Aakshi Kashyap

Social Media

• Managed social media channels (Instagram, Facebook, LinkedIn, YouTube) for Swiss Beauty, Craze, and Select.
• Led content production, including model shoots, product launches, UGC content, and strategic planning.
• Developed and executed campaign strategies for product launches and festival/topical events, incorporating ORM, performance tracking, and monthly analytical reports.
• Managed performance marketing efforts, boosting content and conceptualizing influencer-driven campaigns to maximize ROI.
• Created interactive Instagram stickers and filters to enhance audience engagement.
• Grew Swiss Beauty's Instagram from 159K to 403K and built the YouTube channel from scratch to 93K subscribers.

Brand Management

• Developed the brand book for Craze, focusing on social media and overall brand identity.
• Conducted product mapping for specific SKU ranges for Select.
• Developed comprehensive GTM (Go-To-Market) strategies for both brand and individual product levels.
• Successfully helped launch Taapsee Pannu as the brand ambassador for Swiss Beauty in major brand films and festive campaigns throughout the year.
• Familiar with market trend research, identifying consumer needs for strategic planning, and budget management.

Cross-Department Collaboration

• Exhibited exceptional communication and collaboration skills by partnering with finance (for invoicing), supply (for product dispatch), retail (for event organization), and product development (for feedback via ORM).

• Developed and implemented social media strategies to align with business goals, creating daily engaging content across multiple platforms
• Led a cross-functional team to execute content marketing plans, while building relationships with influencers and creators
• Analyzed and optimized social media campaigns based on performance metrics, ensuring alignment with business objectives
• Collaborated with international teams to run influencer marketing and end-to-end creative campaigns, including events and virtual masterclasses
• Monitored SEO, web traffic, and industry trends to refine strategies and ensure brand consistency across all channels.

• Drove revenue growth and brand awareness through strategic social media initiatives, increasing Instagram following from 250K to 670K+
• Analyzed campaigns and converted anecdotal or qualitative data into recommendations and plans for revising social media
• Collaborated with cross-functional teams (Product, Performance Marketing, Data) to optimize creator satisfaction and campaign performance
• Managed and executed influencer collaborations and social marketing strategies, enhancing engagement across Instagram, Facebook, and YouTube.