AAKRITI AGARWAL
Pune
Summary
Holistic Digital Marketer | Creative Thinker | Expert in Content, Conceptualization & Communication | Specializing in US-based B2B SaaS Platforms and B2C e-commerce platform
Overview
12
12
years of professional experience
Work History
Director, Customer Marketing
Numly, Inc.
Pune
07.2021 - 04.2024
- In this role, I spearheaded the conceptualization of new coaching programs, notably launching our Executive Education program in the education sector aimed at bolstering program credibility and customer relevance
- Strategizing and managing marketing operations and budgets, I supervised the digital marketing team to coin and execute diverse campaigns, including securing the CEO's participation in a podcast
- Leveraging LinkedIn outreach campaigns in collaboration with Salesforce, I generated leads by analyzing various data streams
- With a cumulative database pulled together from email marketing campaigns, events, lead gen tools like Growbots, visitors from Google Analytics, engagements from social media, etc., I notably enhanced the customer database from 6000 to a whopping 700000+ during my tenure
- This data was analyzed further for informed business and marketing campaign decisions
- Serving as the point person for events, webinars, and vendor/client relations, I organized and presented numerous webinars and maintained strong relationships with stakeholders
- A regular feature of esteemed names such as FromDayOne Conference, HCI Webcast and HR Tech Conference etc, I coined, coordinated, and hosted in-house webinars that saw keynote speakers from the HR industry
- I was also responsible for maintaining media relations with our partners such as Indicanews
- I also represented the company on behalf of the CEO at client presentations and funding events
- Furthermore, I meticulously reviewed and refined content across multiple platforms, chalking out the content strategy for the blogs, press releases, web content, annual reports, datasheets, whitepapers, etc
- I authored and published original articles from time to time for self-branding in the leadership capacity of the organization
- Additionally, I oversaw website operations and design, ensuring alignment with marketing strategies and introducing innovative visual concepts like the 'Numly life skill tree,' for the HR Annual Conference, which garnered praise and facilitated platform expansion.
Sr. Analyst - Pre-Sales
Mphasis Ltd.
Pune
10.2016 - 07.2021
- During my tenure as a Senior Analyst, I played a vital role in the Mphasis Global Marketing Team and additionally was exclusively responsible for two of its subsidiaries: Mphasis Digital Risk LLC, a SaaS platform for US mortgages, and Mphasis Javelina, a healthcare payer solution platform
- My prime responsibility was facilitating the conversion of potential accounts by providing them with all the necessary collaterals and then onboarding of same in terms of website updates, collateral updates, etc
- My responsibilities encompassed content creation and management across multiple channels, including thought leadership articles, press releases, media coverages, media pointers for the CEO, emailers, newsletters, case studies, whitepapers, business presentations, web content, social media content, and blogs
- As the Sr
- Lead of Marketing and Communication, I strategized and managed social media campaigns for all three divisions separately
- Additionally, I managed the Executive LinkedIn accounts, which involved accessing and posting on behalf of senior leadership
- I orchestrated the visit of potential clients to the Mphasis India offices, managing all aspects including event planning, presentations, branding, and logistics
- This provided valuable in-person exposure to pre-sales scenarios
- Notably, I assisted Mphasis in winning an account; my attention to detail in the arrangements was especially noted
- Spending a few weeks working on-site in Florida, USA provided me with an invaluable opportunity to immerse myself in the US market and engage directly with the local audience
- This experience allowed me to gain in-depth insights into consumer behaviors, preferences, and cultural nuances, enabling me to fine-tune my marketing approach with a high level of precision and relevance.
