Summary
Overview
Work History
Education
Skills
Certification
Languages
Accomplishments
Hobbies and Intrests
Timeline
Generic

Aakriti Upadhyay

Faridabad

Summary

Creative Social Media Executive with more than 2 years of experience in social media content management, copywriting, and brand presence across platforms including Instagram, Facebook, and Twitter. Proficient in crafting engaging copy, developing effective social media strategies, and driving audience engagement to increase brand visibility. With 3 years of overall experience, actively building expertise in campaign planning, data analytics, and performance tracking to optimize social media performance and content effectiveness.

Overview

5
5
years of professional experience
1
1
Certification

Work History

Social Media Executive + Copywriter

Travel Triangle
Gurgaon
09.2023 - Current
  • Content Creation and Management: Create and manage content across Instagram, Facebook, Pinterest, YouTube, Twitter and other platforms to enhance brand presence.
  • Multimedia Production: Create high-quality video content, including scripting and voiceover work, to engage and inform audiences.
  • Social Media Strategy: Develop and execute data-driven social media strategies, ensuring that content aligns with brand goals and audience preferences.
  • Content Scheduling & Calendar Management: Maintain an organized content calendar to ensure consistent posting and timely content delivery.
  • Audience Growth: Drive engagement and growth through targeted social media campaigns, effective hashtag strategies, and active community interaction.
  • Learning and Development: Currently expanding knowledge in paid social media campaigns (Facebook, Instagram, and other platforms), and Google Analytics to enhance campaign performance and optimize audience targeting.
  • Cross-Functional Collaboration: Collaborate with marketing, design, and other teams to ensure social media efforts align with overall business objectives.
  • Brand Visibility: Increase brand visibility by creating engaging on-screen video content, and acting as a video presenter to connect with the audience.

Social Media Executive + Content Writer

Sr Institute of Ayurvedic Advanced Sciences
Gurgaon
06.2022 - 09.2023
  • Content Creation: Created engaging content for social media platforms, including Instagram, Facebook, Quora, and YouTube, to enhance brand presence and audience engagement.
  • Content Strategy Development: Developed and implemented data-driven content strategies to align with brand objectives, and maximize engagement.
  • Trend Tracking: Monitored social media trends to ensure content relevance, and stay ahead of audience interests.
  • SEO Writing: Wrote SEO-friendly articles, blog posts, and website content to improve search rankings, and drive organic traffic.
  • YouTube Content: Crafted optimized YouTube descriptions, subtitles, and video scripts in both Hindi and English for social media and advertisement purposes.
  • Video Presentation: Contributed to content creation as a video presenter, boosting brand visibility, and driving positive engagement results.
  • Bilingual Content Creation: Produced high-quality content in both Hindi and English, expanding audience reach and engagement across diverse demographics.

Social Media and Content Intern

Sr Institute of Ayurvedic Advanced Sciences
Gurgaon
03.2022 - 06.2022
  • Content Strategy Development: Assisted in developing content strategies for YouTube, Instagram, and Facebook to increase engagement and reach.
  • SEO-Content Creation: Created SEO-friendly content for YouTube descriptions, articles, subtitles, Instagram captions, and Facebook posts to boost visibility.
  • Trend Research & Content Publishing: Researched trending topics and published daily content across platforms to maintain audience interest.
  • Bilingual Scriptwriting: Wrote bilingual scripts (Hindi and English) for YouTube videos, Instagram Reels, and YouTube Shorts to engage diverse audiences.
  • Video Presentation: Featured as a video presenter, contributing to on-screen content that enhanced audience interaction and engagement.

Newsroom Intern

Sahara Samay
Noida
08.2021 - 09.2021
  • Wrote news stories, crafted engaging slugs and compelling headlines to capture viewer attention.
  • Operated ENPS software to efficiently manage and organize news content for live broadcasts.
  • Managed national ticker, ensuring real-time updates and accurate information delivery.
  • Edited and cut sound bites for use in news segments and managed the rundown.
  • Demonstrated strong editorial judgment and attention to detail while working under tight deadlines.

Social Media Intern

Zuv Foundation
New Delhi
08.2020 - 09.2020
  • Managed Instagram and Facebook pages, ensuring consistent content publishing.
  • Developed strategies to grow followers and boost engagement.
  • Created visually appealing graphics to support social media content.
  • Wrote engaging captions, articles, and descriptions for cross-platform content.

Education

High School Diploma -

Notre Dame School
New Delhi
05-2019

Skills

  • Content Planning and Creation
  • Copywriting
  • Social Media Management
  • Content scheduling
  • Trend Monitoring and Virality Strategy
  • Bilingual content
  • Video presentation
  • Competetior Analysis

Certification

  • The Complete Digital Marketing Course: 12 Courses in 1 | Udemy

Languages

Hindi
First Language
English
Proficient (C2)
C2
Spanish
Beginner
A1

Accomplishments

  • Awarded Employee of the Month for January 2025 for consistently exceeding targets and contributing to team success.
  • Increased overall social media engagement by creating compelling content

Hobbies and Intrests

  • Trekking and Hiking
  • City Escapes
  • Photography
  • Content Creation
  • Gym

Timeline

Social Media Executive + Copywriter

Travel Triangle
09.2023 - Current

Social Media Executive + Content Writer

Sr Institute of Ayurvedic Advanced Sciences
06.2022 - 09.2023

Social Media and Content Intern

Sr Institute of Ayurvedic Advanced Sciences
03.2022 - 06.2022

Newsroom Intern

Sahara Samay
08.2021 - 09.2021

Social Media Intern

Zuv Foundation
08.2020 - 09.2020

High School Diploma -

Notre Dame School

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