Summary
Overview
Work History
Education
Skills
Certification
Timeline
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AAKASH CHHETRI

AAKASH CHHETRI

Siliguri

Summary

Dynamic Media Specialist with expertise in optimizing digital advertising campaigns at Target. Proven ability to enhance ROAS through strategic media planning and creative problem-solving. Skilled in DV360 and Google Ads, delivering impactful performance insights and fostering client relationships to drive campaign success. Committed to continuous improvement and data-driven decision-making.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Media Analyst (L4)

Target
12.2024 - Current
  • I optimize digital advertising campaigns across multiple platforms, aligning with unique campaign objectives. I focus on driving performance through creative, audience, and media channel optimization, while collaborating with cross-functional teams to enhance engagement and ROAS.
  • Creating a Media plan and setting up the campaign. Provide end-to-end optimization strategies across campaign channels, including T.com, display, mobile, video, social, and search.
  • Analyze media performance trends and recommend effective optimization tactics to improve campaign efficiency.
  • Identify and present up-sell opportunities to clients by enhancing overall campaign strategies.
  • Collaborate with internal teams to plan, execute, and monitor campaigns across platforms such as Pinterest and other social media channels

Associate Manager

Publicis Media
08.2023 - 12.2024
  • Managing end-to-end execution of advertising and direct performance marketing campaigns for the luxury brand Louis Vuitton Moet Hennessy. Involved in campaign creation, optimization, and performance analysis across key DSP platforms, ensuring seamless delivery and measurable impact.
  • Review and manage daily Display, Video, and Audio campaigns across platforms like DV360, Google Ads, Prisma, and Placement Manager.
  • Build, launch, and optimize campaigns while ensuring accurate trafficking and timely execution.
  • Analyse campaign performance data to identify challenges and implement data-driven solutions for enhanced effectiveness.
  • Generate and present regular performance reports, highlighting key insights and optimization opportunities.
  • Closely monitor campaign delivery and take prompt action to resolve critical issues impacting client performance and revenue.
  • Coordinate with internal stakeholders and cross-functional teams to ensure smooth execution and alignment with client goals.

Ad Operation Analyst

Amazon
01.2022 - 08.2023
  • Collaborated with global stakeholders (EU, NA, AU, JP) to ensure smooth campaign execution. Booked and trafficked ads as per media plans, resolved issues promptly, shared Performance reports, and implemented post-launch optimization strategies to maximize campaign performance and client satisfaction.

Data Associate - Digital

Pramata Knowledge Solutions
12.2019 - 01.2022
  • Responsible for analyzing campaign data and reports for strategic decision-making, ensuring accurate tracking across platforms, extracting key performance insights, and supporting training and process improvements for campaign execution and data accuracy.

Education

Bachelor of Commerce (Honours) -

North Bengal University
01.2016

Skills

  • Creative and analytical skills
  • Problem solving
  • Ad campaign management
  • Ad trafficking and optimization
  • Performance marketing
  • Search engine marketing
  • Client handling
  • Social media content creation
  • Media planning and buying
  • DV360 expertise
  • Amazon DSP expertise
  • Google Ads management
  • Meta Ads knowledge
  • CM360 familiarity
  • Excel and PowerPoint proficiency
  • Adobe Workfront experience

Certification

  • Certified in DV360 and Google Ads Manager (GAM)
  • Certified in Performance Marketing
  • Certified in Facebook Ads and Instagram Ads, Certified in Google Tools (Analytics, Search Engine Console, Keyword Planner)
  • Completed Social Media Marketing course by Coursera
  • Completed internship in Digital Marketing from DigitalDeepak (May-Jul 2020)

Timeline

Media Analyst (L4)

Target
12.2024 - Current

Associate Manager

Publicis Media
08.2023 - 12.2024

Ad Operation Analyst

Amazon
01.2022 - 08.2023

Data Associate - Digital

Pramata Knowledge Solutions
12.2019 - 01.2022

Bachelor of Commerce (Honours) -

North Bengal University

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