Aakash Mehra
Noida
Summary
Results-driven brand strategist with a strong focus on merchandising and event execution. Led initiatives that optimized product visibility and increased sales through effective pricing strategies and vendor negotiations. Achieved cost-effectiveness in event management while leveraging market research to inform successful product development and promotional strategies.
Overview
9
9
years of professional experience
Work History
Brand Strategy & Positioning
Sterling Ornaments Pvt-Ltd
05.2025 - Current
- Led long-term brand strategy to strengthen luxury market positioning aligned with company vision
- Led brand development and marketing initiatives for the jewellery category across brands such as Carlton London, Anouk, DressBerry, and Roadster.
- Analyzed consumer trends and competitor activity to guide brand and product decisions.
- Maintained consistent visual identity, tone of voice, and storytelling across all touchpoints.
- Executed seasonal campaigns, launches, and collaborations with cross-functional teams.
- Ensured cohesive brand experience across online and in-store channels.
- Managed partnerships and influencer collaborations to enhance brand visibility.
- Monitored KPIs to evaluate marketing effectiveness and optimize strategy
Brand Strategist
House of Mehra (Sai Creations by Pooja Mehra)
04.2019 - 05.2025
- Directed merchandising initiatives, encompassing product selection, pricing strategies, and display design, leading to optimized product visibility and increased sales.
- Managed the entire product development cycle, from sourcing to final finishing of garments, ensuring high-quality output.
- Negotiated contracts and maintained vendor relationships, resulting in optimal pricing and quality.
- Successfully planned and executed events from conception to completion, including budget management, logistics, and vendor coordination.
- Conducted market research and trend analysis, identifying opportunities for new product lines and promotions.
- Organized events in various cities across India and the Middle East, managing budgets and tracking expenses to ensure cost-effectiveness and adherence to financial goals.
Production Manager
Impulse India Pvt Ltd
10.2017 - 03.2019
- Managed pre-production and production processes, ensuring smooth operations across both new and existing fabric bases.
- Approved lab dips for bulk production, ensuring color, technique, and design consistency.
- Collaborated on technical and aesthetic aspects of buying samples, ensuring high-quality output.
- Utilized automation to upload styles on the NEXT online portal (NIS- Next Interactive System) for production-related activities such as label codes and fabrications approvals, improving efficiency and accuracy.
Production Manager
Stalwart HomeStyles
07.2017 - 10.2017
- Managed the timely production and delivery of shipments in my role as Production Manager at Stalwart Homestyle, specializing in Candles and Glassware Home décor.
- Handled end-to-end vendor management, ensuring smooth operations and resolving any production issues.
- Gained comprehensive knowledge of the production lifecycle by shadowing senior production managers, which enhanced my understanding and efficiency in the role.
Education
Masters - fashion Management
National Institute of Fashion Technology
Chennai01-2017
B.A. Hons - Mathematics
Ambedkar University, Delhi
01-2015
English core, Physics, Mathematics, Chemistry, and Economics -
Delhi Public School Mathura Road
01-2012
CBSE -
Delhi Public School Greater Noida
01-2010
Skills
- Merchandising Strategy
- Event Planning and Execution
- Vendor Management
- Budgeting and Financial Management
- Cross-functional Collaboration
- Market Research and Analysis
- Strong Communication and Negotiation
- Attention to Detail
- Creative Problem-Solving
Timeline
Brand Strategy & Positioning
Sterling Ornaments Pvt-Ltd
05.2025 - Current
Brand Strategist
House of Mehra (Sai Creations by Pooja Mehra)
04.2019 - 05.2025
Production Manager
Impulse India Pvt Ltd
10.2017 - 03.2019
Production Manager
Stalwart HomeStyles
07.2017 - 10.2017
Masters - fashion Management
National Institute of Fashion Technology
B.A. Hons - Mathematics
Ambedkar University, Delhi
English core, Physics, Mathematics, Chemistry, and Economics -
Delhi Public School Mathura Road
CBSE -
Delhi Public School Greater Noida