Summary
Overview
Work History
Education
Skills
Certification
Hobbies and Interests
Accolades
Timeline
Work Preference
Work Availability
Quote
Languages
Websites
Interests
Accomplishments
OperationsManager
Aakash Kalani

Aakash Kalani

Hyderabad

Summary

Inbound-led B2B Marketing Head with 11+ years of experience scaling growth engines for IT & SaaS firms. Expert in market research, digital advertising, ABM, content strategy, social media, email marketing & website transformation—crafting full-funnel programs that fuel demand and pipeline velocity. Built high-performing teams across content, digital & analytics. Skilled in AI-first MarTech, automation & CRM intelligence to unlock growth, optimize ROI & elevate brand authority

Overview

11
11
years of professional experience
7
7
Certification

Work History

Marketing Director

Unified Infotech
Hyderabad
05.2024 - 03.2025
  • Leading and strengthening the marketing arm of 10 specialists, driving strategic growth initiatives and elevating Unified Infotech's marketing landscape
  • Architected and executed comprehensive Annual Marketing OKRs and Balanced Scorecards (BSCs), aligning team objectives with business goals to maximize ROI
  • Developed strategic frameworks across Content, SEO, Lead-Gen Processes, Social Media Marketing, ICP Messaging, and Events Playbooks, setting new benchmarks for scalability and efficiency
  • Delivered 623 MQLs, building a $1.4M sales deal pipeline within 10 months-an exponential growth from 250 MQLs and a $300K pipeline in FY 2023-24
  • Spearheaded the Website Revamp Project, driving a 34% increase in web traffic by overhauling SEO strategies, launching 25 new UI templates, and optimizing content for enhanced SERP rankings
  • Amplified LinkedIn presence by growing followers 600% (22K+), boosting engagement by 120%, and introducing impactful content formats such as Teched Carousels, Industry Insights, and gated assets
  • Introduced new lead-generation channels, including Social APIs and Content Syndication Campaigns, significantly elevating pipeline contribution and lead quality
  • Optimized Clutch and GoodFirms profiles, securing a 20% increase in leads through enhanced marketplace visibility and improved client testimonials
  • Produced 150+ on-page marketing assets and revamped 500+ off-page blogs, leveraging TOFU, MOFU, and BOFU strategies to nurture leads and drive SEO performance
  • Enhanced Zoho CRM workflows, integrating advanced tracking fields and fostering collaborative sales-marketing sync-ups to optimize lead conversion
  • Supported sales enablement initiatives, creating bespoke pitch decks and marketing collateral that drove client engagement and deal closures
  • Enhanced employer branding and thought leadership by optimizing leadership profiles, curating employee testimonials, driving PR campaigns, and securing industry accolades through strategic event participation and award submissions

Associate Director - Digital Marketing

Altudo
Hyderabad
01.2021 - 12.2023
  • Started as a Manager and received an exceptional promotion to Sr
  • Manager within 15 months for exemplary performance during a 3-year tenure, followed by a rehire at a senior leadership role
  • Delivered 500% growth in lead generation (2100+ annual leads), achieving 70%+ MQL-to-SAL conversion, contributing $15M (FY23) and $19M (FY24) in qualified deal pipelines, and generating $4.9M revenue in FY24 through strategic demand generation, including 750+ MQLs annually in the second tenure
  • Increased web traffic by 38%, webinar attendees by 10x, and LinkedIn organic followers by 16K, driving 4x social media engagement with integrated strategies (Social Ads, Google Ads, Email Marketing, Content Syndication)
  • Reduced CPL by 70% via global campaigns (NA, APAC, EMEA) utilizing AI tools like Hypotenuse AI and ChatGPT, optimizing ROI and lead quality
  • Introduced innovative organic lead-gen channels (Social APIs, Seamless AI, webinars, industry awards, business listings), enhancing visibility and pipeline quality
  • Revamped landing pages and SEO strategies, driving 55% growth in web traffic from social media, and implemented TOFU, MOFU, BOFU content strategies aligned with business objectives
  • Led market research initiatives, generating insights to refine competitive positioning and enhance lead generation outcomes
  • Managed a 15-member marketing team, collaborating with senior leadership on Partner, Event, and Growth Marketing campaigns, driving business growth
  • Strategically allocated and managed marketing budgets, ensuring maximum ROI and measurable outcomes across campaigns
  • Proficiently managed Zoho CRM, streamlining lead management and delivering actionable reports and dashboards for data-driven decision-making

Senior Manager - Marketing

SNP Technologies
Hyderabad
05.2023 - 12.2023
  • Spearheading growth marketing initiatives in the cloud transformation space as a Senior Marketing Manager, shaping the brand's digital footprint and driving strategic growth
  • Responsible for developing and implementing digital marketing strategies to drive brand awareness and lead generation in the cloud transformation space
  • Orchestrating the complete overhaul of the company website in collaboration with an external agency
  • Spearheading demand generation ABM campaigns that transformed lead generation from zero to a steady stream of 25 Marketing Qualified Leads (MQLs) per quarter
  • Creating effective social media growth strategy resulting in growth of LinkedIn followers by 51.1%, 125% growth in company page views and 2x growth in social media engagement rate
  • Managing marketing budgets, ensuring maximum return on investment in adherence to allocated budget
  • Driving digital campaign management by planning and optimizing campaigns across channels
  • Optimizing website and social media platforms with AI-driven marketing tools to enhance brand presence, engage with target audience and drive organic conversions

