Aanchal Nandwani
Panipat
Summary
Top producing sale professional in Digital Marketing Industry. Dynamic communicator who consistently exceeds goals and company expectations. Detail-oriented Account Manager with many years of comprehensive experience managing employer-client relationships and developing new business deals. Focused on managing accounts systematically to maximize sales. Dedicated professional successful at introducing new products and expanding network connections.
Overview
7
7
years of professional experience
Work History
Account Manager - Media Buying
LS Digital Pvt Ltd
Gurugram
12.2022 - Current
- Leading a team of 3 people on assigned brands to Media Planning, Buying, negotiating and ROI driven campaign execution for both Branding & Performance verticals.
- Managing the team towards accomplishing allocated tasks and achieving team and Organizational objectives.
- Effectively handled parallel projects for various renowned brands such as Axis MF, SBI Life Insurance, Bajaj Allianz, Redbus, Tata Aig and more with an average quarterly spend of INR 6 crores.
- Direct buys, programmatic buys and Affiliate Buys with Premium Publishers, Media Houses & Innovation & Tech partners.
- Ensure Projects/campaigns are tracked and measured based on client expectations.
- Provide guidance and training to the Team on planning, operations, and optimization of Digital campaigns.
- Funnel wise Budget & Channel allocation into multiple channels for Branding & Performance.
- Continuously exploring new partnership opportunities and build long term relationships with leading publishers.
Head - Marketing & Operations
Adsclues Media
Gurugram
09.2021 - 12.2022
- Successfully cultivated a motivating work atmosphere by leading a team of 10+ professionals, encouraging open dialogue and establishing cohesive team objectives.
- Managed and monitored team performance on a daily basis.
- Efficiently oversee the process of acquiring new customers through strategic management of the affiliate channel, effectively expanding our network while offering comprehensive marketing support to our valued affiliates.
- Contribute in high performance with the help of my team members.
- Managed scheduling, supervision, and closure of business deals.
- Set revenue increasing marketing and targets for team members.
- Maintain open communication with all affiliates on the day-to-day issues.
- Develop business strategies to improve affiliate program.
- Work with management team to execute and close new affiliate deals.
- Provided information to new and existing affiliates pertaining to upcoming promotions and optimization opportunities.
Assistant Manager - Digital Marketing
DangleAds Technologies Pvt Ltd
Gurugram
05.2021 - 09.2021
- Manage PAN INDIA affiliate marketing budget to deliver profitable affiliate campaigns and relationships.
- Proactively identify potential clients and crack strategic and tactical deals with them resulting in higher revenue generation.
- Estimating project cost, preparing budget and setting deadlines.
- Lead and manage the process of acquiring new customers through the affiliate channel by consistently growing affiliate base and providing on-going marketing support to the affiliate partners.
- Provide support for new affiliates and assist with pixel/postback implementation, including creative brief, delivery, creative asset production management, affiliates operations, partner billing process.
- Effectively manage daily requests from affiliates.
- Advanced understanding of affiliate ecosystem – affiliates / networks / agencies / advertisers.
- Strong knowledge of affiliate technologies, platforms, networks and large affiliates
- Exceptional technical knowledge of affiliate tracking (conditional pixel, server-to-server post back, server-side URL parameter tokens, de-duplication, image / iframe requests, ad serving).
- Understanding of CPI, CPM, CPC, CPL, CPS, revenue share and hybrid deals.
- Understanding of statistical reporting and web analytics
Senior Executive - Digital Marketing
Opicle Technologies Pvt Ltd
Gurugram
11.2019 - 04.2021
- Identifying & recruiting new affiliates.
- Processing daily walk-ins coming in.
- Handle 100+ affiliates daily & providing support to them by handling their queries.
- Establishing long-term business relationships with affiliates.
- Keeping affiliates upto date on new offers & profitable opportunities.
- Releasing publisher payments.
- Monitoring the traffic and optimizing it by informing the publishers that run them and keeping in touch with them.
- Analyzing reports & sharing daily findings with reporting manager.
- Identifying fraud post analyzing reports & taking required actions.
Digital Marketing Intern
Bonjour Techies Pvt Ltd
Gurugram
07.2019 - 10.2020
- Created reports summarizing performance of digital marketing initiatives over time.
- Monitored competitors' activities by analyzing online presence across multiple channels.
- Tracked progress of campaigns with Google Analytics and Adobe Creative Suite.
- Participated in brainstorming sessions to develop ideas for innovative campaigns.
- Suggested new strategies based on analytics data to improve effectiveness of campaigns.
Customer Relations Executive
Limeroad.Com
Gurugram
06.2017 - 05.2018
- Provided technical support for customers on products and services.
- Built strong relationships with customers by responding promptly to their inquiries.
- Developed customer relations strategies to ensure customer satisfaction.
Education
PGDBA - Marketing/Business Adminstration
Symbiosis Centre of Distance Learning
Pune12-2022
Bachelors of Commerce - General
I.B.(PG) College
Panipat08-2017
Inter School (10+2) - Commerce
S.D. Vidya Mandir
Panipat05-2014
High School (10th) -
S.D. Vidya Mandir
Panipat03-2012
Skills
- Leadership Qualities
- Ability to Learn
- Account management and development
- Analytical thinking
- Calm under pressure
- Self motivated
- Being able to see the macro view
- Conflict resolution
- Extremely organized
- Process Oriented
- Good knowledge of excel and spreadsheet
- Deadline driven
- Leading and working within a team
- Client Relationship Management
- Brand Management
Accomplishments
- Assigned additional responsibility of Team Leader, where my key area is to take sessions and handle a team.
- Received Appreciation Card multiple times for showing eagerness to learn new things, understanding actual core of business, affiliate handling and generating revenue.
- Awarded as Star Of The Month for few particular months.
- Shown Growth in every quarter/month since joined.
- Awarded as Regular Member Of The Month many times.
Affiliations
Managing Multiple Events Organised in the Organisation.
Timeline
Account Manager - Media Buying
LS Digital Pvt Ltd
12.2022 - Current
Head - Marketing & Operations
Adsclues Media
09.2021 - 12.2022
Assistant Manager - Digital Marketing
DangleAds Technologies Pvt Ltd
05.2021 - 09.2021
Senior Executive - Digital Marketing
Opicle Technologies Pvt Ltd
11.2019 - 04.2021
Digital Marketing Intern
Bonjour Techies Pvt Ltd
07.2019 - 10.2020
Customer Relations Executive
Limeroad.Com
06.2017 - 05.2018
PGDBA - Marketing/Business Adminstration
Symbiosis Centre of Distance Learning
Bachelors of Commerce - General
I.B.(PG) College
Inter School (10+2) - Commerce
S.D. Vidya Mandir
High School (10th) -
S.D. Vidya Mandir
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