AAKASH ARUN

National Informatics Center, Ministry of Electronics and Information Technology

• Actioned the development of the SugamyaWeb portal, an in-house accessibility testing tool.
• Advised on strategic design changes to boost user accessibility and engagement, resulting in an improved online experience.
• Led the charge in onboarding central ministries and departments onto the SugamyaWeb portal, with more than 600+ website from across 156 departments.
• Serving as a Single Point of Contact (SPOC) for support and training, driving user adoption and proficient utilization of the tool.
• Created detailed case studies and work documents, effectively communicating the portal’s value proposition and benefits.
• Fostered close collaboration with server, development, and design teams, ensuring cohesive execution and alignment with project goals.
• Worked in coordination with department heads to incorporate diverse insights and perspectives into the portal's development and refinement.
• Designed a comprehensive workflow document outlining the portal's operational processes, enhancing clarity and efficiency.
• Authored compelling scripts and produced/editing videos that simplified complex concepts, aiding user comprehension and engagement.
• Leveraged expertise in inter-departmental communications to support onboarding and testing of 85 ministry websites.
• Ensured that the SugamyaWeb portal adheres to accessibility standards, championing inclusivity and usability for all users.

Department of Telecommunications.

• Pioneered the establishment of the IEC department for Universal Service Obligation Funds, streamlining operations and amplifying efficiency thus achieving 10K plus users in 90 days.
• Handling 200+ queries across social media platforms using ORM software.
• Developed project plans and schedules to set clear expectations, resulting in improved team productivity, resulting in posting around 14 creatives a week across platforms.
• Built strong relationships with clients through effective communication and understanding their needs, promoting repeat business opportunities.
• Optimized resource utilization by allocating tasks based on skillsets and availability, maximizing efficiency across projects.
• Developed and executed a robust strategy for social media and outreach communications, yielding substantial growth in engagement and visibility
• Orchestrated three successful national conferences hosting 1500+ attendees and provided crucial support to the International Telecom Union (ITU) area office, fostering global collaboration
• Created and managed monthly content calendars, curating compelling posts and ensuring consistent messaging across platforms
• Designed captivating graphics that effectively communicated key messages, contributing to enhanced brand recognition and engagement
• Produced engaging videos and authored scripts, translating complex concepts into accessible content for diverse audiences
• Played a pivotal role in managing interdepartmental communications for various projects, facilitating seamless coordination and information exchange
• Collaborated closely with 27 Licensed Service Area (LSA) teams nationwide to gather relevant content for social media platforms, ensuring a cohesive national representation.

• Planning, implementation, operation, and maintenance of multifaceted communications architecture of the organization
• Enhanced brand visibility by developing and implementing strategic communication plans.
• Collaborated with cross-functional teams to ensure consistent messaging across all platforms and materials.
• Improved internal communications with introduction of monthly newsletter.
• Facilitated workshops for staff on effective communication techniques.
• Advised senior management on communication strategies, influencing company direction.
• Engaged in professional networking to maintain strong relationships with communications and media professionals to drive partnerships and effective dissemination of mass communications.
• Collaborated with internal and external stakeholders to identify key messages and create compelling content for press releases and other materials.
• Created and executed targeted PR campaigns to raise awareness of organization and initiatives.
• Drafted press releases detailing relevant newsworthy information and supporting brand image, and worked with news media to spread positions.
• Developed and implemented social media strategy to increase engagement and reach new audiences.
• Served as a communications hub for internal communications, policy formation, and outreach
• Developed strategy and communication plans to attain an increase in the digital presence
• Managed internal communication response to crisis situations that affect organizational perception and reputation
• Advising senior executives of developments throughout the organization, either face to face or through regular written communication
• Liaoning between corporate houses and local bodies for the dissemination of project-based information
• Oversaw public affairs while conceptualizing and developing new content and translating storyboards or ideas to the design team or management and ensuring responsible message delivery
• Designing and developing annual reports, and website management.

• Developed new marketing opportunities to support business needs and brought 4 clients from the government department in a span of 120 days
• Heavily involved with fledgling digital marketing initiatives, content creation, and social media management for Ministry of Jal Shakti, Ministry of Mines, and International Geological Congress 2020 as a content head thus, resulting in an outreach to gain 200K+ users across all platforms within 3 months.
• Generated ideas and concepts for press releases, articles, and presentations along with providing strategic leadership to the creative team with day-to-day operational management
• Acted as a single point of contact within various ministries and leveraged prior media relations to improve the institution's relationships and presence within the government body, helping in garnering new business
• Prepared speeches and talking points for print and on-camera interviews.
• Crafted SEO-friendly content for websites and blog posts to increase organic traffic.
• Developed comprehensive style guides outlining voice, tone, language usage guidelines which improved overall brand consistency throughout various forms of communication.
• Worked closely with stakeholders to gather input for refining messaging strategies that effectively communicated key benefits of products or services offered by clients.
• Streamlined content production processes through effective project management and collaboration with team members.
• Managed a diverse portfolio of clients, adapting writing style to suit their unique needs and preferences.

