Aakash Singh

Post-Acquisition:

• Developed and executed a comprehensive performance marketing strategy to drive retention, increasing retention rates for ETB customers by 5% and repeat rates for NTB customers by 10%.
• Led campaigns across SMS, email, push notifications, and in-app channels, leveraging personalized, segmented approaches for maximum impact.
• Enhanced campaign performance by optimizing with data-driven insights, doubling conversion rates and tripling CTRs.
• Achieved a 30% improvement in conversion rates through targeted segmentation and tailored campaigns.
• Collaborated with cross-functional teams (marketing, product, customer support) to align strategies and meet business objectives.
• Monitored key retention metrics, providing actionable insights and recommendations for strategic decision-making.
• Managed full-funnel lead metrics, optimizing campaigns for higher conversion rates.
• Monetized home loan leads for partner organizations, driving incremental revenue and expanding product offerings.

Acquisition:

• Managed customer acquisition through key paid channels (Google, Facebook, Apple Search Ads, Quora Ads), optimizing campaigns with automated bidding, custom audience triggers, and TCPA for efficient budget allocation.
• Led a 20% month-over-month growth in acquisition via referral channels (SMS, email, push, in-app).
• Orchestrated a high-impact referral campaign, boosting top-of-funnel acquisition by 40%.
• Partnered with 20+ brands for word-of-mouth and referral campaigns, resulting in a 70% increase in loan growth through referrals.
• Managed the end-to-end acquisition funnel, ensuring campaign effectiveness and industry-standard best practices.

• Managed a card portfolio with monthly revenue of INR 50 Cr, scaling to INR 100 Cr, while optimizing activation and retention strategies within a 25-basis point budget.
• Devised a marketing mix including Organic, UAC, Affiliates, Push Campaigns (App/Web), SMS, WhatsApp, and Email to achieve CPA targets.
• Led engagement strategies to improve user retention, achieving a 75% repeat rate, through collaboration with various internal stakeholders.
• Conducted in-depth data analysis to refine the marketing mix and budget allocation for both ETB retention and fresh sourcing efforts.