Aakash Mishra
Gurgaon
Summary
Growth Marketing professional with over 5 years of experience in CRM journey design and marketing automation. Successfully executed large-scale, multi-channel campaigns across email, WhatsApp, SMS, PPC, and social media, driving increased engagement and revenue. Expertise in CRM optimization, mid-funnel nurturing, and segmentation strategies that enhance conversion rates. Proficient in utilizing data-driven insights to improve campaign deliverability and streamline workflows, facilitating the customer journey from lead acquisition to retention.
Overview
6
6
years of professional experience
Work History
Deputy Manager – Growth Marketing
Veranda HigherEd
Gurgaon
02.2024 - Current
- Led the end-to-end creation and execution of CRM journeys and marketing automations across Email, WhatsApp, RCS, and SMS to boost customer conversion and engagement for multiple program lines.
- Designed and optimized multi-stage lead nurturing workflows in Clusterzap and CleverTap, increasing engagement and conversion rates.
- Managed cross-functional collaboration with product, sales, creative, and technical teams to ensure alignment on campaign objectives and delivery timelines.
- Initiated and scaled AMP email campaigns for lead reactivation, generating high-intent leads and improving re-engagement metrics.
- Implemented AI-powered chatbots and live chat on landing pages, improving lead capture efficiency and driving more traffic to sales chats.
- Developed comprehensive webinar funnels with topic curation, segmented audience targeting, multi-channel promotions, and post-event conversion follow-ups.
- Improved campaign deliverability and performance by refining audience segmentation and testing innovative campaign types.
- Reduced Customer Acquisition Cost (CAC) by 25% through targeted re-engagement strategies.
- Served as the single point of contact (SPOC) for campaign execution, ensuring objectives and KPIs were met within deadlines.
Assistant Manager – Growth Marketing
Upgrad
Gurgaon
03.2022 - 02.2024
- Led mid-funnel CRM reactivation campaigns using CleverTap, RFM modeling, and automation workflows, significantly improving lead nurturing efficiency and conversion rates.
- Managed end-to-end conversion strategies for executive education programs from UC, AIU, XLRI, IIMs, MDI, and IIFT, aligning campaign execution with stakeholder objectives.
- Scaled multi-channel marketing campaigns across email, WhatsApp, SMS, and PPC, driving substantial revenue growth across multiple verticals.
- Integrated Gupshup via API to enable automated WhatsApp communication, resulting in a 2x boost in customer engagement and faster sales follow-ups.
- Designed and executed structured webinar funnels, including topic curation, audience segmentation, promotional automation, and post-event conversion tracking.
- Built and optimized automated lead journeys for dormant prospects, reactivating and moving them through the funnel efficiently.
- Collaborated with cross-functional teams (sales, product, creative, and tech) to ensure seamless CRM workflow integration and campaign delivery.
- Created and maintained 60+ high-performing course and landing pages on WordPress and Unicorn, ensuring accuracy, fast lead capture, and optimal UX for conversion.
Senior Executive – Digital Marketing
Contentify Technology Pvt. Ltd.
Gurgaon
10.2019 - 03.2022
- Managed end-to-end lead conversion workflows for executive education programs at IIM Ahmedabad, IIM Calcutta, MDI Gurgaon, and IIFT, ensuring optimized nurturing from inquiry to enrollment.
- Planned and executed branding and awareness campaigns for Fab India and Bharti Foundation, increasing brand visibility and engagement through targeted multi-channel strategies.
- Delivered high-impact performance marketing campaigns for Bajaj Finserv loan products and Jana Bank fixed deposits, improving acquisition efficiency.
- Designed and executed campaigns across email, social media, and events, ensuring message consistency and timely delivery.
- Applied data-driven insights to refine segmentation, improve engagement metrics, and maximize ROI.
Education
Advanced Digital Marketing Course -
Digiperform
BCA -
Kalinga University
Commerce -
Ajanta Public School
Skills
Strategic Planning & Execution
CRM Management & Automation
Email, WhatsApp & RCS Marketing
Webinar Funnel Development
API & Marketing Tool Integration
WordPress
MoEngage
CleverTap
Clusterzap
Salesforce
LeadSquared
Metabase
Google Ads
Facebook Ads
LinkedIn Ads
Taboola Ads
Quora Ads
Landing Page Optimization
Timeline
Deputy Manager – Growth Marketing
Veranda HigherEd
02.2024 - Current
Assistant Manager – Growth Marketing
Upgrad
03.2022 - 02.2024
Senior Executive – Digital Marketing
Contentify Technology Pvt. Ltd.
10.2019 - 03.2022
Advanced Digital Marketing Course -
Digiperform
BCA -
Kalinga University
Commerce -
Ajanta Public School
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