AAKASH SAXENA
Thane
Summary
Entrepreneur-turned-brand manager with comprehensive D2C experience spanning product development, digital marketing, e-commerce optimization, and data analytics. Combines an athletic performance mindset with technical marketing expertise to drive measurable brand growth.
Overview
16
16
years of professional experience
Work History
Brand Manager & Digital Marketing Specialist
SKYSH
Mumbai
03.2024 - Current
FOUNDER
End-to-end brand management for a D2C activewear startup.
- Orchestrated multi-platform campaigns, achieving 696.7K+ total views, 36.8K+ 3-second views, and 2.6K+ content interactions.
- Developed and optimized a Shopify D2C website with integrated payment gateways and low RTO strategies.
- Managed Meta Ads campaigns using AI optimization tools, and executed Google Ads strategies.
- Successfully managed Instagram, Facebook, Pinterest, and YouTube channels with consistent brand messaging.
- Implemented Klaviyo email marketing campaigns with automated customer retention sequences.
- Conducted market research and performance analysis using Excel and Power BI for data visualization.
Operations Executive
PNB Metlife Badminton Championship
Mumbai
01.2023 - 07.2023
Multi-stakeholder coordination and performance management for state-level sporting events.
- Led operations for the PNB MetLife Junior Badminton Championship, Mumbai.
- Organized and managed state-level tournaments for the Chhattisgarh Cricket Association.
- Conducted strategic planning and performance optimization for large-scale sporting events.
Professional Cricketer
Chattisgarh State Cricket Sangh (CSCS)
01.2010 - Current
- Dedicated 10+ years representing Chhattisgarh across various age groups and tournaments: BCCI Under-16 State Tournaments (2010-2012), BCCI Vinu Mankad Trophy (Under-19) (2013-2015), BCCI Coach Behar Trophy (Under-19 Test Cricket) (2013-2015), BCCI C K Nayudu Trophy and One-Day Tournament (Under-23) (2016-2020)
- Selected for prestigious BCCI Central Zone Camp at Kanpur (2014-2015)
- Advanced training at the renowned Padukone-Dravid Academy (2021-2022)
- Currently training at Kolkata Knight Riders (KKR) Academy under former coach Abhishek Nayar
- Demonstrated exceptional teamwork and leadership skills in high-pressure situations
- Maintained peak physical and mental performance through disciplined training
- Developed strong analytical skills through match analysis and strategy development
Education
Post Graduate Diploma - Sports Management
Mumbai University
Mumbai05.2024
- Unilever Digital Marketing Analyst Professional Certificate | Coursera | Sep 2025 - Digital Marketing Analyst
Unilever
Thane09-2025
Professional Certification in Product Management - Product Management
S P Jain School Of Global Management
(In Progress)Business Analytics With Excel - Elementary To Advanced -
Johns Hopkins University Advanced Academic Program
Online04-2025
Artificial Intelligence And Machine Learning Certification - Artificial Intelligence
Simplilearn
Online05-2025
Bachelor of Arts - Arts
Pandit Ravi Shankar University
Raipur06.2017
Skills
Digital marketing and analytics
Meta Ads Manager, Google Ads, Shopify, HubSpot, Google Analytics, Power BI, and Campaign Performance Analysis
Brand management
D2C brand strategy, performance marketing, content strategy, social media management, customer journey optimization
Technical skills
Website development, payment gateway integration, AI tools, database management, marketing analytics, and CRO
Platforms
Instagram, Facebook, Pinterest, YouTube, Canva, ShipRocket, Google Tag Manager, and Meta Business Manager
PROJECTS & ACHIEVEMENTS
Skysh brand performance dashboard |2024–present
- Developed a comprehensive Power BI dashboard tracking brand performance across multiple channels, with real-time analytics and stakeholder reporting capabilities
- Integrated data from Meta Business Manager, Google Analytics, Shopify, and HubSpot for unified performance measurement
Multi-platform content strategy| 2024-Present
- Created and executed an AI-optimized content strategy across 4+ social media platforms using Canva and advanced content creation tools
- Achieved 100%+ engagement growth through data-driven content optimization and consistent brand messaging
Cross-platform marketing attribution system |2024-Present
- Designed and implemented a unified tracking framework connecting Meta Ads, Google Analytics 4, and Klaviyo to measure the complete customer acquisition funnel
- Configured advanced conversion tracking with Meta Pixel and GA4 enhanced e-commerce events, enabling data-driven budget allocation across channels
- Built automated email segmentation workflows in Klaviyo using website behavior triggers from Google Analytics, resulting in improved campaign targeting and engagement rates
Accomplishments
Chhattisgarh Pradesh Congress Sports Cell Congress Sports Talent Award - 2020
BCCI Central Zone Selection - selected for the prestigious BCCI Central Zone Camp, Kanpur (2014-2015)
Media recognition - featured in Chhattisgarh newspaper for outstanding performance in C.K. Naidu Trophy
Timeline
Brand Manager & Digital Marketing Specialist
SKYSH
03.2024 - Current
Operations Executive
PNB Metlife Badminton Championship
01.2023 - 07.2023
Professional Cricketer
Chattisgarh State Cricket Sangh (CSCS)
01.2010 - Current
Post Graduate Diploma - Sports Management
Mumbai University
- Unilever Digital Marketing Analyst Professional Certificate | Coursera | Sep 2025 - Digital Marketing Analyst
Unilever
Professional Certification in Product Management - Product Management
S P Jain School Of Global Management
Business Analytics With Excel - Elementary To Advanced -
Johns Hopkins University Advanced Academic Program
Artificial Intelligence And Machine Learning Certification - Artificial Intelligence
Simplilearn
Bachelor of Arts - Arts
Pandit Ravi Shankar University