Aakash Bhadana
New Delhi
Summary
Marketing and customer success professional with experience in user engagement, content strategy, and competitive analysis. Skilled in building relationships, optimizing outreach processes, and delivering impactful communication through webinars and social media.
Overview
3
3
years of professional experience
Work History
COSTUMER SUCCESSIVE EXECUTIVE
MSM UNIFY TECH
01.2025 - 03.2025
- University Partnerships & Market Expansion: Led outreach initiatives and reached out to 300+ Vice Chancellors to support the BD team, improving engagement and conversion through structured follow-ups and data tracking.
- Stakeholder Training and Communication: Conducted interactive webinars, enhancing product understanding, and increasing adoption among prospects and clients.
- Competitive Benchmarking & Strategic Positioning: Developed in-depth competitor battlecards and market analysis, aiding in refining MSM Unify Tech's positioning strategy.
- User Feedback Analysis and Process Optimization: Gathered insights from BD Team & customers to identify product pain points, contributing to actionable improvements and retention strategies.
MARKETING AND OUTREACH ASSOCIATE
LIFEVITAE
01.2023 - 12.2024
- Growth & Engagement Strategy: Scaled LifeVitae's Instagram followers from 900 to 2,200+, boosting engagement from 30-40 interactions/month to 3,500+, achieving a 103% engagement rate.
- Content Strategy & Feature Development: Led end-to-end content development for LinkUp, a student learning platform, built content from scratch, populated resources, and managed platform operations as admin. Spearheaded UX & feature suggestions for LinkUp, with all key recommendations successfully implemented, driving user adoption and retention.
- Market Research & Competitive Analysis: Leveraged SEMrush and Social Blade to conduct competitive research, leading to key product and website enhancements.
- Client & University Outreach: Developed custom PPTs, proposals, and agreements, delivered product demos, and onboarded potential partners. Secured 17+ high-intent leads in a single event.
- Strategic Communication & Webinars: Supported B2C expansion in Indonesia, refining webinar strategies and enhancing audience engagement.
CONTENT WRITING INTERN
KANNAN ANIMAL WELFARE ASSOCIATION
PART TIME
06.2022 - 03.2023
- Managed and curated daily content for KAW's Twitter account, improving audience engagement and brand presence.
- Created Instagram captions for an account with 110,000+ followers, enhancing interaction and awareness.
- Developed product descriptions and promotional content for the KAW Shop, supporting fundraising efforts.
- Authored pet care blogs, with one selected as 'Blog of the Week' and featured on KAW's Instagram.
- Volunteered at Pet Fed, representing KAW at their booth in collaboration with MaxVets, engaging visitors and promoting initiatives.
- Received a Certificate of Appreciation and LOR for contributions
Education
B.A. - PROGRAM
DR. BHIM RAO AMBEDKAR COLLEGE
NEW DELHIHSC - SCIENCES (PCM)
TITIKSHA PUBLIC SCHOOL
NEW DELHISkills
- Content Writing & Strategy
- Customer Onboarding
- Social Media Management
- Microsoft Excel & PowerPoint
- Competitive Analysis
- Leadership & Communication Skills
- Collaboration & Teamwork
- Relationship Building & Public Speaking
Accomplishments
- Animal Rescue & Welfare: Rescued 3 dogs and 5 cats, adopting 3 and facilitating adoptions for the rest. My rescue efforts led to my first internship at KAW.
- Animal Care Volunteering: Regularly volunteer at animal shelters and hospitals on weekends.
- PetFed Participation: Represented KAW at PetFed in collaboration with MaxVets, engaging with visitors and promoting animal welfare initiatives.
- Culture & Language: Passionate about exploring different cultures, regional music, and festivals. A1 proficiency in Spanish.
Timeline
COSTUMER SUCCESSIVE EXECUTIVE
MSM UNIFY TECH
01.2025 - 03.2025
MARKETING AND OUTREACH ASSOCIATE
LIFEVITAE
01.2023 - 12.2024
CONTENT WRITING INTERN
KANNAN ANIMAL WELFARE ASSOCIATION
06.2022 - 03.2023
B.A. - PROGRAM
DR. BHIM RAO AMBEDKAR COLLEGE
HSC - SCIENCES (PCM)
TITIKSHA PUBLIC SCHOOL
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