Aakash Saha

SALES & BUSINESS DEVELOPMENT PROFESSIONAL SUMMARY - An action oriented, positive and engaging Sales & Marketing Analytics Specialist with over 4 years of experience in the Ed-tech Industry. Gained experience in managing sales of various tech-based products for consumers in domestic & global market for K12, TestPrep & Professional Courses. Offers an in-depth understanding of the sales cycle process and remains focused on customer satisfaction throughout all stages. Associated with Unacademy, Bengaluru as Senior Associate.

• Solutions Oriented and Customer focused professional with proven track record of implementing the necessary business development strategies to accomplish breakthrough sales objectives while creating unique market-entry strategies, managing business relationships, building credibility, and establishing immediate rapport with potential clients.
• Focused on building excellent productive client relationships and achieving customer retention goals through relationship building and advanced product knowledge; excels at working to identify customer needs, quickly resolve issues and to assure their business needs are met.
• Proficient in building, managing and training high-performing teams that balance demand generation with enhancing the customer experience to exceed corporate goals.
• Expertise in leading the product category, managing its development. Excellent interpersonal and communications skills to build relationships with potential new customers and to reinforce ones with existing clients.
• Strong ability to effectively communicate the benefits and value of a company’s products or services to partners and potential customers.
• Good analytical, presentation and problem-solving skills. Strong attention to detail with superior multi-tasking skills.

• Sales & Marketing / Business Development - Reviewing annual sales plans against existing business, analyzing markets, and developing strategies to optimize revenue and satisfy corporate sales goals Implementing competitive sales programs/strategies to improve theIdentifying the customer’s current and future requirementsDemonstrating products, services and solutions to potential clients
• Strategic Partnerships Management - Driving sales through strategic business development and existing account optimization Attending client meetings to assess needs and negotiate services, and delivering presentations to introduce new products, sell value propositions, and increase revenue
• Market & Competition Analysis - Developing and executing strategic sales plans based on market analysis to drive new business. Analyzing domestic & International market trends and competitive actions to develop strategic plans to grow sales volume and market share Monitoring market conditions, product innovations, and competitors' products, prices, and sales. Driving business growth, and market share of the specific category with strong product, competition, and consumer analytics
• Analyzing data to measure engagement levels of the customers and performance of business partners for the category assigned.

• Credited with the following awards at unacademy.
• The referral rockstar Award.
• Unstoppable Revenue Excellence Award.
• Loan Rockstar Award.
• Make a Difference Award.
• Unmatchable loan & Referral Award.
• Standing Ovation Award.
• Key Contribution Award in Referral.
• - Spearheaded the Central Lead Activation Process for Unacademy’s test preparation business for categories like UPSC, IIT JEE, NEET UG, NEET PG, GATE, etc. -
• Ensured optimum lead coverage & CRM operations by tracking number of attempts, connectivity etc.
• Increased revenue through adoption of third-party loans through new partners, triggering through email marketing campaigns, referrals, etc. -
• Accelerated ARPU & conversion by introducing new sales hooks, improving the pitch, optimizing key performance metrics (calls/lead, connects etc.).
• Closely worked with the Category, Product & Marketing Teams to introduce product changes/new initiatives/optimize campaigns and provide feedback to boost sales.
• Worked with the quality and training teams to design quality metrics and process improvements.
• Within a year Referral Program became one of the most significant projects with 25% of lead generation directly from outbound sales team, approximately 600 leads every years & the referral-based revenue contribution scaled up to 12%+ of overall revenue.