Manager –Digital Marketing
Nihilent Technologies Pvt. Ltd
Pune
11.2011 - 08.2016
- In my multifaceted role, I led the entire product development process from idea generation to website launch, involving close collaboration with the technical team and conducting comprehensive market research activities
- I successfully led the revamp of the website and eight other microsites
- This involved spearheading various features and functionalities, infusing a business perspective, and overseeing the overall management and growth of the project
- Additionally, I effectively managed a team of 10 technical resources
- Designed and implemented strategies to secure new business, onboard sellers, and successfully executed online and offline events
- Social Media Marketing: Effectively managed marketing budgets, developed impactful social media campaigns, supervised online advertising primarily on Facebook and Google AdWords, and collaborated directly with the CEO for various social media requirements
- Ad Designing: Took charge of the ideation and delivery of ads, closely coordinating with the creative/designer team
- Content and Communication: Oversight of all website and creative content, with a dedicated emphasis on writing Edutainment Blogs
- Successfully designed and executed email marketing campaigns, press releases, and on-ground events
- Vendor Management: Enhanced the collaborations with advisors and various vendors for partnerships and collaborations, and spearheaded the revamp of the vendor management process
- As a campus selection, this opportunity shaped me as a versatile digital marketer in the B2C e-commerce Indian market
- I had the opportunity to work on the publicity of the anthology 'SHORTS,' produced by Tumbhi and directed by Mr
- Anurag Kashyap
- The movie was released in July 2013
- I managed the film's publicity on social media platforms and participated in various events such as press conferences during the launch and promotion of the movie
- I also worked closely with Bollywood celebrities who were advisors on board, including Mr
- Irshad Kamil, Mr
- Pankuj Parashar, and Mr
- Anurag Kashyap
- This role required delicate communication and coordination to ensure seamless coordination with all relevant parties.
Education
Master of Advertising & Mass Communication -
International School of Business & Media
12.2012
Bachelor of Business Administration (Marketing) -
Shri Ramswaroop College of Engineering & Management (Lucknow University Affiliated)
12.2010
Std XII Humanities major -
Banasthali Vidyapeeth
12.2007
Std X CBSE Board -
St. Don Bosco School
12.2004
Skills
- Digital Marketing
- Social Media Marketing
- Email Marketing
- Campaign Management
- Budget Management
- Digital Strategy
- Data Analytics
- Business Analysis
- Website Management
- Creative Designing
- Branding
- Product Management
- Product Marketing
- Public Relations
- Press Releases
- Internal Communications
- External Communications
- Stakeholder relationship management
- Vendor Management
- Lead Generation
- LinkedIn Campaigns
- Facebook ads
- Instagram Marketing
- E-books
- Content writing
- Content management
- Blog writing
- SEO
- Google Ads
- Promotional Events
Tools
- Google Analytics
- Hubspot
- Growbots
- Mailchimp
- Mailjet
- Canva
- Ahrefs
Affiliations
● Writing - Poetry (Hindi/Urdu/English) and Prose: Katha for Best Story Writing in Katha Asia International Utsav 2005 by Mr. Javed Akhtar
● Painting – Concept Artist: Balchitra Ratna Award in International Children’s Art Competition at Amalapuram 2006
● Presenter:
⮚ Two Radio Programs at Banasthali Vidyapeeth’s local radio frequency
⮚ Organizer of Compering Cell at graduation college and a regular appearance in all college fests
⮚ Compering at master’s level College event with Prasoon Joshi as Chief Guest
Accomplishments
● Writing - Award for Best Story Writing in Katha Asia InteUtAkhtarJavedav 2005 by Mr. Javed Akhtar
● Painting – Balchitra Ratna Award in International Children’s Art Competition at Amalapuram 2006
● Presenter:
Languages
Hindi
First Language
English
Proficient (C2)
C2
References
References available upon request.
Timeline
Director, Customer Marketing
Numly, Inc.
07.2021 - 04.2024
Sr. Analyst - Pre-Sales
Mphasis Ltd.
10.2016 - 07.2021
Manager –Digital Marketing
Nihilent Technologies Pvt. Ltd
11.2011 - 08.2016
Master of Advertising & Mass Communication -
International School of Business & Media
Bachelor of Business Administration (Marketing) -
Shri Ramswaroop College of Engineering & Management (Lucknow University Affiliated)
Std XII Humanities major -
Banasthali Vidyapeeth
Std X CBSE Board -
St. Don Bosco School
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