Summary
Overview
Work History
Education
Skills
Accomplishments
Projects
Timeline
Generic

Aakarsh Verma

Bengaluru,KA

Summary

Advertising Sales & Marketing Manager (5 years) equipped with broad experience in B2B sales & marketing, ecommerce, digital ad sales and OOH (Out of home media)-Airport sales management. Excellent leadership skills and multi-tasking strengths. Demonstrated ability to improve sales pipeline,increase client base and generate maximum revenue.

Overview

5
5
years of professional experience

Work History

Team Lead - Amazon Ads

Tech Mahindra
04.2023 - Current

Engage with advertisers to understand their amazon advertising goals and creating new opportunities and inspiring them to pursue new ideas and possibilities.

Establish budgets with the clients. Creating and implementing the business plan for the account.


Analyze account performance against key metrics to identify,
recommend and implement optimization solutions.

Monitor and communicate campaign process of through regular, in- depth activity reports and insights.

Account Specialist

Amazon
02.2022 - 02.2023


Served as a key member of amazon advertising team, helping to drive overall Amazon Advertising strategy and business growth in US marketplace.


Act as the advertisers’ advocate to evangelize for their success working with Amazon US, by partnering with product, account management & support to drive advertiser success on Amazon’s advertising platform.


Build and execute the strategic business plan while working with advertisers to drive mutually beneficial programs.


Establish and build strong, profitable, long-term relationships with strategic advertisers who may be key Amazon Brands and sellers

Programmatic Ad Sales Manager

Bidsopt Media Pvt Ltd
11.2020 - 08.2021


Working closely with internal and external stakeholders thereby identifying partnership and manage the acquisition of mobile app developers, advertisers and agencies through a robust sales pipeline process.


Expertise in cross-functional domain knowledge to articulate and develop new partnership opportunities, aligned with publisher, advertiser and company objectives.


Drive awareness of mobile advertising within the advertiser community in America, Europe, Middle East and SEA countries.


End to end ownership of the assigned set of clients to scale the account in terms of revenue and relationship.

Assistant Manager - Business Development

Laqshya Hyderabad Airport Media Pvt Ltd
06.2019 - 10.2020


Generating revenue-selling Hyderabad Airport Ad Space to corporate advertisers.


Establishing contacts, building relations with marketing/media buying heads at corporate and media buying ad agencies.


Managing end-to-end sale-lead generation, credential pitch, negotiation & deal closure.


Responsible for achieving revenue, volume, yield rate, and market sharetargets.

Education

MBA - Marketing & Business Management

IFIM B School
Bengaluru, India
05.2019

BBA - Marketing

Amity Global Business School
Hyderabad, India
03.2017

Skills

    ✓ Results-oriented

    ✓ Revenue generation

    ✓ Ecommerce and PPC ads marketing

    ✓ Customer Focus

    ✓ Business development

    ✓ Effective marketing

    ✓ Organizational capacity

    ✓ Operability and commitment

    ✓ Ability to motivate staff and maintain good relations

    ✓ Resistance to stress

Accomplishments

    ✓ Closed deal worth 1.2cr for 6 months-CARE HOSPITAL.

    ✓ Renewed contract worth Rs 1.4cr for 6 months-LIC.

    ✓ Closed deal worth 2000$ for PLD Media campaigns Hong Kong.

    ✓ Renewed contract worth 2500$for CPC Sources.

    ✓ Retained 35+ advertisers on amazon advertising platform.

Projects

Research Paper, Consumer megatrends reshaping Indian market, Collated & analyzed the data on current Indian market scenario. Samsung Mobiles, Carried out an extensive study on distribution channel.

Timeline

Team Lead - Amazon Ads

Tech Mahindra
04.2023 - Current

Account Specialist

Amazon
02.2022 - 02.2023

Programmatic Ad Sales Manager

Bidsopt Media Pvt Ltd
11.2020 - 08.2021

Assistant Manager - Business Development

Laqshya Hyderabad Airport Media Pvt Ltd
06.2019 - 10.2020

MBA - Marketing & Business Management

IFIM B School

BBA - Marketing

Amity Global Business School
Aakarsh Verma