Summary
Overview
Work History
Education
Skills
Timeline
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Aakash Chatterjee

Bandra, Mumbai

Summary

A lifelong curious mind, always eager to delve into new realms of knowledge and understanding. I strongly believe that asking insightful questions paves the way for profound answers. Embracing curiosity fuels my creativity and innovation. I find joy in reading extensively, indulging in poetry, and sharing my knowledge through teaching.

My professional journey began as a sports photographer, capturing moments of excitement and passion. This experience ignited my interest in storytelling, leading me to explore diverse fields such as copywriting, strategy, and operations.

Currently, at 5W1H, I oversee Creative, Strategy, and Planning, weaving narratives that resonate with audiences. In essence, I am a storyteller at heart, crafting compelling tales that inspire and engage.

Overview

14
14
years of professional experience

Work History

Co- Founder & Chief Creative Office

5W1H Solutions Private Limited
05.2021 - Current
  • Strengthened organizational structure by clarifying roles and responsibilities within the team, promoting efficient collaboration among employees.
  • Drove implementation of new market expansion to propel business forward and adapt to market changes.
  • Streamlined operational processes for improved efficiency
  • Conducted target market research to discover brand needs and analyze competitor trends.
  • Aligned organizational objectives with company mission to increase business growth and integrate work strategies.


AVP of Operations

Dentsu Creative
04.2017 - 04.2021

Spearheaded the overall development & growth of business development, production, & client education surrounding the trends and techniques of developing interactive projects.

Responsible for managing all key personnel to carry out client projects- Active Clients: SBI Life Insurance, SBI Mutual Fund, Bridgestone, Massey Ferguson, Polycab, Ariston Thermo Group, ICICI Lombard, AccuChek, L&T Finance, UFC, Bestseller Group, Abbott Group, Set Wet, My11Circle.

Applied excellent problem-solving, process development, and strategic implementation skills to lead and support all areas of operations.


Lead Account Manager

Wat Consult
08.2013 - 03.2017
  • Developed and maintained strong relationships with key clients, resulting in increased retention rates and revenue growth.
  • Resolved escalated client issues promptly and professionally, preserving valuable business relationships while protecting company interests.
  • Streamlined communication between clients and internal teams for efficient problem-solving and project execution.
  • Oversaw new business development to generate account leads, negotiate client pricing and forecast revenue.

Account Executive

Dream11
08.2012 - 08.2013
  • Distributed marketing materials to existing and prospective clients to promote products and services.
  • Managed key clients - Mumbai Indians (IPL 2013), Parker Pens, Essel World, Mirinda, Maveric, Relience Foundation
  • Met and exceeded service level goals to achieve standards and expectations.

Sports Photographer (Freelancer)

Times Of India
04.2010 - 04.2012
  • Associated with sports beat as Photographer for Bennett Coleman & Co. Ltd.

Education

PGCPMBM - Marketing & Brand Management , Marketing - Marketing & Brand Management

MICA | The School of Ideas
Ahmedabad, India
04.2018

Skills

  • Advertising
  • Brand Management
  • Digital Marketing
  • Team building techniques
  • Self-motivated
  • Strategy
  • Copywriting
  • Entrepreneurship
  • Digital Media
  • Marketing

Timeline

Co- Founder & Chief Creative Office

5W1H Solutions Private Limited
05.2021 - Current

AVP of Operations

Dentsu Creative
04.2017 - 04.2021

Lead Account Manager

Wat Consult
08.2013 - 03.2017

Account Executive

Dream11
08.2012 - 08.2013

Sports Photographer (Freelancer)

Times Of India
04.2010 - 04.2012

PGCPMBM - Marketing & Brand Management , Marketing - Marketing & Brand Management

MICA | The School of Ideas
Aakash Chatterjee