AAKASH SAXENA

FOUNDER

End-to-end brand management for a D2C activewear startup.

• Orchestrated multi-platform campaigns, achieving 696.7K+ total views, 36.8K+ 3-second views, and 2.6K+ content interactions.
• Developed and optimized a Shopify D2C website with integrated payment gateways and low RTO strategies.
• Managed Meta Ads campaigns using AI optimization tools, and executed Google Ads strategies.
• Successfully managed Instagram, Facebook, Pinterest, and YouTube channels with consistent brand messaging.
• Implemented Klaviyo email marketing campaigns with automated customer retention sequences.
• Conducted market research and performance analysis using Excel and Power BI for data visualization.

Multi-stakeholder coordination and performance management for state-level sporting events.

• Led operations for the PNB MetLife Junior Badminton Championship, Mumbai.
• Organized and managed state-level tournaments for the Chhattisgarh Cricket Association.
• Conducted strategic planning and performance optimization for large-scale sporting events.

• Dedicated 10+ years representing Chhattisgarh across various age groups and tournaments: BCCI Under-16 State Tournaments (2010-2012), BCCI Vinu Mankad Trophy (Under-19) (2013-2015), BCCI Coach Behar Trophy (Under-19 Test Cricket) (2013-2015), BCCI C K Nayudu Trophy and One-Day Tournament (Under-23) (2016-2020)
• Selected for prestigious BCCI Central Zone Camp at Kanpur (2014-2015)
• Advanced training at the renowned Padukone-Dravid Academy (2021-2022)
• Currently training at Kolkata Knight Riders (KKR) Academy under former coach Abhishek Nayar
• Demonstrated exceptional teamwork and leadership skills in high-pressure situations
• Maintained peak physical and mental performance through disciplined training
• Developed strong analytical skills through match analysis and strategy development