Aakriti Dua
New Delhi
Summary
Professional Sales Manager with over 2 years of experience in FMCG sales industry. Adept at developing productive relationships with local business owners and establishing new business accounts to achieve sales goals.
Overview
7
7
years of professional experience
1
1
Certification
Work History
Retail Development Manager
Holland and Barrett
07.2023 - 10.2024
- Led a team of 10 sales associates across 6 retail outlets in Central London, ensuring the achievement of sales and operational KPIs
- Delivered business of GBP 50,000 (INR 50,00,000) and surpassed monthly sales targets by 10% for three consecutive quarters by improving customer conversion rates and optimizing product placement
- Managed supplier relationships, negotiated contracts, and secured favorable terms to reduce costs and improve profit margins
- Oversaw category portfolios including Healthy foods, Sports nutrition, wellness supplements, and vegan beauty, driving overall category growth
- Achievement - 13% Month-on-Month growth in Loyalty program participation of customers and 18% increase in sign ups in a quarter
Sales Manager
Marico Ltd
07.2021 - 08.2022
- Delivered business of INR 2 crores while managing a team of 15 field sales representatives and 3 sales officers
- Managed a portfolio that included edible oils, healthy foods, hair oils, and grooming products, increasing market penetration by 7% in a financial year
- Delivered 16% Month-over-Month (MoM) growth and 6.2% Yearover-Year (YoY) growth by expanding sales territory and implementing strategic business initiatives
- Led 7 distributors and 100 plus modern trade chains, overseeing 3,000 retail outlets to enhance product visibility and sales
- Achievement - Awarded Best Sales Disruptor for achieving 100% target for 2 consecutive quarters
MRS Executive
Youth4work
10.2017 - 04.2018
- Lead generation for new clients
- End to end recruitment service for existing clients
- Business development and onboarding of new clients
- Upselling and cross-selling across different verticals
Education
Master of Business Administration - Marketing
Lal Bahadur Shastri Institute of Management
01.2021
B.A(Hons) - Applied Psychology
Amity University
01.2018
Skills
- Territory Management
- Retail & Channel Sales Management
- Distributor & Vendor Management
- Sales Performance Analysis
- Effective Communication
- Time Management
Positions Of Responsibility
- Head of Cultural Committee, LBSIM, Delhi
- Co-Head Sports Committee, Amity University
- Volunteer, British Heart Foundation Charity
Interests
Silver Medalist - Table tennis at IIM Kashipur (2020)
Gold Medalist - Badminton at IBS (2020)
Gold Medalist- Throwball at IIM Kashipur(2019)
Gold Medal - Table Tennis at Ranbhoomi (Intra-college competition) (2019)
Cricket - Silver Medal - Amity Sports Fest (2016)
Swimming - Bronze Medal - Amity Sports Fest (2015)
Certification
- Microsoft Excel: Advanced Excel Formulas & Functions
- Salesforce Essential Training
- B2B Sales Foundation
Timeline
Retail Development Manager
Holland and Barrett
07.2023 - 10.2024
Sales Manager
Marico Ltd
07.2021 - 08.2022
MRS Executive
Youth4work
10.2017 - 04.2018
B.A(Hons) - Applied Psychology
Amity University
Master of Business Administration - Marketing
Lal Bahadur Shastri Institute of Management
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