Summary
Overview
Work History
Education
Strengths
Certification
Accomplishments
Timeline
AccountManager
Anandkumar

Anandkumar

Manager, AdOperations
Bangalore

Summary

Experienced in Advertisement Operations with a demonstrated history of working in the internet industry. Strong operations professional skilled in Digital Strategy, Ad Serving, Mobile Advertising, Display Advertising, and Rich Media. To work in a conglomerate that promotes learning new skills, independent thinking and gives me the opportunity to prove my talent in online advertising.

Overview

16
16
years of professional experience
5
5
years of post-secondary education
1
1
Certification

Work History

Manager, AdOperations (NAR, CA) & Global Quality

BENGALURU
05.2021 - 02.2023
  • Manage a team where the primary responsibility will be of NAR, CA AdOps Specialists & Global Quality
  • Creating and streamlining processes and workflow.
  • Recruit, manage, mentor and professionally manage a team of Ad Operations Specialist & Quality analysts
  • Formulate the strategies for Quality audits to ensure to protect the revenue for the company.
  • Support Compliance team audits to accommodate the higher quality line to prevent any process gaps.
  • POC for the legal documents and setting up the checklist for audit process, also providing monthly wrap-ups.
  • Establish short and long-term goals for the team by leveraging the right resources and enabling them to take informed risks.
  • Inspire and motivate the team to provide top- notch, strategic and transformational insights
  • Lead through ambiguity and change , also remove obstacles faced by the team.
  • Support Director in owning and developing strong relationships with the client and key stakeholders at all levels
  • Setting up the Training (facilitating educational programs) and coaching the talent and making impact for their career development.
  • Working with product team on new launches and testing and providing the feedbacks.

Associate Manager

Verizon media (Yahoo!)
BANGALORE
04.2019 - 04.2021
  • Manage a team where the primary responsibility will be Quality Specialists.
  • Setting up a process for Global Quality Audits.
  • Evaluating legal documents and supporting the team.
  • Evaluating and setting up the checklist for the audit process.
  • Recruit, manage, mentor, and professionally manage a team of Quality analysts.
  • Supporting the AOS operations, by providing quality scores and feedback along with month-on-month wrap-ups.
  • Define the goals for the team by leveraging the right resources and enabling them to take informed risks.
  • Inspire and motivate the team to provide top-notch, strategic, and transformational insights.

Lead Ad Operations

Oath (Yahoo!)
Bangalore
04.2014 - 04.2019
  • Single Point of Contact (POC) for APAC Ad Operations.
  • Roll out new processes, policies, guidelines and best practices across the Ad Ops team.
  • Lead, Train and motivate. Identify and develop managerial talent within the department.
  • Manage team resources and hiring.
  • Communicate clear instructions to team members and provide training to the team members.
  • Responsible to roll out roadblock slots to National Sales Managers and track roadblocks schedule.
  • Provide insights on Sales Strategy to the Director and the stakeholders, by providing weekly reports.
  • Monitor team members' participation to ensure the training they provide is being put into use, and also to see if any additional training is needed.
  • The technical person for all business functions in the organization.
  • Manage projects and its enhancement in the organization applications.
  • Manage and oversee the training program and documentation.

Senior Ad Operations Associate

Yahoo
BANGALORE
11.2010 - 03.2014
  • Manage the flow of day-to-day operations
  • Point of contact for Account Managers and
  • Delivery Managers
  • Key member in getting updates from the Director & Manager - Ad Operations and train team members
  • Establish new processes and best practices that resulted in improved response time and improved quality of the team
  • Played an important role in migration of tools.
  • Mentored the team members in Y! tools.
  • Provide periodic reports (weekly/monthly) in order to weigh click, acquisition, and delivery performance.
  • Work in conjunction with Account Managers and Inventory Planners to perform reallocations, pricing adjustments, creative and placement optimizations.
  • Responsible to map the path for new microsites and implementation of ads.