Social Media Lead

Kellton Tech
Gurugram
07.2018 - 12.2020
  • Led social media and other digital strategies across all business units
  • Designed & created avenues for monetizing social channels by implementing lead-gen processes through Social API, LinkedIn Ads(including Account Based Marketing) and Quora Ads (Total: 1000+ Leads Annually)
  • Led video marketing portfolio for the org.(Concept-Script-Design Framework)
  • Developed end-to-end content strategy by designing social media calendar
  • Managed stakeholders across US, UK & Ireland for various marketing projects
  • Managed marketing research projects to generate insights for enabling key strategic decisions
  • Optimized relevant traffic on company website by enhancing UI, SEO and content
  • Conceptualized creative designs for various marketing collaterals
  • Introduced social media influencer program for increasing the brand visibility
  • Social media reporting and analytics (Brand Engagement)
  • Introduced social engagement program for promoting thought leadership
  • Organization Reputation Management(ORM) by establishing strong social monitoring & listening practices

Lead Digital Marketing Analyst

Telebu Communications (SMSCountry Networks)
Hyderabad
02.2017 - 07.2018
  • Lead generation through social media paid ad campaigns
  • Managed end-to-end content strategy for all official social media channels
  • Conceptualized images, videos and other collaterals for product marketing
  • Optimized traffic across websites & mobile apps by enhancing UI, SEO and content
  • Built product strategy through competitor/market benchmarking
  • Implemented marketing strategy for generating traffic & leads through Quora
  • Drove event marketing (National & International) to increase brand awareness
  • Handled real-time product queries by liaisoning with internal stakeholders

Social Media Marketing Consultant

Metricfox (Strategic Marketing Services)
Bengaluru
05.2016 - 07.2016

Associate Market Research (Social Media)

Cvent
Gurugram
01.2014 - 04.2016
  • Lead generation via social API for a B2B client(20 leads/month)
  • Social media paid ad campaigns and contests for increasing the posts engagement
  • Website enhancements in coordination with web design and SEO teams
  • Social media reporting and analytics (Brand Engagement & Competitor Analysis)
  • Handled social media queries by coordinating with client servicing team

Education

PGDM - Marketing

Balaji Institute of Modern Management (BIMM)
Pune
01.2013

Bachelor of Business Administration (BBA) - Marketing

ITM College - Jiwaji University
Gwalior
01.2011

S.S.C. & H.S.C. - Commerce

Little Angels High School (L.A.H.S.)
Gwalior
01.2008

Skills

  • Inbound Campaigns
  • Strategic Planning & Thinking
  • Lead Generation
  • Campaign Management
  • Content Strategy & Planning
  • Paid Social Advertising
  • Social Media Marketing
  • Design Thinking
  • Digital & Social Media Tools
  • Market Research
  • Project Management
  • People Management

Certification

  • Digital Advertising, HubSpot, 01/01/23
  • Social Media Marketing, HubSpot, 01/01/20
  • Inbound Marketing, HubSpot, 01/01/20
  • Email Marketing, HubSpot, 01/01/16
  • AdWords, Google, 01/01/15
  • Analytics, Google, 01/01/15

Hobbies and Interests

  • Swimming
  • Listening to Music
  • Watching Movies
  • Solving SuDoKu Puzzles
  • Practicing Home-Workout

Accolades

  • People Champion Award, Altudo, 01/01/22
  • On the Spot Award, Altudo, 01/01/21
  • Star of the Month, Altudo, 01/01/21
  • Most Valuable Player, Kellton Tech, 01/01/20
  • Most Valuable Player, Telebu Communications (SMSCountry Networks), 01/01/19
  • Best Employee of the Year, Cvent, 01/01/17
  • Star Performer - SPOT Award, Cvent, 01/01/15

Timeline

Marketing Director

Unified Infotech
05.2024 - 03.2025

Senior Manager - Marketing

SNP Technologies
05.2023 - 12.2023

Associate Director - Digital Marketing

Altudo
01.2021 - 12.2023

Social Media Lead

Kellton Tech
07.2018 - 12.2020

Lead Digital Marketing Analyst

Telebu Communications (SMSCountry Networks)
02.2017 - 07.2018

Social Media Marketing Consultant

Metricfox (Strategic Marketing Services)
05.2016 - 07.2016

Associate Market Research (Social Media)

Cvent
01.2014 - 04.2016

PGDM - Marketing

Balaji Institute of Modern Management (BIMM)

Bachelor of Business Administration (BBA) - Marketing

ITM College - Jiwaji University

S.S.C. & H.S.C. - Commerce

Little Angels High School (L.A.H.S.)

Work Preference

Work Type

Full Time

Work Location

RemoteHybridOn-Site

Important To Me

Work-life balanceCompany CultureFlexible work hoursCareer advancementWork from home optionPaid time offHealthcare benefitsPaid sick leavePersonal development programs

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote

It is better to fail in originality than to succeed in imitation.
Herman Melville

Languages

Hindi
Native language
English
Proficient (C2)
C2

Interests

Swimming

Listening to Music

Solving SuDoKu Puzzles

Watching Movies

Accomplishments

  • Achieved 2100+ MQLs in a time-span of 2.5 years by introducing new lead-gen channels and effectively managing inbound marketing campaigns for Altudo
  • Led website revamp projects for Altudo and Unified Infotech, boosting traffic 34% by revamping UI and SEO within a timespan of 7 months
  • Accelerated the Sales Pipeline to $32M from $2.8M in a timespan of 3 years via marketing channels for Altudo
  • Achieved 35K+ Organic LinkedIn Followers in a timespan of 10 months by changing the overall social media and content strategy for Unified Infotech

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Aakash Kalani