Knowledgeable in ERP systems, with a strong ability to drive results in high-pressure environments through effective leadership and collaboration. Previous experience includes roles at Amazon and Genpact, contributing to a diverse skill set.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Campaign Manager

Aayushee Media Consultancy
Patna
03.2025 - Current
  • Led over 30 advertising campaigns across print, radio, and TV, managing media budgets exceeding ₹1.2 crore while achieving 20% cost savings through strategic placements.
  • Coordinated campaign execution with creative and media teams, decreasing turnaround time by 15% and ensuring timely ad delivery.
  • Analyzed campaign performance to optimize strategies, resulting in 35% improvement in client retention and 60% increase in footfall for key clients.

Transportation Specialist

Amazon
Hyderabad
08.2024 - 02.2025
  • Analyzed operational data, uncovering cost-saving opportunities that improved efficiency by 13 percent across transportation processes.
  • Implemented advanced tracking systems to enhance shipment monitoring and ensure on-time delivery.
  • Collaborated with international teams to develop supply-chain optimizations, improving overall cost management.
  • Audited carrier performance, maintaining a 39.9 percent cost-to-company ratio while identifying further reduction areas.
  • Managed end-to-end logistics for offshore clients in North America and Canada, achieving 97 percent on-time delivery.

Senior Associate

GENPACT India Private Limited
Hyderabad
06.2022 - 01.2024
  • – Collaborated with Italian clients to resolve accounts payable issues, leveraging SQL, Power BI and Oracle ERP to streamline ticket resolution.
  • – Supported billing, KPI tracking and cash management modules, ensuring seamless financial operations and client satisfaction.
  • – Optimized SQL scripts, reducing ticket volumes by 39 % and improving operational efficiency.

Education

Master of Business Administration - Finance

Symbiosis Institute of Business Management, Hyderabad, India
05.2022

Bachelor of Arts - Economics

Fergusson College, Pune, India
04.2020

Some College (No Degree) - Product Management

Airtribe, Online

Skills

  • Financial analysis and reporting
  • Scrum Master
  • Data analysis and visualization
  • Supply chain optimization
  • Product Management
  • ERP systems expertise
  • Cash management and billing
  • SQL proficiency
  • Power BI expertise
  • Tableau skills
  • Microsoft Excel proficiency
  • AI tools utilization
  • Leadership capabilities
  • Team collaboration skills
  • Problem-solving abilities
  • Effective communication
  • Process improvement strategies

Certification

  • Financial Markets – Yale University
  • Applied Finance – Master Union
  • Complete Investment Banking Course
  • Google Project Management Professional Certificate

Projects

Drop-Shipping Business – Online, – Managed an e-commerce drop-shipping business focused on product sourcing, digital marketing and customer service., – Leveraged Google Ads and Facebook Ads to drive traffic and improve conversion rates.

INTERNSHIPS

  • Federal Bank – Kolkata, India
  • Credit Analyst Intern | May 2021 – Jul 2021
  • – Developed process documentation for MSME loan applications, improving efficiency by 15 %.
  • – Assisted Senior Manager Sudipto Das in optimizing loan workflows and documentation accuracy.
  • Rajat Intermediary Pvt. Ltd. – Patna, India
  • Equity Research Intern | May 2021 – Jun 2021
  • – Conducted equity research and financial modeling to support Angel Broking Ltd. with company projections and investment insights.
  • – Identified financial trends and provided recommendations, contributing to a 10 % increase in the firm’s customer base.

Timeline

Campaign Manager - Aayushee Media Consultancy
03.2025 - Current
Transportation Specialist - Amazon
08.2024 - 02.2025
Senior Associate - GENPACT India Private Limited
06.2022 - 01.2024
Symbiosis Institute of Business Management - Master of Business Administration, Finance
Fergusson College - Bachelor of Arts, Economics
Airtribe - Some College (No Degree), Product Management

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