Senior Campaign Analyst

Tumri
BANGALORE
03.2010 - 08.2010
  • Handling various client accounts around the globe – like Lenovo, HP, Travelocity, La Quinta Hotels, Amica, Allstate etc..
  • Maintaining the accounts include setting up the content and setting up the campaigns.
  • Responsible for generation of tags from the in- house application and delivering to the clients
  • In charge for frequent updates of content given by the clients that reflect in creative, such as daily and timely updates requested by the clients
  • Responsible checking up of the campaign performance, Heat maps and ensuring the Quality check for the clients.
  • Responsible for generating customized reports for the clients.

Web Trafficker

Tribal Fusion (Exponential Inc)
Uttar Pradesh
11.2007 - 03.2010
  • Responsible for CPM/CPA/CPC campaigns in
  • Implementation of creative on the Ad-network side
  • Responsible for Quality check and managing India Trafficking team
  • Responsible for testing and implementing the Contextual Advertising - Echo topic – Text link advertising campaigns
  • Responsible for preparing reports at the product level for the advertisers and retrieving the reports from the Third parties like Atlas, Blue streak, Mediaplex, and DART etc.. and providing top-line reports and pacing reports
  • Responsible for testing the creative at the online phase and implementing pixels & targeting to the behavioral audience for the advertisers
  • Handled various types of creative such as Dynamic ads, FPBA, Site-skins over the Ad- network.
  • Frequent hands with the clients in regards to the campaign’s that run on the Ad-network


Junior Executive

Cybernet Software Systems
CHENNAI
08.2006 - 10.2007
  • Supported various publishers like MSN Canada, Marvel Entertainment, Scholastic, CBS Radio, The Ladders, Red Herring, NPBI, Healthination.
  • The delegation of tasks and responsibilities among team members
  • Maintaining the integrity of customer and company profiles in the AD-Serving Stream.
  • Generation of the weekly and daily report to the business clients
  • Quality detection and processing the ads.
  • Testing the ads for an enhancement release
  • Received appreciation from the clients for outstanding team performance.

Education

Master of Science - Computer Science

SCSVMV Deemed University
Kanchipuram, INDIA
06.2004 - 04.2006

Bachelor of Science - Computer Science

SCSVMV Deemed University
Kanchipuram, INDIA
06.2001 - 04.2004

Strengths

#Ambitious #Self Motivated #Team Management #Adaptable #Analytical #Ability to Prioritize

Certification

Accelerating Your Leadership Journey: The Leader As Coach - Indian Institute of Management, Bangalore

Accomplishments

    YAHOO! STAR APAC - GOT TALENT

  • This award was issued for the incredible talents who possessed higher dedication and support provided to the conglomerate.
  • This include taking a one step a head as a Lead of the team / project and showcasing their incredible talent.


    • Manager of the Half

  • This award given for proving excellence by taking over the Quality team and managed it extremely well. I've received positive responses from the counterparts across the globe.

Timeline

Manager, AdOperations (NAR, CA) & Global Quality

BENGALURU
05.2021 - 02.2023

Accelerating Your Leadership Journey: The Leader As Coach - Indian Institute of Management, Bangalore

02-2020

Associate Manager

Verizon media (Yahoo!)
04.2019 - 04.2021

Lead Ad Operations

Oath (Yahoo!)
04.2014 - 04.2019

Senior Ad Operations Associate

Yahoo
11.2010 - 03.2014

Senior Campaign Analyst

Tumri
03.2010 - 08.2010

Web Trafficker

Tribal Fusion (Exponential Inc)
11.2007 - 03.2010

Junior Executive

Cybernet Software Systems
08.2006 - 10.2007

Master of Science - Computer Science

SCSVMV Deemed University
06.2004 - 04.2006

Bachelor of Science - Computer Science

SCSVMV Deemed University
06.2001 - 04.2004

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Anandkumar Manager, AdOperations