• Worked in close collaboration with highly placed officials and ministers of the Ministry of Jal Shakti, Government of India to impart information via various mediums about water scarcity and sustainable development goals.
• Interviewed 20+ IAS, Ministers and International figures relating to water management issues.
• Developed intricate sources that were imperative in confirming information in highly exclusive stories.
• Planned, strategized and executed 4 conference, 2 water talks and acted as official media partner in 5+ international conference.
• Collaborated with 50+ community leaders and activists to understand their perspective and sensitize the nation about the development and situational scenario of the lifesaver 'Water'
• Successfully organized talkathon events and hosted conferences across the country initiating the masses to attain a more responsible behavior
• Maintained up-to-minute industry knowledge about the latest happening, government initiatives, and developments
• Published 20+ news reports, insights and data analysis representing the happenings across the water industry.
• Enhanced publication's reputation by consistently delivering high-quality, well-researched articles on various topics.
• Cultivated strong relationships with sources and other contacts to support leads and story development.
• Adapted writing style for diverse audiences across print, online, and multimedia platforms.
• Performed research and checked facts to maintain high standard of journalistic integrity.
• Developed strong relationships with sources, leading to exclusive interviews and scoops.
• Developed story ideas and conducted interviews with industry experts and celebrities.
• Evaluated and followed up on news leads and news tips to develop story ideas.
• Increased readership through engaging storytelling and attention-grabbing headlines.
• Collaborated with editors to refine article content, ensuring clarity and accuracy while adhering to strict deadlines.

• Maintained up-to-minute knowledge of breaking news stories and responded to emergencies at any hour
• Enhanced information accuracy, objectivity, and balance by conducting interviews with individuals knowledgeable about each topic subject matter
• Obtained additional training in story-telling and on-camera presence
• Gathering several different sources and ensuring that all the arguments are represented, keeping the audience abreast of events in the domain
• Researching articles for story generation, establishing, and maintaining contacts, interviewing sources, and writing, editing, and submitting copy
• Built relationships with community members and stakeholders to increase story pitches
• Created a responsible and trustworthy source of stringers who could be on their toes in providing real-time information with utmost secrecy and correctness.
• Implemented social media strategies that boosted online engagement with readers and expanded the publication''s reach.
• Managed multiple deadlines simultaneously to ensure timely delivery of accurate news stories.
• Championed the use of multimedia storytelling formats, including podcasts and video segments, to diversify content offerings and appeal to a wider audience.
• Enhanced news coverage by leading a team of reporters in investigating and producing high-quality articles.
• Increased publication readership with engaging, relevant, and well-researched content.
• Analyzed website analytics data to identify trends and inform decisions about future content direction based on audience preferences.
• Coordinated coverage of major events such as elections, natural disasters, or high-profile court cases ensuring comprehensive reporting from all angles.
• Coached reporters on interview techniques, resulting in more insightful questions being asked during conversations with sources or subjects of news pieces.
• Oversaw the development of multimedia packages that complemented written articles for enhanced reader experience.
• Developed editorial guidelines and policies that aligned with the publication''s mission, promoting balanced reporting and journalistic integrity.
• Led investigative projects which resulted in public awareness on crucial issues affecting local communities.
• Attended press conferences, court hearings and special events to stay conversant with current news.
• Built strong relationships with sources to gain access to exclusive information.
• Anchored popular broadcast program with good ratings and audience engagement.

• Responsible for collecting, verifying, and analyzing thoroughly newsworthy information, assembling findings into a stable story, writing, and delivering news stories with the reader's perspective in mind
• Publishing or broadcasting news stories with relevant topics and subjects aligned to the trending issues
• Receive assignments or investigate news leads/tips
• Covered various events and assembly elections on an assignment basis
• Researched stores, shot videos, wrote scripts, edited videos, posted a website and social media content.
• Improved overall readability of publications with meticulous attention to detail in editing both long-form articles and short news snippets.
• Adapted swiftly to changing industry trends and technology advancements in order to maintain relevance within the constantly evolving media landscape.
• Strengthened relationships with freelance writers through clear communication guidelines, prompt feedback on submissions, and timely payment processing support when required.
• Facilitated productive relationships with external partners such as advertisers, industry experts, or public relations contacts to support revenue generation efforts and content expansion opportunities.
• Maintained strong editorial standards for accuracy, clarity, and relevance by consistently updating in-house style guides.
• Enhanced publication quality by meticulously proofreading and editing articles for grammar, spelling, and style consistency.
• Managed multiple projects simultaneously while maintaining a high level of organization to ensure successful completion within established timeframes.
• Contributed original story ideas during editorial meetings while demonstrating an in-depth understanding of target audience preferences and industry trends.
• Collaborated with writers, designers and other editors to deliver content of highest quality.
• Conducted editorial meetings with staff members to collaborate and review proposed publication suggestions.