Aakriti Grover

• Spearheaded the Enterprise Innovation Portfolio across brands including Smirnoff Flavors, Captain Morgan Spiced, McDowell’s X-Series, and Royal Challenge American Pride.
• Designed and executed comprehensive Go-to-Market strategies, enabling successful launches across priority markets: Smirnoff in Karnataka, UP, and Haryana; X-Series in West Bengal and Pondicherry.
• Built On-ground campaign calendars in alignment with brand objectives, growth drivers, and regional investment priorities—ensuring timely deployment of toolkits to commercial teams.
• Developed Shopper Marketing plans and disruptive visibility assets tailored to brand DNA and channel behavior, driving standout innovation visibility in both on- and off-trade.
• Championed innovation in activation—e.g., introduced AI bots in off-trade outlets for Captain Morgan Spiced to create immersive shopper experiences.
• Curated differentiated On-trade strategies for each innovation brand, selecting outlet types and engagement formats aligned with consumption occasions and consumer missions.
• Played a key role in Experiential marketing across national platforms like Ed Sheeran Tour, NH7 Weekender, Lollapalooza, Yaari Jams, India Cocktail Week, and World Class—from concept development to on-ground execution.
• Managed and optimized innovation budgets, enabling Best-in-Class regional execution through strong commercial partnerships and agency collaboration.

• Led concept development and end-to-end execution of strategic on-trade and experiential marketing initiatives for Budweiser and Royal Stag, delivering impactful brand presence across high-priority outlets and 3rd space experiences
• Curated innovative sampling strategies for Fortune Gourmet and premium brand experiences Sony, driving meaningful consumer engagement.
• Contributed to business development efforts, including client pitches, proposal creation, and strategic planning for new account wins.

SHOPPER STRATEGY AND CONSUMER INSIGHTS

• Led shopper strategy for leading alco-bev brands like Diageo, Kingfisher, and ABD, with additional multi-touchpoint strategies for HUL, Coca-Cola, GSK, Audible, and Mondelez.
• Worked on integrated strategy pitches with Starcom and LKSS for clients like Pepsi, Fresh to Home, and PharmEasy.
• Conducted consumer research (online/F2F) and trade audits to uncover purchase behaviors, shopper journeys, and key retail touchpoints.
• Developed channel and RTM strategies for brand launches and activations, leveraging shopper insights to shape communication, toolkit design, and placement strategy.
• Applied shopper psychology and category management to recommend disruptive displays, secondary placements, and occasion-based engagement calendars.
• Developed quarterly newsletter content for Alco-Beverage Categories to help clients stay on top of global retail trends.

• Led seamless data integration and analysis to ensure alignment with client innovation strategies and business objectives.
• Drove forecasting and activation planning for innovation pipelines across North America, spanning categories such as snacks, personal care, and both alcoholic and non-alcoholic beverages.
• Delivered 40+ robust volume forecasts, enabling data-backed decision-making and successful product launches.
• Developed strategic recommendations rooted in deep category insights to optimize launch timing, scale, and execution.
• Strengthened client relationships through accurate forecast validation and consistent delivery of high-impact insights.
• Partnered with top-tier clients including Kraft, Tyson, Smuckers, Continental Mills, Galderma, and Constellation Brands, contributing to long-term business growth.
• Trained and Mentored new hires, resulting in the making of stronger Analysts with increased productivity.